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Summer Event Ideas

Summertime is the perfect time to get outside and enjoy the many community events!
Many colleges participate in state or county fairs to promote their schools to the greater community. We commonly support schools in such efforts. Here is a photo collage of summer event ideas that we’ve created for clients:

promotional ideas for events

A community event is an opportunity to connect with an audience in a fun and exciting way. Having staff wear branded apparel and handing out a promotional item is a way to make your school memorable both during AND after the event.

At events promotional item can:

  • Help drive people to your display and activities
  • Serve as a reminder of the experience with your school after the event ends
  • Promote word of mouth marketing, whenever anyone sees your swag
  • Increase brand recall and recognition to support your school
  • Tie-in with social media accounts to increase your brand’s reach beyond the event

For these reasons, we highly recommend using your brand colors and logo across multiple items. As in the photo collage above, a tote bag is a visible canvas for your logo throughout the event. While we created that bag for the Tosa Farmer’s Market, a similar idea could be applied to any school’s presence. Whenever you’re giving people handouts, a tote bag, drawstring bag, or plastic bag with your logo on it provides a convenient, useful take-away.

Another example of a school that we support for community events is the University of Wisconsin – Milwaukee. The sunglasses and paw print fans pictured in the collage above were used for the Wisconsin State Fair. Temporary tattoos, visors in school colors, and yellow t-shirts were also used for their presence.

Social Media Tie-In Ideas

One strategy to bring the event to a wider audience is imprinting a hashtag or Twitter handle onto promotional items, just as UWM did one their t-shirt imprint last year.

UWM State Fair shirt design

UWM State Fair t-shirt Imprint tied in with social media.

To create buzz and excitement on Twitter, The University of Wisconsin – Madison used the custom #FutureBadger frame at campus visit days and UW-Homecoming. Such frames, school mascots or fun backdrops create an eye-catching photo-opp for event attendees. Photos are then often shared on social media to increase your exposure. Photo-opp attractions are an excellent way to create an interactive display and draw a crowd!

More Event Ideas

For more inspiration and ideas, see UWM’s promotional items in use at the fair  the links below:

Since promotional items serve as a reminder of a brand experience, it’s important to select items that reflect your brand identity.  We recommend advance planning with an experienced promotional consultant, who can discover the right ideas and share examples from other colleges and universities.  We are here to support your summer event planning needs – simply contact us to get started. Happy event planning and have a great summer!

 

2014 Top New Promotional Products for Colleges

At Magellan Collegiate Promotions, we strive to share the latest and best promotional marketing ideas with our clients.  To stay on top of what’s new and trending, Owner Michael Wolaver and Account Manager Paige Wagner attended the industry’s largest trade show, the PPAI Expo in Las Vegas.  Here are the top new promotional products for schools and colleges to incorporate into branding, marketing, and recruitment efforts.

Trend: Sustainability 

Product: T-shirt made of Recycled Material

EarthSpun Eco Friendly Tshirt

EarthSpun Apparel Eco Friendly Tshirt

 

This high-quality t-shirt is made from recycled plastic bottles blended with recycled cotton. Additional apparel items are available in this same eco-friendly material, including a zip-up sweatshirt and women’s t-shirt.

Uses: staff apparel, student contests

Trend: Drinkware and Accessories

Product: Knit Acrylic Bottle Insulator

knitted bottle insulator

Bottle sweater keeps drinks cold and hands warm!

The next generation of insulated beverage holders has been upgraded to a fun, knit sweater material.  We fondly refer to this as a “beer sweater.”

Perfect for showcasing your logo, it comes in four different yarn colors. Acrylic yarn will keep hands warm when holding onto a cool beverage.

Uses: Alumni, events, athletics

Product: H2Go Mason Bottle

Look around Pinterest or in any home goods section of a store, and you’ll see mason jars! Anything from vases, light fixtures, mugs, or wine glasses are inspired by the classic mason jar.

mason bottle close up

25 oz. Mason Jar Water Bottle

The Mason Bottle comes in many colors

So many fun colors for your school!

This mason bottle can be imprinted on the side or top of the cover with a logo. In addition to the many colors pictured above, it is also available in a stainless steel finish.  Choose from single wall (featured) or double wall insulation.

Uses: Staff, Alumni, Student Contests, Admitted Student Days

Trend: See More Clearly 

Product: Clear Drawstring Backpack

More schools and sporting events are requiring clear bags for security reasons. Specifically the NFL updated their Stadium Bag Policy in 2013 as a way to improve stadium access.  The PGA will be adopting a similar policy. This clear drawstring backpack is an ideal solution for new security measures.

Clear drawstring bag

Clear drawstring bag

Paige and Michael also saw clear totes and backpacks in this trending category.

Uses: Athlectic Events, Prospective Students

Product: Clear Glasses

Custom imprinted sunglasses have been a hit on college campuses for some time.  The latest iteration of this is the clear glasses.  Paige noticed her college age relative sporting a pair of clear glasses recently, so it is a real-live trend.

Clear lens glasses

Clear lens glasses are a new take on retro sunglasses

The glasses can be imprinted on the sides, as you can see on the purple pair pictured above. The glasses are UV blocking and have a cool, retro style that students will love.

