Iowa State University Admissions wanted to expand the university’s brand awareness on social media and also engage admitted students.
Seeking a fun and unique way to display their decision to attend, the rollabana provided a way to share celebratory messaging while including the campaign hashtag. The banner opens up to display messaging, and also retracts into the holder, making it easy to mail. Printing on both sides, students had the option to choose which way they wanted to showcase their Cyclone pride while announcing to their followers that they chose Iowa State University.
As a result of using the rollabana to communicate and engage, these signs generated hundreds of likes on social media from posts by incoming students and their parents.