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Ideas for Digital Viewbooks

In an increasingly digital world, many traditional brochures and multi-page books are being adapted for an online format. Many colleges are following this trend and taking their viewbooks online. There are many benefits to digital viewbooks, including:

  1. Reduce overall print costs
  2. Cost savings on postage for both domestic and international students
  3. Easier to correct online publications with updates

Cost reduction and ease of updates are certainly appealing to many schools.  However, one question often remains before schools make the transition to digital viewbooks:

How will students find the online viewbook?

Beyond simple links throughout the website, many schools are looking for a tangible item that can replace a hard copy viewbook or large printed catalog. One promotional product solution that is ideal for driving web traffic to a specific URL is an item called the webkey.

Webkey in your school colors

Find a webkey in your school color to direct students to an online viewbook.

Similar to the look of a USB drive, a webkey is pre-programmed with a URL that automatically takes users to your viewbook (or whatever site you specify) when plugged into a USB port. While a USB drive could also store many e-publications, a webkey is a more affordable solution with a longer shelf-life than a USB port because the programmed URL can simply be updated with the latest viewbook. To make it easier to handout or mail, a webkey can come pre-attached to a full color postcard, which can provide instructions on how to use it.

More Tracking Options

Want to track opens, and add in survey questions? There’s an upgraded webkey called the iCue that can do that. Since it’s often difficult to track the effectiveness of a printed viewbook, a webkey powered viewbook can provide detailed tracking through an administrators page.

Here are a few highlights of the iCue:

  • Better Tracking – when the webkey is plugged into a computer, data will be sent to the administrator’s page.  This will provide data on the number of impressions or view rate as a result of your webkey.
  • Optional one-time registration allows for collecting additional data about your target audience. From the admin page, you can easily add and customize the desired questions. The collected data will show up in the admin page, giving information on which recipients used the product, making it very easy to schedule follow-up calls or emails with these contacts.
  • Easy Contest Administration – using the admin panel, you can track who opened and registered on your site, which makes it easy to hold a drawing for a prize incentive. Promote the drawing on an included 5×7 postcard to encourage visits. Incentives for students include: coupon to your university book store, waive or reduce the application fee, voucher for athletic events, or branded promotional items.
Green Power paper iCue

Sample webkey with 5×7 full color postcard – promote an incentive on this card to help drive traffic to your school’s website. Ideal for direct mail or handing out at events.

 

Webkey Case Study

msoe-web-key

Drive site traffic with a WebKey

One case study describes how Milwaukee School of Engineering used web keys to successfully promote and drive traffic to a new admissions website.  Web keys were the ideal solution for MSOE – seamlessly directing users their new Bridge site.  Read more about how MSOE Admissions used the webkey here.

If you’re interested in a trackable, engaging promotional item for directing your target audience to an online viewbook, a webkey is THE ideal solution. View the links below for more product information, or contact us to further discuss your online marketing strategies.

Links for More Information

Want more ideas on ways to engage prospective students?  Visit our ways to increase engagement page as part of our admissions resources.

2015 Magellan Product Showcase

The 8th Annual Magellan Product Showcase was our BEST event yet! We welcomed a record number of customers and industry partners to our lunchtime event at The Hamilton on Milwaukee’s east side. It was the perfect venue and day to celebrate being in business for ten years with our customers. Everyone enjoyed getting together and checking out new promotional items for their marketing efforts.

Magellan Promotions Staff with 10 year Anniversary Cake

Magellan Staff (Cathy, Elise, Michael, Rachel and Julia) celebrating 10 years at the Magellan Product Showcase.

Ten industry-leading suppliers displayed a wide variety of promotional products. From tech and drinkware, to pens and umbrellas, the event highlighted promotional items for any budget range.  Each attendee received several product samples, which may have included:

  • Kor Vida bottle
  • Charge it Up Power Bank
  • Webkey
  • Mood Magnet
  • Hustle Sports Bag
  • eGrips
  • Consuelo Pen
  • Revolution Umbrella
  • Rope Disc

For links to highlighted products, including the raffle items, please visit our Product Showcase Showroom.  If you have any questions on these products, please let us know.

highlighted promo products

Some of the highlighted products attendees received.

Favorite Products

Based on attendee feedback, several promotional products stood out as guest favorites:

  1. Camelbak water bottles
  2. Infuser water bottles
  3. Web keys
  4. Charging devices
  5. Extended Arm Umbrella

Can you find these products in the pictures below?

wide variety of promo products

So many cool promo products.

