Magellan Promotions is a rapidly growing promotional product marketing company located just outside of Milwaukee in Wauwatosa, Wisconsin. We are excited to announce that we will be relocating to a newly-renovated office in West Allis, Wisconsin in April.
Since 2005, we have helped colleges, business and non-profits build a community through promotional product marketing solutions. Examples of the products we provide include custom imprinted pens, t-shirts, lanyards, flash drives, awards and more.
Promotional products are a $21+ billion-dollar industry and our sales rank in the top 5% of all distributors. We are a member of PPAI (Promotional Product Association International), an industry association that promotes and supports the growth of the industry.
Our team prides ourselves on having a collaborative and fun, yet hard-working culture. We come to work everyday to provide outstanding customer service to our clients, but we don’t forget to have fun in the process.
Magellan Promotions is adding a Marketing Manager to our team, to grow our company through strategic and targeted marketing. The Marketing Manager would be responsible for implementing campaigns and strategies to engage our target audiences and provide promotional product marketing solutions to their marketing challenges. These audiences include a wide variety of businesses and nonprofits across a wide spectrum of industries, as well as our specific niche of Universities and strategic departments on their campuses.
The promotional product industry is a relationship business, so engagement and solution-based marketing is key to fueling Magellan Promotions continued growth.
The purpose of the Marketing Manager (also referred to as MM) position is drive Magellan Promotions’ growth through gaining new clients and increasing sales to current customers. This will be achieved through various direct and indirect marketing activities. To accomplish this, the MM position encapsulates a wide range of responsibilities, including managing, and maintaining creative digital assets, outreach initiatives, conference planning, maximizing client interaction opportunities and maintenance of data. In addition, the MM will become an evangelist of the power of promotional products, using industry data, case studies and external information to support the “why” in marketing initiatives.
The key digital responsibilities for this position revolve around content creation and maintenance of the Magellan Promotions website. This includes managing and updating the website to provide positive first impressions and a favorable user experience. The MM will also be responsible for reviewing the effectiveness of digital content and maximizing SEO opportunities. Created content includes, but is not limited to, blogs, case studies, and sell sheets. This content will also be shared directly with our customers via monthly e-newsletters. The MM will also manage all content for the Magellan Promotions’ social media pages and be responsible for engaging and growing our social audiences.
Magellan Promotions regularly sends promotional product targeted mailings and electronic marketing messages to clients and prospects. The Marketing Manager will be responsible for identifying solution-based opportunities, coordination and execution of these marketing initiatives in conjunction with the Director of Accounts. The MM will create and edit all promotional content for Magellan Promotions, and this position must be able to demonstrate excellent writing skills, specifically tailored for sales.
Throughout the year, Magellan Promotions participates in two to three major industry trade shows and events. The Marketing Manager will manage these events and ensure flawless implementation of strategy and work to make sure that our strategic goals are attained.
The Marketing Manager will also be responsible for the creation of various client programs, including an onboarding and touchpoint program, referral process, and client feedback surveys.
Finally, the Marketing Manager will be responsible for maintaining our client lists and segmenting that data by industry, channel and geographic region. When necessary, this position will perform market research, competitive analysis, and product research to ensure that Magellan Promotions stays an industry leader in promotional products marketing.
- Bachelor’s degree with 5-10 years of applicable marketing experience in business-to-business or in higher education.
- Excellent written and oral communication skills.
- Demonstrated experience with strategic content creation.
- Proven ability to lead, manage and support projects and prioritize & drive strategic objectives.
- Self-starter with the ability to work independently and coordinate and implement all marketing functions for the business.
- Ability to work through projects to identify opportunities to solve problems for clients.
- Excellent organization and prioritization skills.
- Experience with WordPress or other CMS, SEO, Google Analytics, Constant Contact, Adobe Creative Suite and CRM databases.
Compensation & Benefits
Fun Benefits – We’re a pretty relaxed group at Magellan Promotions. We have a casual dress code, Friday happy hours, summer hours, paid volunteering time, and more. Remote work opportunities are also available. When sales goals are met throughout the year, we reward our employees with unique and untimed bonuses.
Formal Benefits – Health care, paid maternity leave, retirement plan, generous paid time off and paid holidays.
How to Apply: Please e-mail a cover letter and resume to firstname.lastname@example.org. Title the e-mail “Marketing Manager – MP”.