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It’s Raining, It’s Pouring… and We’ve Got the Solution!

An umbrella makes a great promotional gift because everyone needs one, but who really wants to go out and buy one? You can also never have too many umbrellas – keep one in the car, one at the house, one at the office, and more!

A few weeks ago Peerless Umbrella, our go-to production partner for umbrellas, stopped by our office to tell us about what’s new and trending in umbrellas.

Read on to learn more about our favorite umbrellas!

 

The Rebel

The Rebel

What’s New – The Rebel

The newest addition to Peerless’ line is the most unique umbrella we’ve ever seen – the Rebel.

We’ve all been in the situation where it’s pouring rain as you’re running to your car, and you have to make a quick decision. Do I try to get my umbrella closed as I’m in the car and risk getting my car wet, or do I just get soaked and close it before I get in? The Rebel is the solution to your problem.

With an inverted design the Rebel closes away from you, keeping you dry as you get into your car or walk into a building.

Click the image to the right to see exactly how it works!

 

The Mojo

The Mojo

What’s Trending – Unique Use of Color

We all have seen the basic black umbrella or the standard two-tone umbrella, but are you looking for something that can make you stand out from the crowd?

We can help you do that! From a new twist on the two-tone umbrella to a black umbrella with full-color clouds on the interior, we have just what you need to make a unique statement for your brand.

Check out our favorite to the left – the Mojo comes in black or navy blue with accented internal hardware in a variety of colors.

 

A Custom Full Color Umbrella

A Custom Full Color Umbrella

What’s Trending – Full Color

Do you have a logo that’s too unique for a standard single-color print? How about a picture of a new building or location that you want to show off? We’ve got the solution – a full color umbrella!

Pick from folding, fashion or golf for the handle and frame, and an interior or exterior full color print. An added bonus? On some sizes and designs we’re able to print domestically, cutting almost two full months off of production time.

It is sure to make your stand out from the crowd on a rainy day!

 

For More Information

Would an umbrella be the perfect fit for a project you’re working on, or would you just like more information? Just let us know what you’re looking for, and we can present some options that will be the perfect accent for your next marketing campaign. We’re here to make your brand stand out from the crowd, rain or shine!

2015 Trends: The Growler

While attending the PPAI Expo in Las Vegas, some clear trends emerged after walking through the show floor.  One interesting trend in drinkware (as featured in 2015 New Products for Business and photo highlights) was the growler. The increasing popularity of craft breweries and home brewing has helped the growler emerge as a popular vessel for beverages.  Many brewpubs and breweries will sell growlers, which is typically a 64 oz container, or howlers, which is a half-growler or 32 ounces. It’s an ideal way to bring home fresh beer!

Recognizing this popularity, the promotional products industry displayed a wide array of insulators, carrying cases, and 32 – 64 ounce beverage containers.  Here were a few images of what we saw.  Click on the image for a link to product details.

Growler Koozie sample

This was one of many growler items at the PPAI Expo.

Growler carrying case

Carry your growler in style with this insulated carrying case.

growler cover numo

Another sample insulator for a growler

Growler-related promotional items are perfect for brewpubs, breweries, restaurants or bars. Since this is a relatively new product category, customers will certainly appreciate the unique, novel appeal of these items.

Here’s a snapshot of a wide range of drinkware trends we saw this year.

2015 Trends in Drinkware Promotional Items

So many drinkware options

For more information about trends in drinkware or other new for 2015 promotional items, give us a call at 414-831-0184.

Links to product information:

Help Students Picture Their Future at your School

Help students picture their future at your school with creative custom frames.

Future-Badgers-case-study

Custom Frame showcases a prospective student on a campus visit. Image credit @uwadmissions

This is a fun, themed promotional item that can easily be incorporated into campus yield events, direct mail, and additional marketing ideas. The custom frame helps achieve the goal of engaging students in a memorable way with a social media component. We created this custom frame for the University of Wisconsin-Madison and wrote about it in this case study. Here’s our guide for how to use a custom frame at your school.