Top trends include matte finish on drinkware and pens, growler related items, pet products, technology items, and blender bottles.

Here are a few images taken during the event.

MPS-2015-views-of-guests-and-partners

MPS-2015-views-of-the-crowdMPS-view-of-Michael-speaking-and-guests

Thank you to all attendees and industry partners for making it a fun, memorable event! It is a pleasure to work with such wonderful people. We can’t wait to host another great Product Showcase next year!

 

New Promo Products of 2015 – Photo Highlights

Michael Wolaver and Pat Conley descended upon Las Vegas earlier this month to attend the PPAI Expo.  While we compile and organize a few top 10 lists of new promotional products we love, we wanted to share some photo highlights from their trip.

bright colors, office and kitchen swag

Bright colors, office & kitchen items

From top left:

  • Fun, new shimmer ink imprint on cloth bags.
  • Bright colored trucker hats
  • Reflective safety bands
  • Fluorescent desk accessories
  • Trivet or Growler coaster
  • Collapsible measuring cups
  • Pizza cutter and server
So many drinkware options

So many drinkware options

From top left:

  • Extra large fruit basket infuser
  • Stainless steel and matte black travel mug
  • Snacker – holds a snack on top of your drink
  • Colorful tumblers
  • A way to “spritz” yourself to cool off
  • Growler insulator / cooler
  • Juicer bottle
  • Mugs with flocked imprint
Technology related items

Technology related items

From top left:

  • Tech Tattoos – decals
  • LokSak Waterproof bag for your phone
  • Tablet stand and holder that rotates landscape to letter orietation
  • Full color phone holders
  • Bluetooth headphones
  • Device chargers
  • Elastik phone cases
  • Cell Mate phone wallet and stand
  • Cleaning kit
Team spirit ideas

Team spirit ideas, Pat Conley showing off #1 Hand

From top left:

  • Fun spirit socks
  • Chrome domes large signs
  • Techno Skinz Decals for laptops and other devices
  • Poms with imprinted handle
  • #1 Ultimate Hand

Which pictures and products stand out most? Here was our top new promo products post from 2014.  Stay tuned for the 2015 lists!

Easy to Love – New Promotional Products

Account Managers Paige and Elise recently attended a new product showcase, where they discovered some new and fun promotional items. Here’s what caught their eye:

Color Engraved Titanium Items

These are beautifully designed, durable promotional items. A laser printing process delivers brilliant, shimmering colors on either stock or custom shapes.  Personalization is also available, making this an ideal gift item. All products are USA Made.

Suggested Uses:

  • Handout at events
  • Recognize volunteers
color-titanium-gifts-sample-guitar-and-car

Sample Guitar and Car Titanium Promotional Items

Check out the wide range of items and options!

Color Titanium gifts design samples

More sample Color Titanium Items

Shimmering colors on Titanium Promo Item

Look at the cool, reflective imprint

Full Color Imprint Phone Stand

Although it has a restaurant theme imprint, the options are endless for this full color phone stand.  It is made of a rigid styrene material with a securely attached plastic kickstand that folds flat. Custom shapes are available, so you could really get creative with this item!

Suggested uses:

  •  Students or Alumni
    • Imprint an athletic schedule
    • Imprint a campus mascot or scene from campus
    • Fold down the kickstand to include in a mailing
  • High School Counselors / Referral Sources
    • Imprint important dates, contact information
full color imprint phone stand

Ideal for any desk or table top surface

Collegiate Mascot on Phone Stand

The Cal Mascot looks sharp on this phone stand sample.

Silly Band Type Bracelets

Silly Bands, or Squiggles are perfect for any event that includes children and families.  Six rubber bands come packaged in a poly-bag with a full color marketing card. Kids love collecting and trading these bands!

Choose from six themes or ask about creating your own custom shape.

  • Dinosaurs
  • Music
  • Sports
  • Sea Creatures
  • Transportation
  • Insects
  • Dental
  • Fruit
  • Animals

Suggested uses:

  • State Fair or expo booth promotional item
  • Family-friendly company picnic
  • Customer appreciation event
Silly Bands

Kids will love these silly band shapes.

Cold Weather Ideas

As summer turns to fall, we are all starting to bundle up more. This new Microboa Sherpa Blanket would be an appreciated gift for staying warm and cozy! It includes a carrying bag.  Decorate with your logo to promote your brand.

