Web Keys Case Study

Promoting UWM Peck School of the Arts

The UWM Peck School of the Arts put together a promotional video for prospective students. They wanted to use this video to help get students interested in the school during an open house. They originally planned on having the video pre-loaded on the flash drives. However when the flash drives were out of their price range, we suggested going with web keys as an alternative.

uwm-peck-school-of-the-arts-web-keyWeb keys plug into a USB port and launch a pre-designated URL. So the school uploaded the video to a specific URL and when the students plugged in the flash drive, they were able to watch the video. By using the web keys the school had three benefits:

  1. Ability to monitor how many times the video was launched
  2. Since the video was on their website, the students were able to click-thru and visit additional pages
  3. Cost savings since web keys were less expensive than flash drives

At the open house, the web keys were a hit, and the school saw a sharp increase in the number of people watching their promotional video.