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2015 Magellan Product Showcase

The 8th Annual Magellan Product Showcase was our BEST event yet! We welcomed a record number of customers and industry partners to our lunchtime event at The Hamilton on Milwaukee’s east side. It was the perfect venue and day to celebrate being in business for ten years with our customers. Everyone enjoyed getting together and checking out new promotional items for their marketing efforts.

Magellan Promotions Staff with 10 year Anniversary Cake

Magellan Staff (Cathy, Elise, Michael, Rachel and Julia) celebrating 10 years at the Magellan Product Showcase.

Ten industry-leading suppliers displayed a wide variety of promotional products. From tech and drinkware, to pens and umbrellas, the event highlighted promotional items for any budget range.  Each attendee received several product samples, which may have included:

  • Kor Vida bottle
  • Charge it Up Power Bank
  • Webkey
  • Mood Magnet
  • Hustle Sports Bag
  • eGrips
  • Consuelo Pen
  • Revolution Umbrella
  • Rope Disc

For links to highlighted products, including the raffle items, please visit our Product Showcase Showroom.  If you have any questions on these products, please let us know.

highlighted promo products

Some of the highlighted products attendees received.

Favorite Products

Based on attendee feedback, several promotional products stood out as guest favorites:

  1. Camelbak water bottles
  2. Infuser water bottles
  3. Web keys
  4. Charging devices
  5. Extended Arm Umbrella

Can you find these products in the pictures below?

wide variety of promo products

So many cool promo products.

Top trends include matte finish on drinkware and pens, growler related items, pet products, technology items, and blender bottles.

Here are a few images taken during the event.

MPS-2015-views-of-guests-and-partners

MPS-2015-views-of-the-crowdMPS-view-of-Michael-speaking-and-guests

Thank you to all attendees and industry partners for making it a fun, memorable event! It is a pleasure to work with such wonderful people. We can’t wait to host another great Product Showcase next year!

 

Show-Stopping Promotional Marketing Ideas

A trade show is an opportunity to connect with an audience in a fun and exciting way. Handing out a promotional item is a way to make your company memorable both during AND after the show.

A show-stopping promotional item can:

  • Create enticing pre-show promotion by advertising your booth activities and swag
  • Help drive traffic to your booth at the show
  • Serve as a reminder of the experience with your company after the show ends
  • Promote word of mouth marketing, whenever anyone sees your swag
  • Increase brand recall and recognition to support your business

For these reasons and many more, a trade show is one of the top uses for promotional products. You’ll find some swag at EVERY booth.

This certainly was the case when Michael attended the Milwaukee BizTimes Expo last week.  In walking the show floor, Michael spotted our clients using the promotional items that we helped create.  Here are a few highlights in what he saw:

Promotional Marketing for UWM at BizTimes Expo

The Airplane Stress Toy promotes the UWM Masters in Management program through the School of Business. The literature includes the tagline, “Your future is about to take off.” This has been a very successful campaign!

Promotional Products at work at BizTimes Expo 2014

There were a wide range of products at every table, though pens remained a staple item throughout the show. MSOE also used tire pressure gauges; Innovative Signs used bottle openers and combination pen/highlighters. Mount Mary had a lot of interest in their branded coffee packets as something that is both unique and appreciated. We also love how striking their pennants turned out.

Cultivate Communications Brain Stress Toy

Here is a close-up of the bright orange brain stress toy that our client Cultivate Communications used. Since they are a creative marketing agency, the brain is a fun and engaging way to help tell their story.

Miss Southern Wisconsin and Michael

Miss Southern Wisconsin, Tyra McFarland, spotted Michael’s logo’ed polo shirt, and said, “Hey I work with you.” She was right (and another great reason to have company apparel)! Account Manager Paige Wagner worked with Tyra on creating frisbees to promote the UW-Milwaukee Student Startup Challenge.