How to use a Custom Frame – On Campus

This oversize custom is an ideal event-related photo opportunity! Here are a few pointers for using the frame:

  1. Pick a favorite spot on campus to have custom frames setup during a campus tour, open house, or yield event. Think of a picturesque, iconic spot on campus.
  2. Assign staff members or current students to have prospective students pose with the frame as part of your event or visit. If staffing is limited, place on a stand to keep it in place.
  3. Another staff member should take pictures with a Polaroid and / or camera phone.
  4. Share digital pictures via social media using the hashtag imprinted on the custom frame. Email, tag, or private message students a copy of the picture. If using a Polaroid, pictures can be shared with students on the spot and posted to a bulletin board.
admitted students custom frame

Check out these #AdmittedBadgers at a yield event. Image credit @uwadmissions

Direct Mail Ideas

Remind students of their on campus experience by mailing a smaller, magnetic frame along with a thank you note. The note can include a generic picture of the magnetic frame displaying a picture taken with the large custom frame on campus, or an actual picture of the student for a more personalized touch.

Direct students to check out pictures of all admitted students on a URL that includes links to your admissions site. Bold, call to actions can promote campus overnight events, invite students to join an incoming class group on social media sites, or instructions on how to secure their place on campus.

For UW-Madison, we created smaller magnetic frames and had them inserted them into envelopes that were imprinted to help streamline mailing of their admitted student packets.

Other Marketing Ideas

“Picture your Future here” themes can easily be integrated into existing marketing. Whether printed or electronic, all communications to students can include custom frame imagery. Emails, posters, Facebook, Instagram, Twitter, and Snapchat could feature similar imagery.

Admissions counselors could travel with custom frames to bring to high school visits or events and share pictures via social media.

The custom frame is an ideal product for engaging prospective students, tying in social media, and taking advantage of the #selfie photo sharing trend. To view additional information on the custom frame, visit our admitted student showroom or read our case study.

Products Featured

  • Large Custom Frame – 31″ x 42″
  • Medium Custom Frame – 23.5″ x 35.25″
  • Magnetic Frame for direct mail – 5″ x 7.375

How would you use this campaign on your campus?

5 Best Promotional Products of 2014

As we reflect on the year, we discussed the 5 best promotional products of 2014 with our team. These items were most popular among our clients, personalized and imprinted with their brand for connecting with target audiences. Without further ado, we present the list of trending items for the year:

  1. Phone Wallet: This phone wallet became one of Michael’s favorite new items early in 2014.  He’s used it for several months as his wallet on his iPhone. Our clients agreed with Michael, ordering the phone wallet for promoting their brand. It’s designed to work specifically with iPhones, but would easily adhere to other phones as well. Using a strong, 3M adhesive, the phone wallet is securely attached to the phone and snugly holds cards in place.
    Phone wallet keeps cards and ids snugly in place

    The Phone wallet is a popular tech accessory.

  2. Charge it Up Power Bank: On the go chargers have been a big hit in 2014! We recently wrote a case study about how University of Minnesota Student Unions & Activities used the Charge it Up Power Bank as a prize to encourage student involvement.  This is part of the ever-popular, fast growing tech category of promotional items, which is a clear winner with tech savvy students, staff, and clients.
    UMN-Student-Unions-Activities-Charge-it-Up-Power-Bank

    The Charge it Up Power Bank easily charges devices on the go.

  3. Texting Gloves: As winter is upon us, we have run numerous orders for texting gloves.  These are a very useful winter accessory that could be worn daily to brave the cold. What an excellent way to showcase your logo!
    Texting Gloves with logo on cuff

    Another tech-related item – texting gloves – have been popular this year.

    action shot texting gloves in use

    We tested the texting gloves at the office. They worked well with our smartphones and kept our hands warm!

  4. Winter Hats: A warm hat is an essential for cold winters! This is one of our favorite, USA made knit hats because of its retro look with the knit-in lettering. Poms are also a fun, trendy feature.
    knit in logo winter hat

    This knit-in logo hat has a retro feel and looks great in school colors.

  5. Spandex Table Cover: This is a new take on an event and college fair essential. The fitted spandex table cover provides a large canvas for full-color wrap imprinting that is bound to stand out at any show. To view the fitted spandex table cover and additional table cover options, visit our event support showroom.
    Spandex full color table cover

    New fitted, spandex table cover has a wrap-around full-color imprint.

