There are many reasons why promotional products are important to higher education. Using promotional items at fundraisers, athletic events, or departmental events is a great way to get your school’s name out there and generate a lot of positive buzz! Promotional products act as a link between your collegiate institution, the person who receives your product, and the outside world. But how do they function as that link?
Promotional products are an implied endorsement. Anyone who buys, uses, or receives a promotional product is either overtly or inadvertently promoting your school. For example, say you see someone walking down the street wearing a sweatshirt with the logo a college or university on it. Right when you see that sweathshirt, you know that person has some sort of affiliation or goodwill with that school. And they like that particular higher educational institute well enough to willingly wear their logo.
This is an example of an endorsement. And this type of endorsement, is the best kind. Unlike when celebrities endorse a product, people who use or wear a collegiate product are not getting paid to do so. In fact, most of the time, these people have actually paid to have one of these promotional products. But even if they received a promotional product at a giveway, just by wearing a sweatshirt with their alma mater on it or by drinking out of a coffee mug adorned with their school’s logo, people are continuously implying that they endorse that school. And the more people using or wearing a product with your school’s name on it, the more awareness you are generating for your school!
Implied endorsements also work great for different departments within a higher education institution. Promotional products can be used to inform students about your school’s tutoring center, multicultural office, or resource center. They also can help inspire students to seek out the resources they need because they see that other students have done the same.
Promotional products are really importatnt to higher education. They act as implied endorsements for your school and will help boost awareness for your institution or department. Not only do they promote your school in a positive and cost effective manner, they can also help your students find all of the different resources available to them on campus.