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2014 Magellan Product Showcase

We recently held our seventh annual Magellan Product Showcase on Tuesday, April 8th at The Hamilton, located on Milwaukee’s east side.  A wonderful group of our customers had a chance to interact with the Magellan Promotions team and six industry leading suppliers to learn about the latest trends and new promotional products for 2014.  We shared ideas to help support promotional marketing projects over a fun and relaxing lunch time event.

For more pictures, visit our photo album on Facebook.

From event counters, table throws, and small giveaways, to mason-jar inspired drinkware, tablet holders, and wireless speakers, we featured THOUSANDS of products at this event! Technology items: holders, chargers, USB drives, laptop sleeves and other electronics continue to generate a lot of interest, similar to last year.  Customers also enjoyed checking out options for tote bags, apparel, water bottles, mugs, pens, and natural products.

 

Each attendee received the following free samples:

  • Gemline Muse Convention Tote
  • The Player Cup
  • Ambassador Journal
  • Aqua Pearls Hot / Cold Pack
  • Stylus Pen
Goodie Bag - samples handed out at the 2014 Magellan Product Showcase

Goodie Bag – samples handed out at the 2014 Magellan Product Showcase

Most Popular Products 

The results are in! Our clients voted on their favorite products featured at the Showcase and the top five products were:

1. Bullet Vibration Speaker – Simply place mobile phone on the flat surface and listen as the sound from the internal speaker is amplified. Easy to use. No wireless settings or cables needed.

Best in Showcase Product - Bullet Vibration Speaker

Best in Showcase Product – Bullet Vibration Speaker

2. Aqua Pearls Hot / Cold Pack – Reusable pack is both microwave and freezer safe.  Available in six fun colors.

aqua pearls hot_cold_pearls

3. North End jacket / shirts – modern apparel available in men’s and women’s sizes

4. Isaac Mizrahi Tote / Gemline Tote Bags – trend conscious bags

5. Hat with integrated LED Lights – ideal for runners, the LED lights on the brim enhance visibility.

LED lights in hat brim, Isaac Mizrahi tote, North End Jacket

More Favorite Items: Hat with LED lights, Issac Mizrahi Tote Bag, North End Jacket

It was fun learning about what promotional products really stood out for attendees.  Please contact us if you have any questions about these items or if you are interested in receiving a sample.

Thank you to everyone who attended the 2014 Magellan Product Showcase! We look forward to seeing you at next year’s event!

Back to School Promotional Items – Inspired by REI

I recently received this Back to Campus Survival Guide from REI. While no one in my family is in the target demographic for incoming college freshmen, we are outdoor enthusiasts and supporters of our local Milwaukee REI store.  The marketer in me is attracted by eye-catching direct mail as well, so I eagerly paged through the flyer. Reading through the guide, I could relate to some of the phrases and lifestyle imagery of young, fit co-eds camping, riding bikes, and pulling pranks on campus.  They are certainly speaking to the unforgettable experience of college, targeting the Millenial generation with:

“Tip No. 1. You never know what’s going to happen. Be prepared for the unexpected.” “Tip No. 2. It’s about the memories you make as well as the classes you take.”

Creatively woven with these tips are product listings. On the online flyer, the pictures include tags that when clicked, reveal product details and pricing. It’s very user-friendly, and kind of fun! It even makes ME want to be one of those college students again – if only for a brief while! REI is clearly targeting their marketing to college students.  Given the success of their organization, we will imitate them with a similar promotional product listing that can be custom branded for your school. After all, imitation IS the highest form of flattery, right?! REI Back to School Inspired Promotional Products

“Tip No. 9. Studying outside beats slacking inside. Opt for camp chairs over desk chairs.”

stadium cushion

Stadium Cushion

 

Foldable Outdoor Mat

Foldable 43″ x 54″ Outdoor Mat

Folding Chair with Carrying Bag

Folding Chair with Carrying Bag

 

Malibu Sunglasses

Malibu Sunglasses

Our Tip. Don’t forget to stay hydrated with cool drinkware.

Color changing cup

16 oz. Color Changing Cup

Red Aluminum Water Bottle with College Mascot

Aluminum Water Bottle

The Aluminum Water Bottle is also featured in this Case Study

 “Tip No. 11 Phones end up in odd places Always have protection.