Which of the 5 promo items did you like best? Let us know if there is any SWAG you’d add to our Best of 2014 list!

Contact us with any questions or for additional promotional product ideas.

Show-Stopping Promotional Marketing Ideas

A trade show is an opportunity to connect with an audience in a fun and exciting way. Handing out a promotional item is a way to make your company memorable both during AND after the show.

A show-stopping promotional item can:

  • Create enticing pre-show promotion by advertising your booth activities and swag
  • Help drive traffic to your booth at the show
  • Serve as a reminder of the experience with your company after the show ends
  • Promote word of mouth marketing, whenever anyone sees your swag
  • Increase brand recall and recognition to support your business

For these reasons and many more, a trade show is one of the top uses for promotional products. You’ll find some swag at EVERY booth.

This certainly was the case when Michael attended the Milwaukee BizTimes Expo last week.  In walking the show floor, Michael spotted our clients using the promotional items that we helped create.  Here are a few highlights in what he saw:

Promotional Marketing for UWM at BizTimes Expo

The Airplane Stress Toy promotes the UWM Masters in Management program through the School of Business. The literature includes the tagline, “Your future is about to take off.” This has been a very successful campaign!

Promotional Products at work at BizTimes Expo 2014

There were a wide range of products at every table, though pens remained a staple item throughout the show. MSOE also used tire pressure gauges; Innovative Signs used bottle openers and combination pen/highlighters. Mount Mary had a lot of interest in their branded coffee packets as something that is both unique and appreciated. We also love how striking their pennants turned out.

Cultivate Communications Brain Stress Toy

Here is a close-up of the bright orange brain stress toy that our client Cultivate Communications used. Since they are a creative marketing agency, the brain is a fun and engaging way to help tell their story.

Miss Southern Wisconsin and Michael

Miss Southern Wisconsin, Tyra McFarland, spotted Michael’s logo’ed polo shirt, and said, “Hey I work with you.” She was right (and another great reason to have company apparel)! Account Manager Paige Wagner worked with Tyra on creating frisbees to promote the UW-Milwaukee Student Startup Challenge.

UWM Student Startup Challenge Frisbee

Artwork for the UWM Student Startup Challenge Frisbee for our client, Tyra McFarland, also Miss Southern Wisconsin.

What are your favorite show-stopping promotional items? We’ve also heard about sending teasers pre-show to drive booth traffic, such as sending ½ of a pen and then handing out the other ½ at the booth. In addition, we like the idea of holding a drawing for a higher value promotional item, and having higher-value items for VIP’s (or hot prospects) who stop by your booth. There are so many ways to effectively integrate promotional items into your events!

For more event ideas, see our blog posts:

How to Guide: Integrating Promotional Products into College Events

Much More than Tchotchkes

For help discovering the right promotional idea for your events, please contact us.

 

2014 Magellan Product Showcase

We recently held our seventh annual Magellan Product Showcase on Tuesday, April 8th at The Hamilton, located on Milwaukee’s east side.  A wonderful group of our customers had a chance to interact with the Magellan Promotions team and six industry leading suppliers to learn about the latest trends and new promotional products for 2014.  We shared ideas to help support promotional marketing projects over a fun and relaxing lunch time event.

For more pictures, visit our photo album on Facebook.

From event counters, table throws, and small giveaways, to mason-jar inspired drinkware, tablet holders, and wireless speakers, we featured THOUSANDS of products at this event! Technology items: holders, chargers, USB drives, laptop sleeves and other electronics continue to generate a lot of interest, similar to last year.  Customers also enjoyed checking out options for tote bags, apparel, water bottles, mugs, pens, and natural products.

 

Each attendee received the following free samples:

  • Gemline Muse Convention Tote
  • The Player Cup
  • Ambassador Journal
  • Aqua Pearls Hot / Cold Pack
  • Stylus Pen
Goodie Bag - samples handed out at the 2014 Magellan Product Showcase

Goodie Bag – samples handed out at the 2014 Magellan Product Showcase

Most Popular Products 

The results are in! Our clients voted on their favorite products featured at the Showcase and the top five products were:

1. Bullet Vibration Speaker – Simply place mobile phone on the flat surface and listen as the sound from the internal speaker is amplified. Easy to use. No wireless settings or cables needed.