UWM Student Startup Challenge Frisbee

Artwork for the UWM Student Startup Challenge Frisbee for our client, Tyra McFarland, also Miss Southern Wisconsin.

What are your favorite show-stopping promotional items? We’ve also heard about sending teasers pre-show to drive booth traffic, such as sending ½ of a pen and then handing out the other ½ at the booth. In addition, we like the idea of holding a drawing for a higher value promotional item, and having higher-value items for VIP’s (or hot prospects) who stop by your booth. There are so many ways to effectively integrate promotional items into your events!

For more event ideas, see our blog posts:

How to Guide: Integrating Promotional Products into College Events

Much More than Tchotchkes

For help discovering the right promotional idea for your events, please contact us.

 

2014 Magellan Product Showcase

We recently held our seventh annual Magellan Product Showcase on Tuesday, April 8th at The Hamilton, located on Milwaukee’s east side.  A wonderful group of our customers had a chance to interact with the Magellan Promotions team and six industry leading suppliers to learn about the latest trends and new promotional products for 2014.  We shared ideas to help support promotional marketing projects over a fun and relaxing lunch time event.

For more pictures, visit our photo album on Facebook.

From event counters, table throws, and small giveaways, to mason-jar inspired drinkware, tablet holders, and wireless speakers, we featured THOUSANDS of products at this event! Technology items: holders, chargers, USB drives, laptop sleeves and other electronics continue to generate a lot of interest, similar to last year.  Customers also enjoyed checking out options for tote bags, apparel, water bottles, mugs, pens, and natural products.

 

Each attendee received the following free samples:

  • Gemline Muse Convention Tote
  • The Player Cup
  • Ambassador Journal
  • Aqua Pearls Hot / Cold Pack
  • Stylus Pen
Goodie Bag - samples handed out at the 2014 Magellan Product Showcase

Goodie Bag – samples handed out at the 2014 Magellan Product Showcase

Most Popular Products 

The results are in! Our clients voted on their favorite products featured at the Showcase and the top five products were:

1. Bullet Vibration Speaker – Simply place mobile phone on the flat surface and listen as the sound from the internal speaker is amplified. Easy to use. No wireless settings or cables needed.

Best in Showcase Product - Bullet Vibration Speaker

Best in Showcase Product – Bullet Vibration Speaker

2. Aqua Pearls Hot / Cold Pack – Reusable pack is both microwave and freezer safe.  Available in six fun colors.

aqua pearls hot_cold_pearls

3. North End jacket / shirts – modern apparel available in men’s and women’s sizes

4. Isaac Mizrahi Tote / Gemline Tote Bags – trend conscious bags

5. Hat with integrated LED Lights – ideal for runners, the LED lights on the brim enhance visibility.

LED lights in hat brim, Isaac Mizrahi tote, North End Jacket

More Favorite Items: Hat with LED lights, Issac Mizrahi Tote Bag, North End Jacket

It was fun learning about what promotional products really stood out for attendees.  Please contact us if you have any questions about these items or if you are interested in receiving a sample.

Thank you to everyone who attended the 2014 Magellan Product Showcase! We look forward to seeing you at next year’s event!

2014 Top New Promotional Products for Colleges

At Magellan Collegiate Promotions, we strive to share the latest and best promotional marketing ideas with our clients.  To stay on top of what’s new and trending, Owner Michael Wolaver and Account Manager Paige Wagner attended the industry’s largest trade show, the PPAI Expo in Las Vegas.  Here are the top new promotional products for schools and colleges to incorporate into branding, marketing, and recruitment efforts.

Trend: Sustainability 

Product: T-shirt made of Recycled Material

EarthSpun Eco Friendly Tshirt

EarthSpun Apparel Eco Friendly Tshirt

 

This high-quality t-shirt is made from recycled plastic bottles blended with recycled cotton. Additional apparel items are available in this same eco-friendly material, including a zip-up sweatshirt and women’s t-shirt.

