Sticker Information

Stickers Help Your Brand Stick Out

Stickers are showing up just about everywhere these days. Their popularity makes them advertising gold. But their cost per impression makes them extremely light on the budget!

Why stickers?

They instantly turn almost any object into a small billboard. From mobile devices to laptops to water bottles to car windows, they are an increasingly a popular way to make a bold, personalized statement. People love to decorate their stuff. No wonder they are the go-to style enhancement… they’re inexpensive, fun and incredibly easy to use.

For organizations looking to capture sustained audience engagement, promotional stickers deliver long-lasting performance. Their owners become brand familiar from repeat exposure. Users also turn into brand ambassadors as others see them flashing their stickers around campus, the office, at meetings or at play.

Why choose Magellan Promotions for stickers?

At Magellan Promotions, stickers are budget friendly, but they’re so much more in terms of value.

Because our customers look to us to give them a branding edge, we find new ways to bring it. Our stickers are fully customizable, offering any die cut shape you can imagine on full-color adhesive sheets – giving customers the freedom to explore limitless design options.

For those who want to hand off the design control, our creative team can work with your suggestions to produce an original, custom solution. Color matching, unique shapes and assorted sizes allow us to meet your specific branding requirements.

An important distinction is that we use ultra-removable adhesive on our promotional stickers to protect the surfaces they’re applied to. They won’t leave sticky residue behind, making them a crowd favorite for temporary or long-term personalization.

Three popular options

Custom keyboard stickers – These are small stickers that cover specific keys on a computer keyboard. For example, for a University of Minnesota promotion, the college’s stylized “M” covered the “M” key. Larger keys like the shift, return or spacebar can include entire logos, mascots or phrases. Many people spend a third of their day sitting in front of a keyboard. So they’ll see the it multiple times daily. They stand out because the keyboard is such a unique place for decoration and is usually a dull gray or black. The keyboard sticker goes beyond the person you’re giving it to. Because it is so visible and fun, users will be asked “hey, where’d you get that cool sticker on your keyboard?”

Sticker sheets – As well-liked as keyboard options are, our sheet options are by far our most popular option. For just a small increase in price, sheets can include keyboard stickers PLUS more. The sticker sheet is fully customized for each design. The number of stickers, the die-cut shapes and each size are all variable.  There are three popular sheet sizes but custom sheet sizes are available as well.  Sticker sheets pack a ton of marketing heft in something that’s a breeze to distribute and share. They’re flat and lightweight, which makes them perfect to mail or include with handouts.

Promotional postcard stickers – Meet the interactive direct mailer. When a recipient pulls the postcard out from the rest of their mail, it becomes something they can engage with right away. That’s because removable stickers are built right into the card. It can hold one or a combination of different stickers. It’s all up to you!

Magellan Promotions can even take care of mailing and fulfillment if needed.

Want to see your logo and brand message traveling through crowded sporting events, restaurants, airports, offices, dorms and more?

Let’s peel back all the great ways you can partner with Magellan Promotions to leverage stickers in your daily marketing efforts. Contact us today!

Sticker FAQ’s

Creating a Knock Out Sticker Design

Let the fun begin. Designing your custom stickers can be a fun process, whether you’re designing a sticker sheet, keyboard sticker, or one of our many other options. Most of our stickers are fully customizable, so you can take your design in a lot of different directions. Here are a few things that you should keep in mind:

Designing Your Stickers

With a custom die, the sky’s the limit. Our custom die technique gives you the ability create as many custom sized and shaped stickers on the sheet as you desire.  This way the stickers really feature your logos and are more likely to appeal to your audiences.

Why get a custom die? It makes your stickers one of a kind! You can die cut specific shapes and add as many stickers as you want. This means no custom die sticker projects are ever alike. The more creative and thoughtful you are about your die, the more unique and memorable your stickers will be.

Can I reuse my custom die? Absolutely! Once you’ve bought your die, it’s yours. You can reuse the die on subsequent repeat orders. If you want to change the artwork you can do that too – just don’t change the sticker size or placement. That would mean you’d need a new die.

Inspiration is everywhere. When you create your design, think about additional elements that can be turned into a sticker. Are you using a picture of your mascot as your background? Turn it into a sticker. Want to highlight an iconic building on campus? Turn it into a sticker.

Make Sure It’s Clear That It’s A Sticker

Design with the peel in mind. Make sure that it’s clear where your stickers are on the sheet. This is especially important if you’ve chosen a light background color, in which case the die lines might not be as obvious as on a darker color. You want to make finding and peeling the sticker as easy as possible for the user, after all. So, here are a few tips:

  • Have simple text that points out your stickers, such as “Peel here! “or “I’m a Sticker!”
  • Include a mention of the stickers in your copy
  • Use an image of a keyboard to indicate that a keyboard sticker is included.

Picking the Background Color

Consider using a strong background color. A white or very light color may cause your stickers to get mistaken for your printed piece of paper. If you really want your stickers to stand out, consider making each sticker a color that contrasts with the background.

