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Stand Out as Students Step Forward

High school graduation is an exciting time. This milestone in life is filled with recognition, celebrations, and photos with friends and family. And in addition to celebrating the past four years, there is usually a lot of discussion about the years that lie ahead, as many of these students will begin an exciting new phase in their lives, college.

But a lot can happen during this three-month transition and some students never show up to the college they planned on attending. While there are many reasons for this summer “melt”, the fact is that the excitement and enthusiasm can wane from June to September.

The Challenge: Maintaining Excitement with Deposited Students

In order to sustain the excitement of starting this new chapter, colleges are finding ways to become part of the high school graduation experience. In addition to making incoming students feel welcomed, giving promotional products to graduating seniors provides a mechanism to express both confidence and pride in their college selection. It also helps integrate the college into the high school graduation celebration in a memorable, fun and highly visible experience.

“This initiative helped reinforce students’ decisions to attend NDSU and provide energy and visibility for NDSU.”

Meredith Sherlin, North Dakota State University

Providing collegiate products to integrate into the high school graduations also helps colleges increase their brand exposure through social media activity. The social media aspect is what caught the attention of Gus DiStefano, Executive Director of Admissions at University of the Sciences, and was one of the reasons they used the welcome packs for their incoming 2018 class, and plan to use them moving forward.

To promote social media activity, students were encouraged to decorate their caps and post hashtagged photos, allowing them to extend their celebration and pride to family and friends.

In addition to online activity, the products proved to be great conversation starters for high school seniors and their peers. As they think about their future, high school students face a wide range of education and career choices, and peer influence plays a big part in their decision making. A single student choosing to attend a particular college can influence how others view it. By letting your incoming students showcase their school of choice, they build awareness and sentiment for your brand.

Smart Design for a Smart Generation

One popular product that colleges send to students is the Tassel Topper. The Tassel Topper attaches to the mortar board with velcro on three corners. The adhesive used is safe and will not mar the cap. This design allows the tassel to be moved from right to left during the graduation ceremony.

Even though some high schools don’t allow students to decorate their caps for graduation ceremonies, the Tassel Topper remains a viable option. The Tassel Topper can be attached for family photos prior to graduation, easily removed for the formal ceremony, and reattached or displayed afterward.

Looking Good While Looking Forward

The Tassel Topper is a cost-effective way to differentiate your college with your incoming students and build excitement, reduce summer melt, and increase social media and peer awareness with high school students and their families.

“We wanted to send a gift to committed students, but not one that everyone else was doing. Working with Magellan (Promotions) was an easy process and the quality of product was high. We are very happy with it and will do this again.”

Rory Dew, University of the Incarnate Word

Magellan Promotions provides a number of different options and mailing solutions to send to students. If you’re ready to find ways to connect with incoming students during their high school graduation, let us know.

The Keyboard Sticker

Keyboard Sticker Blog Post I bet many (if not all) of your incoming freshmen applied to your school through your website – most likely sitting at a computer. During the next four years of their lives, your students will spend countless hours on their computers – writing and researching papers, completing homework assignments and more. And that’s just the incoming class of 2020. Think about all the ways that your constituents use their computers – students writing papers, alumni making donations and faculty advising their students, just to name a few. Since computers and technology are such an integral part of life today for your current and prospective students, alumni, faculty and more, what better way to keep your brand right in front of them than by using their own computers as a promotional item?
UW Keyboard Sticker

University of Wisconsin’s Keyboard Sticker

Our exclusively designed keyboard sticker is an inexpensive, engaging and unique way to do just that. You can customize any computer key with a ½” sticker, quickly making a keyboard the hard-to-miss advertisement for your institution. These keyboard stickers have been a hit with many of our clients and they are the perfect way for you to reach out to current and perspective students, donors, alumni and more. Many schools have used the same template, but do you want to switch it up? We can do that! Add more keys, make a bigger card, or even turn the keyboard sticker into a postcard. If you can design it, we can do it. Email your Account Manager to discuss how the keyboard sticker could be the next great addition to your marketing platform.
"We love the keyboard stickers and they remain one of the most popular giveaway items in our office!"
UGA athletics logo
University of Georgia Development and Alumni Relations

2015 Top Admissions Promotional Items

One thing that is true of the promotional products industry is there are literally THOUSANDS of products! It’s easy to search and search for the perfect idea with so many choices, which can get a bit overwhelming.

That’s where we come in.  We sort through the latest ideas for 2015 and organize them into categories to make it easier for you to find what applies to your school and organization.  We did just this with our notes and pictures from the PPAI Expo to highlight several trends and top promotional ideas for admissions departments.

New Ideas for Admissions

2015 promo ideas for admissions departments

New products for college admissions.

Starting at the top left, we’ll discuss how each promotional idea relates to admissions marketing.

  1. Custom Imprinted Box – 3D direct mail really makes a statement.  We’ve seen some creative admissions acceptance mailings, and we think a custom imprinted box would be a fun way to say, “You’re IN!”  For a smaller sized mailing, we especially like the Greeting Cube, which can be imprinted on both the inside and outside of the box. A higher value mailing could also be used to target specific student populations at various stages of the enrollment funnel.  According to the Direct Marketing Association, 3D mailings receive a 250% better response rate than standard mail, so it’s a great way to keep prospective students engaged with your school. For more direct mail ideas, see our Direct Mail Showroom.
  2. Mini Polaroid Camera – as we talked about in Help Students Picture Their Future at your School, a Polaroid camera would be a fun way to instantly provide a picture to a prospective student visiting campus.
  3. Tech Tattoos – These ultra removable decals are an inexpensive, safe and easy way to personalize electronic gadgets. The stickers are designed for laptops, tablets, e-readers, cell phones, music players, game consoles, and more. People love to show school spirit on their devices, making these tech tattoos ideal for prospective students (either in a direct mail piece with information or an event handout).  We also would recommend custom sticker sheets, such as the ones Wartburg College created with us.

    design your own sticker sheet

    A custom sticker sheet is another direct-mail friendly and new product for prospective students

  4. Luggage Tag – These high quality, embroidered luggage tags are a favorite idea for admitted students. It could easily be used in a get ready to “pack your bags” and come to our school themed event or mailing.
  5. Custom Pen Holder – Do you have a landmark on campus that would make a fun, custom pen holder?  This is a unique idea for high school couselors. There are so many options – check out the catalog here. Desk items are a gold standard among promotional products, meaning your brand gains more exposure when its displayed on a desk.
  6. DigiClean Mailer – We’ve written about the DigiClean many times (NACAC Top Products, DigiClean Testimonials, as one of our most popular tech screen cleaning promotional items.  DigiClean products come affixed to a direct mail card, so additional school information can be promoted on a larger space than the DigiClean itself. DigiClean and DigiGrip are items that literally “stick around” and resonate with tech-savvy prospective students. Click here for a link to the DigiClean Showroom.

Which items are you most interested in for your school or college? Let us know if you’ve seen any unique promotional products that colleges are using in the comments below.

Looking for more product ideas? See our Top New Promotional Products for Colleges blog post.