Best in Showcase Product - Bullet Vibration Speaker

Best in Showcase Product – Bullet Vibration Speaker

2. Aqua Pearls Hot / Cold Pack – Reusable pack is both microwave and freezer safe.  Available in six fun colors.

aqua pearls hot_cold_pearls

3. North End jacket / shirts – modern apparel available in men’s and women’s sizes

4. Isaac Mizrahi Tote / Gemline Tote Bags – trend conscious bags

5. Hat with integrated LED Lights – ideal for runners, the LED lights on the brim enhance visibility.

LED lights in hat brim, Isaac Mizrahi tote, North End Jacket

More Favorite Items: Hat with LED lights, Issac Mizrahi Tote Bag, North End Jacket

It was fun learning about what promotional products really stood out for attendees.  Please contact us if you have any questions about these items or if you are interested in receiving a sample.

Thank you to everyone who attended the 2014 Magellan Product Showcase! We look forward to seeing you at next year’s event!

5 Trends in 2014 Promotional Products

We stay in touch with the latest trends by attending national and regional trade shows, meeting with industry representatives, and learning from collegiate clients and campus visits on what’s popular.  Based on these sources, we have identified five key trends in promotional products for 2014:

1. Technology Products

It’s no surprise that the segment of tech items in the promotional products industry is booming! We have seen increased activity and interest on all things tech, meaning any promotional items related to smartphones, power cords, chargers, speakers, cases and more.

images of popular technology promotional items

A sample of popular tech products

2. Vintage

As they say, what’s old is now new again. Promotional products have gone vintage in so many different ways.

One of our suppliers, Gemline has assembled a collection of promotional items that fit the Neo Retro or Midcentury Modern trend you often see in fashion, Mad Men episodes, retro sunglasses, and the resurgence of 1960′s style furniture. The Sketch Messenger Bag is an eye-catching example of this trend, as is this turquoise lunch cooler pictured below.

Retro lunch cooler

Retro Lunch Cooler

Malibu Sunglasses

Classic, retro style sunglasses

The mason jar as drinkware is a fresh take on this tried and true canning jar.   This mason jar-like BPA-free, beverage container comes in nine different colors. It’s made of acrylic, so it is more affordable and durable than a glass mason jar.

mason bottle close up

25 oz. Mason Jar Water Bottle

We also liked the variety of finishes available in mason jars, which leads to our next trend.

3. Matte Finish

Matte finishes are becoming more and more popular, as a striking backdrop for a logo imprint.  Here are some samples Michael poses by at the PPAI Expo.

Matte Finish and Stainless Steel Mason Jar Drinkware

Matte Finish and Stainless Steel Mason Jar Drinkware combine two trends

We also used a matte finish on the Contigo travel mug.  These mugs have become our daily-go-to mug for everyone in our office!

Matte Finish Contigo Travel Mug

Matte Finish Contigo Travel Mug

4. Neoprene Material

We’re seeing neoprene, an extremely durable fabric that is used for wet suits, show up in many different promotional items: coolers, can koozies, laptop and tablet cases.  Here’s an example of a beverage insulator we recently created for #EMchat.

beverage koozie for #EMchat

Photo credit: Alex Williams

5. Clear Bags 

Michael and Paige noticed a lot of clear bags in a variety of formats at PPAI: drawstring bags, totes, and backpacks.  This is a direct response to the heightened security requirements that have been adapted at schools and sporting events. Specifically the NFL updated their Stadium Bag Policy in 2013 as a way to improve stadium access.  The PGA will be adopting a similar policy as well.

clear drawstring bag

 

Have you seen these trends appear on campus or in your own personal life?  Which one is your favorite?  Let us know what you think!

