Magellan Research

How Enrolled Students Value and Use Promotional Items

Colleges across the United States partner with Magellan Promotions because we are thought leaders who provide promotional product solutions that address specific marketing needs in higher education. To ensure we continue providing relevant solutions, we partnered with Advantage Research to study how enrolled students reacted to the promotional products they received during the recruitment process.

Findings from this first-of-its-kind proprietary research reveal the influence of product marketing on:

• How promotional products influenced on their decision about which school to attend
• The emotions students felt when they received promotional items from colleges in which they were interested
• Where most students shared the items to extend your college’s visibility

Find out how investing in promotional products provides continual exposure for your college.

 


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