When thinking about promotional products, we have been putting ourselves in the shoes of our admissions clients. We understand that the stakes for recruiting students have never been higher.
This makes your school’s marketing tactics even more important. You need to be memorable. Print, online, TV, radio, events and direct mail are all common elements of any college’s marketing mix. Where does promotional marketing fit in? The answer is easy – just about anywhere. When properly thought-out, promotional items are easily integrated into your existing marketing plans.
As with any successful marketing campaign, it’s essential to deliver the right message to the right audience at the right time. A relevant and useful promotional item can reinforce a marketing message to your audience, and repeat exposure increases the likelihood of recall and eventual action. Based on recall alone, promotional items rank higher than other media types.
The bottom line: promotional products WORK for recruiting college students. Picture a high school student seeing your college’s billboard, online ad, and using a branded phone screen cleaner from a campus event all in the same day. It’s the perfect way to keep your brand in front of a target audience – exactly what’s needed for a longer decision-making process of selecting a college.
Based on our experience working with admissions departments, we’ve broken down the enrollment funnel into three key areas categorized by marketing goals:
Read case studies, download our Admissions Marketing Checklist, and receive product ideas on these pages.
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Join #EMchat on Thursday, November 21 at 9:00 pm EST to talk promotional marketing for recruiting college students.