2014 Top New Promotional Products for Colleges

At Magellan Collegiate Promotions, we strive to share the latest and best promotional marketing ideas with our clients.  To stay on top of what’s new and trending, Owner Michael Wolaver and Account Manager Paige Wagner attended the industry’s largest trade show, the PPAI Expo in Las Vegas.  Here are the top new promotional products for schools and colleges to incorporate into branding, marketing, and recruitment efforts.

Trend: Sustainability 

Product: T-shirt made of Recycled Material

EarthSpun Eco Friendly Tshirt

EarthSpun Apparel Eco Friendly Tshirt

 

This high-quality t-shirt is made from recycled plastic bottles blended with recycled cotton. Additional apparel items are available in this same eco-friendly material, including a zip-up sweatshirt and women’s t-shirt.

Uses: staff apparel, student contests

Trend: Drinkware and Accessories

Product: Knit Acrylic Bottle Insulator

knitted bottle insulator

Bottle sweater keeps drinks cold and hands warm!

The next generation of insulated beverage holders has been upgraded to a fun, knit sweater material.  We fondly refer to this as a “beer sweater.”

Perfect for showcasing your logo, it comes in four different yarn colors. Acrylic yarn will keep hands warm when holding onto a cool beverage.

Uses: Alumni, events, athletics

Product: H2Go Mason Bottle

Look around Pinterest or in any home goods section of a store, and you’ll see mason jars! Anything from vases, light fixtures, mugs, or wine glasses are inspired by the classic mason jar.

mason bottle close up

25 oz. Mason Jar Water Bottle

The Mason Bottle comes in many colors

So many fun colors for your school!

This mason bottle can be imprinted on the side or top of the cover with a logo. In addition to the many colors pictured above, it is also available in a stainless steel finish.  Choose from single wall (featured) or double wall insulation.

Uses: Staff, Alumni, Student Contests, Admitted Student Days

Trend: See More Clearly 

Product: Clear Drawstring Backpack

More schools and sporting events are requiring clear bags for security reasons. Specifically the NFL updated their Stadium Bag Policy in 2013 as a way to improve stadium access.  The PGA will be adopting a similar policy. This clear drawstring backpack is an ideal solution for new security measures.

Clear drawstring bag

Clear drawstring bag

Paige and Michael also saw clear totes and backpacks in this trending category.

Uses: Athlectic Events, Prospective Students

Product: Clear Glasses

Custom imprinted sunglasses have been a hit on college campuses for some time.  The latest iteration of this is the clear glasses.  Paige noticed her college age relative sporting a pair of clear glasses recently, so it is a real-live trend.

Clear lens glasses

Clear lens glasses are a new take on retro sunglasses

The glasses can be imprinted on the sides, as you can see on the purple pair pictured above. The glasses are UV blocking and have a cool, retro style that students will love.

Uses: event giveaway, campus tours

Trend: Good Looking Table Cover

Product: Full Color Spandex Table Throw

Traditional table covering can easily be folded, stuffed in a bag, and setup at the next event.  While ironing a table cover is not always possible, it’s common to see traditional throw or drape style covers look a little wrinkly.  Say good bye to wrinkles with this fitted, spandex material table throw.

Fitted Spandex Table Throw

Fitted Spandex Table Throw Features Full Color Wrap Imprint. Available in 4’, 6’, or 8’

The form-fitted design supplies an excellent canvas for a full color design on all sides. The back of the table covering can be open for easy access to materials stored under the table. It’s available in four, six, or eight feet lengths.

Uses: Campus events, college fairs, trade shows

Trend: Mail-friendly Items

Product: Custom Postcard Decal

Direct mail is alive and well! We often work on stickers, decals, or clings for our collegiate clients.

Custom Postcard Decal can be a cling or sticker

Custom Postcard Decal can be a cling or sticker

The custom postcard decal features a postcard on one side and decals on the other. Stickers are available in white or clear with an adhesive or static cling option. The featured size is 3-5.8″ x 6″ though other sizes are available.

