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Show-Stopping Promotional Marketing Ideas

A trade show is an opportunity to connect with an audience in a fun and exciting way. Handing out a promotional item is a way to make your company memorable both during AND after the show.

A show-stopping promotional item can:

  • Create enticing pre-show promotion by advertising your booth activities and swag
  • Help drive traffic to your booth at the show
  • Serve as a reminder of the experience with your company after the show ends
  • Promote word of mouth marketing, whenever anyone sees your swag
  • Increase brand recall and recognition to support your business

For these reasons and many more, a trade show is one of the top uses for promotional products. You’ll find some swag at EVERY booth.

This certainly was the case when Michael attended the Milwaukee BizTimes Expo last week.  In walking the show floor, Michael spotted our clients using the promotional items that we helped create.  Here are a few highlights in what he saw:

Promotional Marketing for UWM at BizTimes Expo

The Airplane Stress Toy promotes the UWM Masters in Management program through the School of Business. The literature includes the tagline, “Your future is about to take off.” This has been a very successful campaign!

Promotional Products at work at BizTimes Expo 2014

There were a wide range of products at every table, though pens remained a staple item throughout the show. MSOE also used tire pressure gauges; Innovative Signs used bottle openers and combination pen/highlighters. Mount Mary had a lot of interest in their branded coffee packets as something that is both unique and appreciated. We also love how striking their pennants turned out.

Cultivate Communications Brain Stress Toy

Here is a close-up of the bright orange brain stress toy that our client Cultivate Communications used. Since they are a creative marketing agency, the brain is a fun and engaging way to help tell their story.

Miss Southern Wisconsin and Michael

Miss Southern Wisconsin, Tyra McFarland, spotted Michael’s logo’ed polo shirt, and said, “Hey I work with you.” She was right (and another great reason to have company apparel)! Account Manager Paige Wagner worked with Tyra on creating frisbees to promote the UW-Milwaukee Student Startup Challenge.

UWM Student Startup Challenge Frisbee

Artwork for the UWM Student Startup Challenge Frisbee for our client, Tyra McFarland, also Miss Southern Wisconsin.

What are your favorite show-stopping promotional items? We’ve also heard about sending teasers pre-show to drive booth traffic, such as sending ½ of a pen and then handing out the other ½ at the booth. In addition, we like the idea of holding a drawing for a higher value promotional item, and having higher-value items for VIP’s (or hot prospects) who stop by your booth. There are so many ways to effectively integrate promotional items into your events!

For more event ideas, see our blog posts:

How to Guide: Integrating Promotional Products into College Events

Much More than Tchotchkes

For help discovering the right promotional idea for your events, please contact us.

 

Product Highlights: Cool Drinkware and Folding Golf Umbrella

As a follow up to Highlights of the 2013 Product Showcase post, we’ll be featuring a series of videos from the industry-leading suppliers who joined us at Dave & Buster’s for a great customer event. This will give you a chance to feel like you WERE there, as we share video and information about exciting new products.

Michael Wolaver’s Welcome to the 2013 Product Showcase

Paul Rizzo talks about three different product lines in his video:

  1. Pentel Energel pen
  2. Evo Drinkware – where you can brand the outer shell AND inside, or allow your customer to personalize the inside. Paul even talks about some cool imprint ideas using dry erase markers.
  3. Rainkist MVP Folding Golf Umbrella –

Another popular drinkware item at this year’s showcase were the infusers: a 20 oz acrylic double wall tumbler with fruit infuser. It includes a threaded lid and matching straw and can be used for either hot or cold beverages.  Wouldn’t this be perfect for a strawberry lemonade on a hot day?!

 

20 oz infuser tumbler

Stay tuned for more product highlights including: Bobble water bottle, neo retro trend messenger bag, multi-purpose car charger, iPad accessories, new performance shirts, Nike Golf polo shirts, coaster stones, and MORE!

Highlights from the 2013 Magellan Product Showcase

We recently held our sixth annual Magellan Product Showcase on Tuesday, April 16th at Dave & Buster’s in Wauwatosa.  A wonderful group of our favorite people – who also happen to be our customers – had a chance to interact with the Magellan Promotions team and six industry leading suppliers to learn about the latest trends and new products for 2013.  We shared ideas to help support promotional marketing projects over a fun and relaxing lunch time event.

For more pictures, visit our Google+ photo album or “like us” on Facebook.

Check out our Video of Highlights.

Click here for Video Highlights

From event tents, tablecloths, and small giveaways, to eco-friendly drinkware, tablet holders, and moisture-wicking perforance polo shirts, we featured THOUSANDS of products at this event! Technology items: holders, chargers, USB drives, laptop sleeves and other electronics seemed to generate a lot of interest this year.  Customers also enjoyed checking out options for shirts, bags, coolers, water bottles, mugs, coasters, pens, and natural products.  We were asked about cow bells, leather wine bottle holders, and wine aerators.  Our answer was, “Yes! We can help you with that.”

Each attendee received the following free samples:

Stay tuned for more videos and featured products from participating suppliers. Thank you to everyone who attended! We look forward to seeing you at next year’s event!

5 Ways to be Green at Work

At Magellan Promotions, we strongly believe in being stewards of the environment.  The responsibility of caring for our planet can easily be transferred to our own office environment.

In honor of Earth Day, we wanted to share a few ways to be eco-friendly at work.

1. Monitor and buy energy efficient equipment – The electricity that powers our office is from 100% renewable energy!  We also use compact fluorescent lights.

2. Bring your own cup – Bringing your own cup, coffee mug, or water bottle with you daily can have a BIG environmental impact when you consider how many paper, plastic, and Styrofoam cups or bottles are tossed every day! Billions of drink containers are disposed annually MINUS THIS ONE! Be part of the solution.We designed this logo to help promote bringing your own beverage container.  Many of our clients have placed their brand on one side of the mug and our custom-designed minus one logo on the opposite side. This is powerful promotion – especially when you consider how frequently you use your favorite mug.

Two environmentally friendly drinkware products that we love are the Eco-Pint glass – made from bamboo fiber and the Coffee Cup Insulator for days when you somehow forget your travel mug! At a recent trip to the coffee shop, I was even asked if I needed a java jacket. I did at the time, though it would be very convenient to simply leave your own coffee cup insulator in your car or work bag.

3. Think before printing and RECYCLE!  – I have often seen “Think before you print this page” in email signatures, and it really does make me pause to consider if I really need a hard copy.  In many cases, the answer is NO.  You can also use printed paper that is no longer needed as scrap paper.  When its use is completely exhausted, be sure to dispose of it in the proper recycling containers.

4. Reduce your carbon footprint – consider carpooling, using public transportation, riding a bike or walking to work.  Our office is conveniently located to give our employees several “green” commuting options.

5. Buy Eco-friendly – MANY products available are now produced using environmentally friendly processes.  This trend has also reached the promotional products industry with more and more products being made with eco-friendly materials including recycled, biodegradable, bamboo or organic material.  Check out almost 200 eco-friendly products including eco-friendly pens on our online catalog.  Buying eco-friendly promotional products can help align your marketing efforts with your brand and corporate identity.  With customers becoming more eco-conscious, this may be a trend to consider following for your upcoming efforts.

How often do you bring your own beverage container?  How are you being green at work or home on Earth Day this year?