Uses: event giveaway, campus tours

Trend: Good Looking Table Cover

Product: Full Color Spandex Table Throw

Traditional table covering can easily be folded, stuffed in a bag, and setup at the next event.  While ironing a table cover is not always possible, it’s common to see traditional throw or drape style covers look a little wrinkly.  Say good bye to wrinkles with this fitted, spandex material table throw.

Fitted Spandex Table Throw

Fitted Spandex Table Throw Features Full Color Wrap Imprint. Available in 4’, 6’, or 8’

The form-fitted design supplies an excellent canvas for a full color design on all sides. The back of the table covering can be open for easy access to materials stored under the table. It’s available in four, six, or eight feet lengths.

Uses: Campus events, college fairs, trade shows

Trend: Mail-friendly Items

Product: Custom Postcard Decal

Direct mail is alive and well! We often work on stickers, decals, or clings for our collegiate clients.

Custom Postcard Decal can be a cling or sticker

Custom Postcard Decal can be a cling or sticker

The custom postcard decal features a postcard on one side and decals on the other. Stickers are available in white or clear with an adhesive or static cling option. The featured size is 3-5.8″ x 6″ though other sizes are available.

Uses: Mailings through Admissions, Alumni Organization, Individual Schools (i.e. School of Business, College of Engineering)

Trend: Technology 

The segment of tech items in the promotional products industry is booming! Anything related to smartphones, power cords, chargers, speakers, and so on were prominently displayed across the show floor in Las Vegas.  Here are our five top tech picks for 2014:

Product: Microgrip Screen Cleaner

Similar to one of our most popular products, the DigiClean, the Microgrip Screen Cleaner also adheres to a phone and can be used again and again for screen cleaning. One new feature that differentiates it from the DigiClean is an outward facing sticky grip section to hold a phone in place.

Half grip, half screen cleaner for your phone

Half grip, half screen cleaner for your phone

Pictured above you can see that the design has two halves: 1/2 logo and 1/2 grip texture. It’s a new twist on a wildly popular phone screen cleaner!  A similar product that was recently introduced is the DigiGrip Screen Cleaner and Mobile Grip.

DigiGrips is another mobile phone grip and screen cleaner in one.

DigiGrips is another mobile phone grip and screen cleaner in one.  It comes pre-affixed to a postcard or marketing card for a larger messaging space and easy storage.

Uses: Events, campus tours, mailings

Product: Juice Box 2200

The Juice Box is a very trendy item that charges devices on the go. Such chargers are already available at retail.

 

Easily charge a tablet or phone from 0 – 100% battery power. Just plug in a device cable and charge away. Available in four colors.

 

Uses: Incentives, contests, scholarship recognition

Juice Box charges devices on the go

Juice Box charges devices on the go

 Product: Phone Wallet

This phone wallet has easily become one of Michael’s favorite new items.  He’s been using it for several months as his wallet on his iPhone.

Phone wallet keeps cards and ids snugly in place

Phone wallet keeps cards and ids snugly in place

It’s designed to work specifically with iPhones, but would easily adhere to other phones as well. Using a strong, 3M adhesive, the phone wallet is securely attached to the phone and snugly holds cards in place.  This could be used to replace a wallet or purse entirely, or simply lighten the amount of things carried in an existing wallet.

Uses: contests, mailing, event giveaway, campus tours

Product: Powerline Adapter Cable

No more carrying multiple cords with this 3 in 1 adapter power cord.  This useful item covers approximately 90% of all devices.

Useful 3 in 1 adapter power cord

Useful 3 in 1 adapter power cord

At one end is a standard USB connector that can be plugged into any AC or DC USB power adapter – or even your computer’s USB port providing 5 volts of recharging power. On the charging end of the cable you’ll find a nice large imprint area with three different connectors. Included: Apple 30pin connector (iPhone 3, 4, iPad 1,2, iPod), Apple Lightning connector (iPhone 5, iPad Mini, iPad 4), and the universal microUSB connector.

Uses: Alumni, speaker gift, School of Business, Computer Science, Engineering (etc.) promotional item

Product: Mini Bluetooth Speaker

MyMusic Mini Bluetooth Speaker

Enjoy the convenience of listening to music from your phone without any cords.

Paige and Michael liked this small Bluetooth speaker, as it has excellent sound quality, and it’s convenient to listen to music without cables through your phone.

Uses: Speaker gift, contest

That wraps up an overview of our favorite new products for 2014.   Last year we also highlighted Top 10 Collegiate Promotional Products, and many of those products continue to be popular even today.  Which items were your favorites?  Do you have other preferred promotional products? Let us know!

For any questions or samples of these products, please feel free to contact us.