Uses: Mailings through Admissions, Alumni Organization, Individual Schools (i.e. School of Business, College of Engineering)

Trend: Technology 

The segment of tech items in the promotional products industry is booming! Anything related to smartphones, power cords, chargers, speakers, and so on were prominently displayed across the show floor in Las Vegas.  Here are our five top tech picks for 2014:

Product: Microgrip Screen Cleaner

Similar to one of our most popular products, the DigiClean, the Microgrip Screen Cleaner also adheres to a phone and can be used again and again for screen cleaning. One new feature that differentiates it from the DigiClean is an outward facing sticky grip section to hold a phone in place.

Half grip, half screen cleaner for your phone

Half grip, half screen cleaner for your phone

Pictured above you can see that the design has two halves: 1/2 logo and 1/2 grip texture. It’s a new twist on a wildly popular phone screen cleaner!  A similar product that was recently introduced is the DigiGrip Screen Cleaner and Mobile Grip.

DigiGrips is another mobile phone grip and screen cleaner in one.

DigiGrips is another mobile phone grip and screen cleaner in one.  It comes pre-affixed to a postcard or marketing card for a larger messaging space and easy storage.

Uses: Events, campus tours, mailings

Product: Juice Box 2200

The Juice Box is a very trendy item that charges devices on the go. Such chargers are already available at retail.

 

Easily charge a tablet or phone from 0 – 100% battery power. Just plug in a device cable and charge away. Available in four colors.

 

Uses: Incentives, contests, scholarship recognition

Juice Box charges devices on the go

Juice Box charges devices on the go

 Product: Phone Wallet

This phone wallet has easily become one of Michael’s favorite new items.  He’s been using it for several months as his wallet on his iPhone.

Phone wallet keeps cards and ids snugly in place

Phone wallet keeps cards and ids snugly in place

It’s designed to work specifically with iPhones, but would easily adhere to other phones as well. Using a strong, 3M adhesive, the phone wallet is securely attached to the phone and snugly holds cards in place.  This could be used to replace a wallet or purse entirely, or simply lighten the amount of things carried in an existing wallet.

Uses: contests, mailing, event giveaway, campus tours

Product: Powerline Adapter Cable

No more carrying multiple cords with this 3 in 1 adapter power cord.  This useful item covers approximately 90% of all devices.

Useful 3 in 1 adapter power cord

Useful 3 in 1 adapter power cord

At one end is a standard USB connector that can be plugged into any AC or DC USB power adapter – or even your computer’s USB port providing 5 volts of recharging power. On the charging end of the cable you’ll find a nice large imprint area with three different connectors. Included: Apple 30pin connector (iPhone 3, 4, iPad 1,2, iPod), Apple Lightning connector (iPhone 5, iPad Mini, iPad 4), and the universal microUSB connector.

Uses: Alumni, speaker gift, School of Business, Computer Science, Engineering (etc.) promotional item

Product: Mini Bluetooth Speaker

MyMusic Mini Bluetooth Speaker

Enjoy the convenience of listening to music from your phone without any cords.

Paige and Michael liked this small Bluetooth speaker, as it has excellent sound quality, and it’s convenient to listen to music without cables through your phone.

Uses: Speaker gift, contest

That wraps up an overview of our favorite new products for 2014.   Last year we also highlighted Top 10 Collegiate Promotional Products, and many of those products continue to be popular even today.  Which items were your favorites?  Do you have other preferred promotional products? Let us know!

For any questions or samples of these products, please feel free to contact us.

 

 

2014: Building upon our Success

Here at Magellan Promotions we are certainly excited for 2014. Earlier in December 2013, we were thrilled to surpass our annual sales goal, an achievement that moves our company to the top 5% of all promotional products firms in the industry.  It certainly is rewarding to have a record-setting year, while continuing to deliver the best customer service and promotional marketing support to our clients.  Our industry has continued to grow as well, reaching $18.5 billion – the highest level in five years and third-best year ever in 2012.  We anticipate similar growth in the 2013 year end industry numbers.

Looking ahead, we intend to continue building upon our success for 2014, focusing on several key areas:

Creative Ideas – We are focused on creating and promoting case studies to help share the success stories behind on our projects. With every opportunity, we seek to recommend creative, targeted promotional marketing ideas that meet your goals and objectives. For a presentation with many effective ideas, view our Best Practices in Admissions Promotional Marketing prezi on our Increasing Engagement page.