Think About Your Copy

The power of words. Every sticker has a story. Engaging copy is critical for a postcard sticker, but good content can be just as powerful on a sticker sheet or keyboard sticker. In fact, incorporating brand messaging and targeted content into a promotional product, such as stickers, can make for a more impactful giveaway.

Hashtags: Make sure to include a hashtag in your design so your end users can tag pictures of your stickers on social media. Even better? Turn your hashtag into a sticker itself! When you’re picking your hashtag, make sure to do a little research in advance. The more tailored and unique your hashtag, the less chance you’ll get unrelated posts using the same hashtag.

Make It Fun! You can also include inside jokes and references that your end users would understand. The more fun and relevant your stickers and design are, the more likely your stickers are to get put in prominent places.

Printing on Other Side: Want to add text to the back of your sticker sheet? Whether you’re doing a sticker postcard or a sticker sheet, we can do that in either black or full color! Just ask your Account Manager for details.

Extra Tips for Keyboard Stickers

Know your options. The most popular version of our keyboard sticker includes a sticker in the upper right-hand corner, with an image of a keyboard with the sticker across the bottom. But that’s just one way to do it. Here are a few more ideas:

Rotate the die! As long as the sticker doesn’t move, you can rotate your artwork to fit our die. That means your keyboard sticker can be in any corner of the 3″ x 3″ card. If you want a different placement, we can do that, too. This may require a custom die, but that will allow you to add more than one sticker, as well.

Background Images: Many designs use a keyboard as the background of their keyboard sticker. You can also use an image or creative graphic. With the full color background, you have full creative control over the design.

Extra Tips for Postcard Stickers

Your Two-Sided Design: Now that the front of the postcard is how you want it, what about the back? This is where you can really shine with some fresh design and copy. With a full-color front and back at no additional charge, use the space on the back of the card for more than copy. Add some flair with images and graphics!

Lamination: Lamination is key if you’re planning to mail your postcard stickers. The lamination makes the material more durable, and protects against the mailing machines that process the postcards. Without lamination, you risk your postcard stickers being severely damaged when processed by USPS.

Now the Technical Stuff

Once you have the design you want, here are some basics that you need to know.

  • All designs need to include a 1/4″ bleed on each side of your design.
  • Include your die lines when you submit your files to us. Stickers should have a 1/8” bleed around all die lines.
  • All text, stickers and critical images should be within a safe line, 1/4″ from the cut line.
  • Make sure to leave enough room in between your stickers so the bleed lines don’t run into each other.
  • Call out any specific PMS colors that you need us to adhere too. Our stickers are printed in full color, but we do our best to match PMS colors when printing.

Production Time: Production time on our stickers generally varies from five to ten business days, based on the type of sticker. Keep in mind, production doesn’t begin until we have final proof approval, and shipping times can be one to five business days. This means that your sticker project will take about ten to fifteen business days to arrive once you’ve given your final proof approval.

Sticker Case Studies

American Association of German Teachers

The American Association of Teachers of German know the power of the Enter Key Keyboard Sticker. That’s why they ordered 45,000 of them for teachers to distribute as part of an on-going promotional campaign. The stickers featured the phrase “Wunderbar Together – Germany and the U.S.”, creating a visible reminder of the campaign that celebrated the Federal Republic of Germany’s Deutschlandjahr USA/Year of German-American Friendship.

“The stickers, along with posters, promotional postcards and Gummibären were shipped to German educators across the US. Here some feedback we received:

  • Awesome box! I especially LOVE the keyboard stickers! Sehr clever!
  • I had the students stick the enter-key sticker on all our world language Chromebooks (which we share throughout the entire WL department!) because it was such a neat idea!
  • The keyboard stickers are cute!”

– Keith Cothrun, Executive Director, American Association of German Teachers


Alumni Association, University of Georgia

Alumni office gives out keyboard stickers out at events and include them in mailers.

“We love the keyboard stickers and they remain one of the most popular giveaway items in our office!”

– Shea Landers, Business Manager, the University of Georgia


Alumni Association, University of Minnesota – Twin Cities

Check out these proud Gophers! The University of Minnesota Alumni Association gave keyboard stickers to employees at Target in an effort to both build school pride and to strengthen the relationship with the company. Jon Ruzek, the Vice President of Engagement at the University of Minnesota Alumni Association, a post featuring proud alumni was one of his most viewed posts on LinkedIn. Thus not only do alumni love these stickers, they resonate really well when it is shared on social media.


Admissions, George Washington University

George Washington University put a full size custom created die cut sticker sheet in their admitted student packs for the first time in 2018.  They did an outstanding job of using the space, incorporating school colors and unique logos and landmarks on campus, giving admitted students a wide range of options to decorate their tech, water bottles and more with. They knew the design and stickers were going over really well when early admitted students, who did not receive the stickers in their admit packs because the design was not finalized yet, started contacting the office about how they could get the stickers.  They were seeing them posted on social media and wanted some for themselves.

Sticker Design Examples

Sticker Social Media Examples