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New Promo Products of 2015 – Photo Highlights

Michael Wolaver and Pat Conley descended upon Las Vegas earlier this month to attend the PPAI Expo.  While we compile and organize a few top 10 lists of new promotional products we love, we wanted to share some photo highlights from their trip.

bright colors, office and kitchen swag

Bright colors, office & kitchen items

From top left:

  • Fun, new shimmer ink imprint on cloth bags.
  • Bright colored trucker hats
  • Reflective safety bands
  • Fluorescent desk accessories
  • Trivet or Growler coaster
  • Collapsible measuring cups
  • Pizza cutter and server
So many drinkware options

So many drinkware options

From top left:

  • Extra large fruit basket infuser
  • Stainless steel and matte black travel mug
  • Snacker – holds a snack on top of your drink
  • Colorful tumblers
  • A way to “spritz” yourself to cool off
  • Growler insulator / cooler
  • Juicer bottle
  • Mugs with flocked imprint
Technology related items

Technology related items

From top left:

  • Tech Tattoos – decals
  • LokSak Waterproof bag for your phone
  • Tablet stand and holder that rotates landscape to letter orietation
  • Full color phone holders
  • Bluetooth headphones
  • Device chargers
  • Elastik phone cases
  • Cell Mate phone wallet and stand
  • Cleaning kit
Team spirit ideas

Team spirit ideas, Pat Conley showing off #1 Hand

From top left:

  • Fun spirit socks
  • Chrome domes large signs
  • Techno Skinz Decals for laptops and other devices
  • Poms with imprinted handle
  • #1 Ultimate Hand

Which pictures and products stand out most? Here was our top new promo products post from 2014.  Stay tuned for the 2015 lists!

Promotional Products Industry – Best Year Ever!

Building upon the success of last year, U.S. Distributors of promotional products had another great year.

2013 sales volume results were up 7.2% to reach $19.8 billion – the best year ever!

This broke the 2007 record of $19.4 billion.

These results were part of an annual estimate of distributor sales sponsored by Promotional Products Association International (PPAI) and conducted by Relevant Insights, LLC.  The study indicated that 6 in 10 of distributors surveyed experienced year over year sales growth.  Almost 7 in 10 of those surveyed anticipate that 2014 will be even stronger than 2013.

Top product categories remained similar from 2012 to 2013 with wearables, or apparel taking the largest share at 28% followed by writing instruments, bags, drinkware, recognition / awards, desk items, and computer accessories.

2013 Promotional Product Industry Sales by Product Category

2013 Promotional Product Industry Sales by Category; SOURCE: PPAI 2013 Estimate of Promotional Products Distributor Sales

 

Top Uses of Promotional Products

The program types that use promotional items in order of popularity include:

  1. Business Gifts
  2. Brand Awareness
  3. Trade Shows
  4. Employee Relations & Events
  5. New Customer / Account Generation
  6. Not-for-Profit Programs
  7. Public Relations
  8. Employee Service Awards
  9. Dealer / Distributor Programs
  10. Internal Promotions
  11. New Product or Service Introductions
  12. Safety Education
  13. Customer Referral
  14. Marketing Research
  15. Other

Strong Surge in 2013 Sales

Following the industry’s upward trend, Magellan Promotions outperformed the industry’s pace of 7.2% growth, by growing our business 32% over 2012. This growth pattern continues in 2014 as we have surpassed all-time sales records.

“We were thrilled with our record-setting year in 2013 and are on pace to top that in 2014,” said Michael Wolaver.  He credits world class customer service and discovering the right ideas as key drivers for continued success through the years, adding, “We are consistently being complimented on our service and how easy it is to work with us. This has been our goal from day one.”

Such growth has paved the way for building our sales team, as we will be adding a business development role to focus on more outreach to our current and prospective clients.

The industry and company results truly are proof of the power of promotional products as an effective and appreciated advertising medium.

Promotional Products Work

Want to learn more about the year-end numbers for the promotional products industry? Read the 2013 Sales Volume Fact Sheet from PPAI.

Research: How Promotional Products Work

We recently had a question in the Twitter-sphere about the effectiveness of promotional products.  More bluntly put, the Tweep was asking if promotional items are just thrown away.

How long are promotional items kept?

Michael Wolaver directed her to our Promotional Products Work webpage, where you can read industry research and watch brief videos.

The answer to the question above:

47% of consumers KEEP promotional items for ONE YEAR or longer!

Compared to other media, promotional products have a relatively low cost and provide repeated exposure to a message, since items are kept for so long.

53% of consumers use promotional items ONCE a WEEK or more!

Promotional Products Work

When targeting students, it is important to select an item that is relevant to the student, while still being brand related to help your college stand out. This will only increase the likelihood of the student keeping, using, and recalling your message. Students LOVE receiving items (83% of people do), and they WILL talk about it with their peers on social media.  A simple t-shirt, bag, or pennant, for example, could have an even greater exposure when a student takes a picture and shares it online on Facebook, Instagram, or Twitter. As a result, students sharing their excitement and enthusiasm for your school with their peer group becomes free advertising!

Learn more about the following on Promotional Products Work, including video comparisons to other media and generating the desired response.

For ideas on how to effectively incorporate promotional items into your existing marketing and recruitment plans, contact us today at 414-831-0184 for a complimentary consultation.