Trend-conscious  We will share information about the latest promotional products.  Today Account Manager Paige Wagner and I are excited to head to the PPAI Expo, the industry’s largest trade show, to see what’s hot and trending for 2014.  Register today for our 2014 New Products Webinar to learn about what caught our eye.

2014 New Promotional Products Webinar Dates and Times

We are also excited to be planning our 7th Annual Magellan Product Showcase for April 8th.  Mark your calendars and stay tuned for additional details!

Customer Service – Our prompt response and attention to detail remains our top priority. We are committed to ongoing training and staff development to ensure world class service. To that end, we are also streamlining office procedures to increase efficiency and reduce waste.

Giving Back In 2013 we volunteered at Kathy’s House and The AIDS Resource Center of Wisconsin – Food Pantry.  In addition, we supported twelve charities with donations. For 2014 we are defining a plan for our charitable giving and service projects throughout the year.

Our constant goal is to be your trusted partner for marketing schools and colleges through promotional products, apparel, awards and event signage. We aim to make it easy to find, select, purchase and integrate promotional items into your marketing efforts.  Thank you for your continued support and referrals to other opportunities.  We look forward to a fantastic 2014!

To stay connected throughout the year, we invite you to connect with us on social media, our blog, and monthly e-newsletter.  Please let us know if you would like to be added to our distribution list.

LinkedIn Michael Wolaver

@MagellanPromo_U

@michaelwolaver

As always, feel free to contact me or your account manager directly with any feedback, questions or ideas you may have.  We always love hearing from you!

Michael Wolaver

Much More than Tchotchkes.

Tchotchkes. Trinkets. Trash. Swag. Promotional products go by so many names.  The power of promotional products is much greater than just the “stuff.”  Promotional products can motivate, recognize, brand, appreciate, communicate, and start a relationship. With over 83% of people saying that they like receiving promotional items, this is truly a marketing medium that is here to stay – whatever you decide to call it.

In terms of media sales, promotional items are an $18 billion industry that is growing. In 2012 sales were up 4.4%, reaching the highest level in five years and the third-best year ever. UPDATE – Last year sales reached the $19.8 Billion mark, making it the industry’s best year ever!!

While it’s smaller than other media types, as indicated in the chart below, promotional products are an effective part of any marketing mix.

Media Sales Comparison chart

Source: Promotional Products Business Magazine, May 2013
Sales shown in $ Billions

Promotional items can easily be integrated with other forms of media, such as product placement, event marketing, and direct mail – just to name a few.  Look at this brief list of examples:

Product placement

  • Coca Cola Cups used by American Idol Judges
  • Coffee mug used by local news anchor
  • Apparel  worn for TV / video appearance
  • Banners placed for best camera angles

Event Marketing

Direct Mail

Gain higher response rates when including a direct mail premium.  In a Silver Marketing Group Study, the direct mail piece that included a promotional item increased response rates by 50%.  In addition, the direct mail piece that featured an offer for a promotional item increased response rates by 400%, when compared to a letter only.  Some ideas to consider:

  • Three-dimensional mailing with a promotional item
  • Larger size or colorful direct mail piece with an offer of a promotional item
  • Encourage visiting your booth at event – for example send ½ of a pen and receive the other ½ at the booth

As with any successful marketing campaign, it’s essential to deliver the right message to the right audience at the right time.  A relevant and useful promotional item can reinforce a marketing message to your audience.  Repeat exposure increases the likelihood of recall, which can ultimately lead to action.  PPAI research shows that more purchases are made after a consumer receives a promotional product than after viewing a TV, print, or online ad.  Promotional items stay in front of your target audience to help close the deal.

When planning to buy promotional items, be sure that it is tied into a plan.  Too often promotional items become an afterthought, which can limit its effectiveness of reinforcing a brand’s message.  Rely on an experience promotional consultant, who will understand overall objectives and the target audience to select a useful item that will be appreciated.  We at Magellan Collegiate Promotions are here to help make promotional marketing work in tandem with existing efforts to help rise above the stigma of “trinkets and trash.”  Contact us for ideas on more than just tchotchkes.

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