High school graduation is an exciting time. This milestone in life is filled with recognition, celebrations, and photos with friends and family. And in addition to celebrating the past four years, there is usually a lot of discussion about the years that lie ahead, as many of these students will begin an exciting new phase in their lives, college.
But a lot can happen during this three-month transition and some students never show up to the college they planned on attending. While there are many reasons for this summer “melt”, the fact is that the excitement and enthusiasm can wane from June to September.
The Challenge: Maintaining Excitement with Deposited Students
In order to sustain the excitement of starting this new chapter, colleges are finding ways to become part of the high school graduation experience. In addition to making incoming students feel welcomed, giving promotional products to graduating seniors provides a mechanism to express both confidence and pride in their college selection. It also helps integrate the college into the high school graduation celebration in a memorable, fun and highly visible experience.
“This initiative helped reinforce students’ decisions to attend NDSU and provide energy and visibility for NDSU.”Meredith Sherlin, North Dakota State University
Providing collegiate products to integrate into the high school graduations also helps colleges increase their brand exposure through social media activity. The social media aspect is what caught the attention of Gus DiStefano, Executive Director of Admissions at University of the Sciences, and was one of the reasons they used the welcome packs for their incoming 2018 class, and plan to use them moving forward.
To promote social media activity, students were encouraged to decorate their caps and post hashtagged photos, allowing them to extend their celebration and pride to family and friends.
In addition to online activity, the products proved to be great conversation starters for high school seniors and their peers. As they think about their future, high school students face a wide range of education and career choices, and peer influence plays a big part in their decision making. A single student choosing to attend a particular college can influence how others view it. By letting your incoming students showcase their school of choice, they build awareness and sentiment for your brand.
Smart Design for a Smart Generation
One popular product that colleges send to students is the Tassel Topper. The Tassel Topper attaches to the mortar board with velcro on three corners. The adhesive used is safe and will not mar the cap. This design allows the tassel to be moved from right to left during the graduation ceremony.
Even though some high schools don’t allow students to decorate their caps for graduation ceremonies, the Tassel Topper remains a viable option. The Tassel Topper can be attached for family photos prior to graduation, easily removed for the formal ceremony, and reattached or displayed afterward.
Looking Good While Looking Forward
The Tassel Topper is a cost-effective way to differentiate your college with your incoming students and build excitement, reduce summer melt, and increase social media and peer awareness with high school students and their families.
“We wanted to send a gift to committed students, but not one that everyone else was doing. Working with Magellan (Promotions) was an easy process and the quality of product was high. We are very happy with it and will do this again.”Rory Dew, University of the Incarnate Word
Magellan Promotions provides a number of different options and mailing solutions to send to students. If you’re ready to find ways to connect with incoming students during their high school graduation, let us know.