A community event is an opportunity to connect with an audience in a fun and exciting way. Having staff wear branded apparel and handing out a promotional item is a way to make your school memorable both during AND after the event.
At events promotional item can:
- Help drive people to your display and activities
- Serve as a reminder of the experience with your school after the event ends
- Promote word of mouth marketing, whenever anyone sees your swag
- Increase brand recall and recognition to support your school
- Tie-in with social media accounts to increase your brand’s reach beyond the event
For these reasons, we highly recommend using your brand colors and logo across multiple items. As in the photo collage above, a tote bag is a visible canvas for your logo throughout the event. While we created that bag for the Tosa Farmer’s Market, a similar idea could be applied to any school’s presence. Whenever you’re giving people handouts, a tote bag, drawstring bag, or plastic bag with your logo on it provides a convenient, useful take-away.
Another example of a school that we support for community events is the University of Wisconsin – Milwaukee. The sunglasses and paw print fans pictured in the collage above were used for the Wisconsin State Fair. Temporary tattoos, visors in school colors, and yellow t-shirts were also used for their presence.
Social Media Tie-In Ideas
One strategy to bring the event to a wider audience is imprinting a hashtag or Twitter handle onto promotional items, just as UWM did one their t-shirt imprint last year.
To create buzz and excitement on Twitter, The University of Wisconsin – Madison used the custom #FutureBadger frame at campus visit days and UW-Homecoming. Such frames, school mascots or fun backdrops create an eye-catching photo-opp for event attendees. Photos are then often shared on social media to increase your exposure. Photo-opp attractions are an excellent way to create an interactive display and draw a crowd!
More Event Ideas
For more inspiration and ideas, see UWM’s promotional items in use at the fair the links below:
- 2014 UWM Day at State Fair Pictures
- UWM Paw Print Fan Case Study
- General Event Product Ideas
- How to Integrate Promotional Items into Events for Colleges features this UWM video:
Since promotional items serve as a reminder of a brand experience, it’s important to select items that reflect your brand identity. We recommend advance planning with an experienced promotional consultant, who can discover the right ideas and share examples from other colleges and universities. We are here to support your summer event planning needs – simply contact us to get started. Happy event planning and have a great summer!