Uses: staff apparel, student contests

Trend: Drinkware and Accessories

Product: Knit Acrylic Bottle Insulator

knitted bottle insulator

Bottle sweater keeps drinks cold and hands warm!

The next generation of insulated beverage holders has been upgraded to a fun, knit sweater material.  We fondly refer to this as a “beer sweater.”

Perfect for showcasing your logo, it comes in four different yarn colors. Acrylic yarn will keep hands warm when holding onto a cool beverage.

Uses: Alumni, events, athletics

Product: H2Go Mason Bottle

Look around Pinterest or in any home goods section of a store, and you’ll see mason jars! Anything from vases, light fixtures, mugs, or wine glasses are inspired by the classic mason jar.

mason bottle close up

25 oz. Mason Jar Water Bottle

The Mason Bottle comes in many colors

So many fun colors for your school!

This mason bottle can be imprinted on the side or top of the cover with a logo. In addition to the many colors pictured above, it is also available in a stainless steel finish.  Choose from single wall (featured) or double wall insulation.

Uses: Staff, Alumni, Student Contests, Admitted Student Days

Trend: See More Clearly 

Product: Clear Drawstring Backpack

More schools and sporting events are requiring clear bags for security reasons. Specifically the NFL updated their Stadium Bag Policy in 2013 as a way to improve stadium access.  The PGA will be adopting a similar policy. This clear drawstring backpack is an ideal solution for new security measures.

Clear drawstring bag

Clear drawstring bag

Paige and Michael also saw clear totes and backpacks in this trending category.

Uses: Athlectic Events, Prospective Students

Product: Clear Glasses

Custom imprinted sunglasses have been a hit on college campuses for some time.  The latest iteration of this is the clear glasses.  Paige noticed her college age relative sporting a pair of clear glasses recently, so it is a real-live trend.

Clear lens glasses

Clear lens glasses are a new take on retro sunglasses

The glasses can be imprinted on the sides, as you can see on the purple pair pictured above. The glasses are UV blocking and have a cool, retro style that students will love.

Uses: event giveaway, campus tours

Trend: Good Looking Table Cover

Product: Full Color Spandex Table Throw

Traditional table covering can easily be folded, stuffed in a bag, and setup at the next event.  While ironing a table cover is not always possible, it’s common to see traditional throw or drape style covers look a little wrinkly.  Say good bye to wrinkles with this fitted, spandex material table throw.

Fitted Spandex Table Throw

Fitted Spandex Table Throw Features Full Color Wrap Imprint. Available in 4’, 6’, or 8’

The form-fitted design supplies an excellent canvas for a full color design on all sides. The back of the table covering can be open for easy access to materials stored under the table. It’s available in four, six, or eight feet lengths.

Uses: Campus events, college fairs, trade shows

Trend: Mail-friendly Items

Product: Custom Postcard Decal

Direct mail is alive and well! We often work on stickers, decals, or clings for our collegiate clients.

Custom Postcard Decal can be a cling or sticker

Custom Postcard Decal can be a cling or sticker

The custom postcard decal features a postcard on one side and decals on the other. Stickers are available in white or clear with an adhesive or static cling option. The featured size is 3-5.8″ x 6″ though other sizes are available.

Uses: Mailings through Admissions, Alumni Organization, Individual Schools (i.e. School of Business, College of Engineering)

Trend: Technology 

The segment of tech items in the promotional products industry is booming! Anything related to smartphones, power cords, chargers, speakers, and so on were prominently displayed across the show floor in Las Vegas.  Here are our five top tech picks for 2014:

Product: Microgrip Screen Cleaner

Similar to one of our most popular products, the DigiClean, the Microgrip Screen Cleaner also adheres to a phone and can be used again and again for screen cleaning. One new feature that differentiates it from the DigiClean is an outward facing sticky grip section to hold a phone in place.