Waterproof media pouch

Waterproof media pouch 6-1/2″ x 4-3/8″

“Tip No. 13 Update your status from anywhere.”

Cord Keeper

Cord Keeper

 

Media Lounger for electronics

Media Lounger

Digi Clean

Digi Clean keeps mobile device screens clean

Digi Clean – our most popular tech product – is also featured in a Case Study.

What do you think of the REI Back to School Survival Guide?  What products on our list do you think students would like the most?  Let us know if you’re interested in learning more about any of these items, or if you need help brainstorming ideas for your promotional marketing needs.

 

Product Highlights: Cool Drinkware and Folding Golf Umbrella

As a follow up to Highlights of the 2013 Product Showcase post, we’ll be featuring a series of videos from the industry-leading suppliers who joined us at Dave & Buster’s for a great customer event. This will give you a chance to feel like you WERE there, as we share video and information about exciting new products.

Michael Wolaver’s Welcome to the 2013 Product Showcase

Paul Rizzo talks about three different product lines in his video:

  1. Pentel Energel pen
  2. Evo Drinkware – where you can brand the outer shell AND inside, or allow your customer to personalize the inside. Paul even talks about some cool imprint ideas using dry erase markers.
  3. Rainkist MVP Folding Golf Umbrella –

Another popular drinkware item at this year’s showcase were the infusers: a 20 oz acrylic double wall tumbler with fruit infuser. It includes a threaded lid and matching straw and can be used for either hot or cold beverages.  Wouldn’t this be perfect for a strawberry lemonade on a hot day?!

 

20 oz infuser tumbler

Stay tuned for more product highlights including: Bobble water bottle, neo retro trend messenger bag, multi-purpose car charger, iPad accessories, new performance shirts, Nike Golf polo shirts, coaster stones, and MORE!

5 Ways to be Green at Work

At Magellan Promotions, we strongly believe in being stewards of the environment.  The responsibility of caring for our planet can easily be transferred to our own office environment.

In honor of Earth Day, we wanted to share a few ways to be eco-friendly at work.

1. Monitor and buy energy efficient equipment – The electricity that powers our office is from 100% renewable energy!  We also use compact fluorescent lights.

2. Bring your own cup – Bringing your own cup, coffee mug, or water bottle with you daily can have a BIG environmental impact when you consider how many paper, plastic, and Styrofoam cups or bottles are tossed every day! Billions of drink containers are disposed annually MINUS THIS ONE! Be part of the solution.We designed this logo to help promote bringing your own beverage container.  Many of our clients have placed their brand on one side of the mug and our custom-designed minus one logo on the opposite side. This is powerful promotion – especially when you consider how frequently you use your favorite mug.

Two environmentally friendly drinkware products that we love are the Eco-Pint glass – made from bamboo fiber and the Coffee Cup Insulator for days when you somehow forget your travel mug! At a recent trip to the coffee shop, I was even asked if I needed a java jacket. I did at the time, though it would be very convenient to simply leave your own coffee cup insulator in your car or work bag.

3. Think before printing and RECYCLE!  – I have often seen “Think before you print this page” in email signatures, and it really does make me pause to consider if I really need a hard copy.  In many cases, the answer is NO.  You can also use printed paper that is no longer needed as scrap paper.  When its use is completely exhausted, be sure to dispose of it in the proper recycling containers.

4. Reduce your carbon footprint – consider carpooling, using public transportation, riding a bike or walking to work.  Our office is conveniently located to give our employees several “green” commuting options.

5. Buy Eco-friendly – MANY products available are now produced using environmentally friendly processes.  This trend has also reached the promotional products industry with more and more products being made with eco-friendly materials including recycled, biodegradable, bamboo or organic material.  Check out almost 200 eco-friendly products including eco-friendly pens on our online catalog.  Buying eco-friendly promotional products can help align your marketing efforts with your brand and corporate identity.  With customers becoming more eco-conscious, this may be a trend to consider following for your upcoming efforts.

How often do you bring your own beverage container?  How are you being green at work or home on Earth Day this year?