Promotional products are frequently used as ways to say thank you to very important people. They are used to recognize an employee achievement, participation in an event, or simply thank staff, volunteers, or even customers for their loyalty and support. We’ve created many promotional items over the years to serve as an appreciated “thank you” that has more staying power than a simple note. If you’re looking for unique ideas for your own organization, check out these case studies to learn how these companies thanked tennis tournament participants, employees, alumni and donors.
Higher Ed: A Useful Gift that Says Thank You
Thanking important donors and alumni by providing a small gift is commonplace for alumni and development offices. The Alumni Relations Director and Development Officer from the School of Dentistry at the University of Minnesota was on the search for a unique and useful donor recognition gift. Her requirements were:
– Convenient to use at Events
– Easy to mail as a thank you
– Useful, and unique item
The Smartspot SmartPhone stand was the ideal promotional item for their needs. Learn more about the product and its uses on the case study page.
Tennis Club: Unique Promotional Items for Athletic Events
Western Racquet Club wanted to find something unique and different that tournament participants would enjoy, while staying within their budget. This unique Tervis style tumbler fit the bill.
To read more about this project, including product details, click through to the case study page.
Hospital / Medical College: A Fun, New Employee Appreciation Gift
Each year the Medical College of Wisconsin Center for Patient Care and Outcomes Research hosts a year-end luncheon meeting for its faculty and staff. To demonstrate appreciation, each individual receives a gift. Our client was looking for something that was good quality, affordable, and something that would have a wide appeal to all of their faculty and staff.
Michael and the account manager discovered the Pieladium Bluetooth Speaker, a fun, technology related item, which is a very popular and fast growing category of promotional items. Read more about product features, the easy buying process, and how recipients liked their gift in the case study.
Want MORE Ideas?
Each company needs to say thank you with a targeted, relevant promotional item, so contact us for additional recognition ideas.
You can also browse our Idea Gallery for a few other suggestions.
It’s a key component of any and every marketing plan to make your school more memorable. A common message woven through print, online, social media, TV radio, direct mail and promotional items can effectively increase exposure and the likelihood of recall.
Lately there’s been a lot of social media integration with promotional products. Here are a few examples:
- T-shirts with Twitter handles and social media accounts
- Contests: Using promotional items as a prize on Facebook contests, or using Instagram Direct Message, as described by the blog Social Media for Colleges.
- Custom frame: a larger, custom promotional item that begs to be photographed. Such a picture-worthy, cool promotional item deserves more attention.
This custom frame with the hashtag #FutureBadgers was created for the University of Wisconsin – Madison, Admissions Office. It was used to integrate social media into campus tours, allowing prospective students show their excitement and actively endorse UW Madison to their own social networks.
Learn more about the marketing goals, product details, application and results of the custom #FutureBadgers frame by visiting our case study library.
How has your school integrated promotional items into social media or other elements of the marketing mix?
As with anything in life, sometimes it just comes down to timing.
- Targeted: web keys drive traffic to a specific URL when plugged into a USB port
- Measurable: use web metrics to track results
- Cost: web keys are less expensive than USB drives
Dana Grennier at Milwaukee School of Engineering (MSOE) received our mailing and sample web key at just the right time. She was part of a team that was launching a new social network platform called Bridge, developed in partnership with 7Summits. The web key was the perfect promotional item to promote Bridge to prospective students.
Beyond traditional marketing tactics, MSOE staff handed out web keys at college fairs, high school visits, open house events, and other higher education meetings. Read the full story on how promotional marketing supported MSOE admissions’ goals in our case study library.