Half grip, half screen cleaner for your phone

Half grip, half screen cleaner for your phone

Pictured above you can see that the design has two halves: 1/2 logo and 1/2 grip texture. It’s a new twist on a wildly popular phone screen cleaner!  A similar product that was recently introduced is the DigiGrip Screen Cleaner and Mobile Grip.

DigiGrips is another mobile phone grip and screen cleaner in one.

DigiGrips is another mobile phone grip and screen cleaner in one.  It comes pre-affixed to a postcard or marketing card for a larger messaging space and easy storage.

Uses: Events, campus tours, mailings

Product: Juice Box 2200

The Juice Box is a very trendy item that charges devices on the go. Such chargers are already available at retail.

 

Easily charge a tablet or phone from 0 – 100% battery power. Just plug in a device cable and charge away. Available in four colors.

 

Uses: Incentives, contests, scholarship recognition

Juice Box charges devices on the go

Juice Box charges devices on the go

 Product: Phone Wallet

This phone wallet has easily become one of Michael’s favorite new items.  He’s been using it for several months as his wallet on his iPhone.

Phone wallet keeps cards and ids snugly in place

Phone wallet keeps cards and ids snugly in place

It’s designed to work specifically with iPhones, but would easily adhere to other phones as well. Using a strong, 3M adhesive, the phone wallet is securely attached to the phone and snugly holds cards in place.  This could be used to replace a wallet or purse entirely, or simply lighten the amount of things carried in an existing wallet.

Uses: contests, mailing, event giveaway, campus tours

Product: Powerline Adapter Cable

No more carrying multiple cords with this 3 in 1 adapter power cord.  This useful item covers approximately 90% of all devices.

Useful 3 in 1 adapter power cord

Useful 3 in 1 adapter power cord

At one end is a standard USB connector that can be plugged into any AC or DC USB power adapter – or even your computer’s USB port providing 5 volts of recharging power. On the charging end of the cable you’ll find a nice large imprint area with three different connectors. Included: Apple 30pin connector (iPhone 3, 4, iPad 1,2, iPod), Apple Lightning connector (iPhone 5, iPad Mini, iPad 4), and the universal microUSB connector.

Uses: Alumni, speaker gift, School of Business, Computer Science, Engineering (etc.) promotional item

Product: Mini Bluetooth Speaker

MyMusic Mini Bluetooth Speaker

Enjoy the convenience of listening to music from your phone without any cords.

Paige and Michael liked this small Bluetooth speaker, as it has excellent sound quality, and it’s convenient to listen to music without cables through your phone.

Uses: Speaker gift, contest

That wraps up an overview of our favorite new products for 2014.   Last year we also highlighted Top 10 Collegiate Promotional Products, and many of those products continue to be popular even today.  Which items were your favorites?  Do you have other preferred promotional products? Let us know!

For any questions or samples of these products, please feel free to contact us.

 

 

Supporting Admissions with Promotional Marketing

As with anything in life, sometimes it just comes down to timing.

We sent a mailing to our professional contacts with a sample of a unique product: the web key. Though at first glance they don’t look too exciting, web keys are cool and useful for several reasons:

  1. Targeted: web keys drive traffic to a specific URL when plugged into a USB port
  2. Measurable: use web metrics to track results
  3. Cost: web keys are less expensive than USB drives

Dana Grennier at Milwaukee School of Engineering (MSOE) received our mailing and sample web key at just the right time. She was part of a team that was launching a new social network platform called Bridge, developed in partnership with 7Summits. The web key was the perfect promotional item to promote Bridge to prospective students.

Beyond traditional marketing tactics, MSOE staff handed out web keys at college fairs, high school visits, open house events, and other higher education meetings.  Read the full story on how promotional marketing supported MSOE admissions’ goals in our case study library.  

Web Key promoting Bridge

Front and back of the Web Key used to promote the new Bridge website: a platform for high school students to interact with admissions.