 

 

Back to School Promotional Items – Inspired by REI

I recently received this Back to Campus Survival Guide from REI. While no one in my family is in the target demographic for incoming college freshmen, we are outdoor enthusiasts and supporters of our local Milwaukee REI store.  The marketer in me is attracted by eye-catching direct mail as well, so I eagerly paged through the flyer. Reading through the guide, I could relate to some of the phrases and lifestyle imagery of young, fit co-eds camping, riding bikes, and pulling pranks on campus.  They are certainly speaking to the unforgettable experience of college, targeting the Millenial generation with:

“Tip No. 1. You never know what’s going to happen. Be prepared for the unexpected.” “Tip No. 2. It’s about the memories you make as well as the classes you take.”

Creatively woven with these tips are product listings. On the online flyer, the pictures include tags that when clicked, reveal product details and pricing. It’s very user-friendly, and kind of fun! It even makes ME want to be one of those college students again – if only for a brief while! REI is clearly targeting their marketing to college students.  Given the success of their organization, we will imitate them with a similar promotional product listing that can be custom branded for your school. After all, imitation IS the highest form of flattery, right?! REI Back to School Inspired Promotional Products

“Tip No. 9. Studying outside beats slacking inside. Opt for camp chairs over desk chairs.”

stadium cushion

Stadium Cushion

 

Foldable Outdoor Mat

Foldable 43″ x 54″ Outdoor Mat

Folding Chair with Carrying Bag

Folding Chair with Carrying Bag

 

Malibu Sunglasses

Malibu Sunglasses

Our Tip. Don’t forget to stay hydrated with cool drinkware.

Color changing cup

16 oz. Color Changing Cup

Red Aluminum Water Bottle with College Mascot

Aluminum Water Bottle

The Aluminum Water Bottle is also featured in this Case Study

 “Tip No. 11 Phones end up in odd places Always have protection.

Waterproof media pouch

Waterproof media pouch 6-1/2″ x 4-3/8″

“Tip No. 13 Update your status from anywhere.”

Cord Keeper

Cord Keeper

 

Media Lounger for electronics

Media Lounger

Digi Clean

Digi Clean keeps mobile device screens clean

Digi Clean – our most popular tech product – is also featured in a Case Study.

What do you think of the REI Back to School Survival Guide?  What products on our list do you think students would like the most?  Let us know if you’re interested in learning more about any of these items, or if you need help brainstorming ideas for your promotional marketing needs.

 

Back To School!

It is a well known fact that college students love anything that is free (and we mean love!). Students will flock to basically any event that offers them a chance to either eat free food or get free stuff.  And the back to school season is one of the prime times in which they go out hunting for these items.  Thus, their innate love of free things is the perfect way for you to promote your school, department, club, etc.!

Although there are thousands of different products on our website that would be great for any giveaway, we have compiled a list of five fun, useful, and inexpensive promotional products that college students are sure to love for this back to school season.

1. The Frisbee

Red and Blue Star FrisbeeBecause the back to school season starts late August/early September for most schools, the weather is still warm and enjoyable for outside activities. Frisbee’s are a great item that students will love to use outside during the rest of the fall months!  The Ultimate Flyer frisbee starts at only $0.93 and is a professional style flyer that weighs 117 grams. It is perfect to toss around at a beach, park, or even in your backyard!

2. Lip Balm

Chilis and FedEx Branded Lip Balm Samples

Lip balm is great for the active student on-the-go. Starting at only $0.77, the SPF 15 lip balm in a clear tube has a  2 5/8″ x 5/8″ diameter and is a handy accessory that will protect you from getting sunburnt lips!

3. Sunglasses

Sunglass Color Samples

As we have mentioned in a previous blog, the throwback shades are back! And they are perfect for the back to school season! Sunglasses are the ultimate college student accessory. Available in a variety of different funky colors and starting at $0.99, you cannot go wrong with these shades.

4. The Water Bottle

Dietary Services Water Bottle Sample

Everyone needs to stay hydrated, but not all college kids are willing to go out and buy themselves a nice water bottle.  The 28 ounce transparent water bottle is great for students and is molded from a food-safe, BPA free material. This product starts at only $1.40 and custom colors are available!

5. T-shirts

Model in Ash Grey TshirtAlthough t-shirts are a very common and obvious promotional gift, we are reccomending them because they are just so popular with college students! Kids just love any type of free clothing. The Gliden Ultra Blend t-shirt is a 50/50 cotton/poly blend and is available in a wide variety of colors. Sizes range from S-3XL.

To learn more about this product call 414.831.0184 or contact us via email.

Please feel free to contact us with any further questions or inquires about the products listed on this blog.

The Throwback Shades Are Back!

Throwback Sunglasses with Color Choices

Over the past few years, retro and vintage styles have made a huge comeback!  Nowadays, you cannot walk on any college campus without seeing gobs of young people sporting these classic trends — and eyewear is no exception.

The 1950s and 60s styles are cool again and the throwback shades are back and even more popular than ever!  These fun and colorful glasses are the perfect summertime gift for three key reasons: they are extremely hot right now, you can never have too many pairs of sunglasses, and college kids will never pass up free stuff!

Starting at just $0.99, these inexpensive shades are fun and trendy and available in a variety of different colors and styles for you to pick from.  Glasses are also eco-friendly and made of recycled materials!

For more information or to discuss ordering, contact a Magellan Promotions rep today: Email or at 414-831-0184.