Suggested uses:

  • Employee Appreciation
  • Gift for speakers at a conference or event
Warm Microboa Sherpa Blanket

Customer will gladly cozy up with this Microboa Sherpa Blanket

From this same partner comes these custom imprinted sweatshirt blankets.  We have run these for collegiate clients, and they were very well received.  The packaging and presentation is especially nice, rolled and wrapped up with a label that includes an image of the blanket’s design.  This means you won’t have recipients immediately unrolling the blanket to see what’s imprinted.  Available in 28 different colors.

sweatshirt blanket rolled and labeled

Attractive presentation means it’s easy to handout or mail these sweatshirt blankets right away!

Custom Shaped Post-it Notes

Last but not least, custom shaped Post-it Notes grabbed Elise’s attention.  Who wouldn’t love a state shaped or mascot shaped note pad?  They are fun and useful promotional items.

fun custom shaped post it notes

Make your own custom shaped Post-it!

Which new items do you love most? Let us know what you think in the comments below, or give us a call for more information at 414-831-0184.

How to Drive and Track Website Traffic

In a recent blog post, we shared our latest case study, where Milwaukee School of Engineering used web keys to successfully promote and drive traffic to a new admissions website.  Web keys were the ideal solution for MSOE – a more affordable option than USB drives that seamlessly directs users to a pre-programmed URL when plugged into a USB port.  Although it COULD have been passed along to another prospective student, the web key is typically only used one-time.

In jockeying for prospective student’s attention, websites are still a top resource for high school juniors and seniors, according to the Noel-Levitz E-Expectations report (here summarized with the Top 7 Most Interesting Findings for #highered at collegewebeditor.com). 90% of students have accessed a college’s website within the past month, typically on a computer, which makes a USB / web launcher promotional item useful for driving traffic. How do you know the number of impressions attained from the web key?  Besides programming a unique landing page on the web key, tracking is rather limited.

Better Tracking for Web Visitors

With additional reporting and data collection features, the all new iCue ups the ante on the webkey, making it a more effective way to drive and track website traffic.

Here are a few highlights of the iCue web launcher:

  • Better Tracking – when an iCue is plugged into a computer, data will be sent to the administrator’s page.  This will provide data on the number of impressions or view rate as a result of iCue.
  • Optional one-time registration allows for collecting additional data about your target audience. From the admin panel, you can easily add and customize the desired questions. The collected data will show up in the administrator’s panel, giving information on which recipients used the product, making it very easy to schedule follow-up calls or emails with these contacts.
  •  Re-programmable: administrators can easily re-direct iCue to another website, so it can be used multiple times. Once registration was completed, a user will no longer need to input his or her information on subsequent plug-ins.
  • Included full color postcard – ideal for direct mail. Since iCue comes attached to the postcard, it can easily be handed out at events without getting lost.
Green Power paper iCue

Sample iCue with 5×7 full color postcard – promote an incentive on this card to help drive traffic to your school’s website. Ideal for direct mail or handing out at events.

Creative iCue Ideas

With new and improved features, iCue can provide effective tracking to help direct follow-up efforts and contribute to calculating return on investment (ROI). Here are a few additional ways to use iCue:

  1. Contest or Sweepstakes – give users an incentive to plug in the iCue again and again. Update content to keep your audience engaged for multiple-visits. Promote contest details and drawing dates on the included 5×7 postcard to encourage repeat visits. Incentives for students include: coupon to your university book store, waive or reduce the application fee, voucher for athletic events, or branded promotional items.
  2. Event Handout for high school counselors (or students) to direct them to a website or the cloud for the latest student guidebook. Imagine how “green” this would be, not to mention cost-effective with savings on the cost of paper and printing.

Additional iCue Options

In lieu of launching a website, iCue can direct users to cloud space. The cloud is hosted by a third-party and can be password protected if desired.  Once again, iCue is still less expensive than a USB drive, so this may be an affordable way to store student guide books, college handbooks, class descriptions, schedules, financial aid information etc.

The iCue can also be made in custom shapes to make a bold statement.  This would be perfect for your school’s initials or mascot.  Check out the Aflac duck shape.

iCue custom duck shape 2 iCue custom duck shape

If you’re interested in a trackable, engaging promotional item for directing your target audience to a specific website or documents in the cloud, iCue is THE ideal solution.

Want more ideas on ways to engage prospective students?  Visit our ways to increase engagement page as part of our admissions resources.