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Stand Out as Students Step Forward

High school graduation is an exciting time. This milestone in life is filled with recognition, celebrations, and photos with friends and family. And in addition to celebrating the past four years, there is usually a lot of discussion about the years that lie ahead, as many of these students will begin an exciting new phase in their lives, college.

But a lot can happen during this three-month transition and some students never show up to the college they planned on attending. While there are many reasons for this summer “melt”, the fact is that the excitement and enthusiasm can wane from June to September.

The Challenge: Maintaining Excitement with Deposited Students

In order to sustain the excitement of starting this new chapter, colleges are finding ways to become part of the high school graduation experience. In addition to making incoming students feel welcomed, giving promotional products to graduating seniors provides a mechanism to express both confidence and pride in their college selection. It also helps integrate the college into the high school graduation celebration in a memorable, fun and highly visible experience.

“This initiative helped reinforce students’ decisions to attend NDSU and provide energy and visibility for NDSU.”

Meredith Sherlin, North Dakota State University

Providing collegiate products to integrate into the high school graduations also helps colleges increase their brand exposure through social media activity. The social media aspect is what caught the attention of Gus DiStefano, Executive Director of Admissions at University of the Sciences, and was one of the reasons they used the welcome packs for their incoming 2018 class, and plan to use them moving forward.

To promote social media activity, students were encouraged to decorate their caps and post hashtagged photos, allowing them to extend their celebration and pride to family and friends.

In addition to online activity, the products proved to be great conversation starters for high school seniors and their peers. As they think about their future, high school students face a wide range of education and career choices, and peer influence plays a big part in their decision making. A single student choosing to attend a particular college can influence how others view it. By letting your incoming students showcase their school of choice, they build awareness and sentiment for your brand.

Smart Design for a Smart Generation

One popular product that colleges send to students is the Tassel Topper. The Tassel Topper attaches to the mortar board with velcro on three corners. The adhesive used is safe and will not mar the cap. This design allows the tassel to be moved from right to left during the graduation ceremony.

Even though some high schools don’t allow students to decorate their caps for graduation ceremonies, the Tassel Topper remains a viable option. The Tassel Topper can be attached for family photos prior to graduation, easily removed for the formal ceremony, and reattached or displayed afterward.

Looking Good While Looking Forward

The Tassel Topper is a cost-effective way to differentiate your college with your incoming students and build excitement, reduce summer melt, and increase social media and peer awareness with high school students and their families.

“We wanted to send a gift to committed students, but not one that everyone else was doing. Working with Magellan (Promotions) was an easy process and the quality of product was high. We are very happy with it and will do this again.”

Rory Dew, University of the Incarnate Word

Magellan Promotions provides a number of different options and mailing solutions to send to students. If you’re ready to find ways to connect with incoming students during their high school graduation, let us know.

Back to School Promotional Items – Inspired by REI

I recently received this Back to Campus Survival Guide from REI. While no one in my family is in the target demographic for incoming college freshmen, we are outdoor enthusiasts and supporters of our local Milwaukee REI store.  The marketer in me is attracted by eye-catching direct mail as well, so I eagerly paged through the flyer. Reading through the guide, I could relate to some of the phrases and lifestyle imagery of young, fit co-eds camping, riding bikes, and pulling pranks on campus.  They are certainly speaking to the unforgettable experience of college, targeting the Millenial generation with:

“Tip No. 1. You never know what’s going to happen. Be prepared for the unexpected.” “Tip No. 2. It’s about the memories you make as well as the classes you take.”

Creatively woven with these tips are product listings. On the online flyer, the pictures include tags that when clicked, reveal product details and pricing. It’s very user-friendly, and kind of fun! It even makes ME want to be one of those college students again – if only for a brief while! REI is clearly targeting their marketing to college students.  Given the success of their organization, we will imitate them with a similar promotional product listing that can be custom branded for your school. After all, imitation IS the highest form of flattery, right?! REI Back to School Inspired Promotional Products

“Tip No. 9. Studying outside beats slacking inside. Opt for camp chairs over desk chairs.”

stadium cushion

Stadium Cushion

 

Foldable Outdoor Mat

Foldable 43″ x 54″ Outdoor Mat

Folding Chair with Carrying Bag

Folding Chair with Carrying Bag

 

Malibu Sunglasses

Malibu Sunglasses

Our Tip. Don’t forget to stay hydrated with cool drinkware.

Color changing cup

16 oz. Color Changing Cup

Red Aluminum Water Bottle with College Mascot

Aluminum Water Bottle

The Aluminum Water Bottle is also featured in this Case Study

 “Tip No. 11 Phones end up in odd places Always have protection.

Waterproof media pouch

Waterproof media pouch 6-1/2″ x 4-3/8″

“Tip No. 13 Update your status from anywhere.”

Cord Keeper

Cord Keeper

 

Media Lounger for electronics

Media Lounger

Digi Clean

Digi Clean keeps mobile device screens clean

Digi Clean – our most popular tech product – is also featured in a Case Study.

What do you think of the REI Back to School Survival Guide?  What products on our list do you think students would like the most?  Let us know if you’re interested in learning more about any of these items, or if you need help brainstorming ideas for your promotional marketing needs.