The Keyboard Sticker

Keyboard Sticker Blog Post

I bet many (if not all) of your incoming freshmen applied to your school through your website – most likely sitting at a computer. During the next four years of their lives, your students will spend countless hours on their computers – writing and researching papers, completing homework assignments and more. And that’s just the incoming class of 2020. Think about all the ways that your constituents use their computers – students writing papers, alumni making donations and faculty advising their students, just to name a few.

Since computers and technology are such an integral part of life today for your current and prospective students, alumni, faculty and more, what better way to keep your brand right in front of them than by using their own computers as a promotional item?

UW Keyboard Sticker

University of Wisconsin’s Keyboard Sticker

Our exclusively designed keyboard sticker is an inexpensive, engaging and unique way to do just that. You can customize any computer key with a ½” sticker, quickly making a keyboard the hard-to-miss advertisement for your institution.

These keyboard stickers have been a hit with many of our clients and they are the perfect way for you to reach out to current and perspective students, donors, alumni and more.

Many schools have used the same template, but do you want to switch it up? We can do that! Add more keys, make a bigger card, or even turn the keyboard sticker into a postcard. If you can design it, we can do it.

Email your Account Manager to discuss how the keyboard sticker could be the next great addition to your marketing platform.

2016 Top 10 Promotional Products for Colleges

bannercollege2

bannercollege

1. Popsocket

The What:
popsockets

First on our list is the PopSocket. We’re seeing a lot of in-hand phone holders pop up (no pun intended) and knew the PopSocket had to be on our list. Just stick it to the back of almost any mobile device to transform your phone. PopSockets “pop” whenever you need a grip, a stand, or an earbud-management system. We love these so much, Katie our Account Manager and Danielle our Marketing Manager currently have them on the back of their phones!

The Why: 

With a large imprint area and many color combinations, PopSockets makes the perfect gift for students, admitted events, welcome packs, and more!

2. The New Poncho

The What:

It’s time to upgrade your poncho’s! We know you’ve seen poncho’s before, but never ones like these. Tough, heavy-duty, adult PVC Poncho with roomy hood is exactly what we’ve been waiting for!

The Why:

The quality and retail-like appearance makes these poncho’s a go-to for games, event outings, welcome packs, and alumni!  11 rich color options, front and back imprint areas, and snap closures creates a unique poncho that will be kept and reused for many events and years to come!

3. Custom Packaging

The What:packaging

With the New Year comes a great way to customize your items even further. Now you can combine the power of promotional products with personalized packaging! Imagine taking a pair of promotional sunglasses and putting them in an individualized custom box. Custom packaging turns a gift into a true brand advocate, strengthening brand recognition, and adding perceived value! It’s also a great way to include more information to a promotional gift!

The Why:

Add organization to admitted events, alumni gatherings, and recognition ceremonies with custom boxes, sleeves, bindings, and more! With a retail-look, low prices, and low quantities custom packaging helps take your gifts to the next level.

 

4. Port and Company- Fan Favorite Tee

The What: PC450LPC450V

This 100% ring spun cotton tee is a softer, lighter, and more high end style of cotton that gives this a perfectly relaxed feel.  Coming in sizes S-6XL the Fan Favorite Tee features that heathered appearance that’s on our Top Trends list of 2016. Not to mention, this tee already comes in 31 genuine Collegiate and Professional Sports Team colors!

The Why:  

These tees are the premiere choice for volunteer days, admissions, and alumni events! The Fan Favorite is the perfect lived-in tee that’s sure to be worn again and again.  

5. Tattoo/Scratch-Off Postcards

The What:tatoo

Time to liven up your direct mailers by adding a custom tattoo or scratch-off! Choose from their hundreds of stock designs or create your own.  Available in the classic temporary, PrismFoil Metallic, Glow-in-the-Dark, Glitter, or Tear-Off.

The Why:TattoosToPostcards

Temporary tattoos and scratch off’s are an interactive way for students to show their support at admitted events, sports outings, welcome week, and more!

6. Emoji Stress Balls

The What:littleballs

Nothing’s more relevant than emoji’s right now. Emoji’s are so popular 2015’s Word of the Year was “  ” We’re staying on trend with these new Emoji stress balls! All of our
favorite emoji’s made the cut: Yikes, ILY, Wink Wink, Happy Face, and LOL.

 

The Why:

 

Emoji stress balls delight at admitted events, in Finals Survival Kits, and at departmental giveaways. If you’re looking for
something on trend that student’s will not only recognize, appreciate, and keep then these are the ones for you!

 

7. Printed Cables

The What:462852

Bring brand recognition to students and faculties everyday lives with the all new Micro-USB to USB Cables. Phones aren’t leaving our hands anytime soon and unfortunately in 2016 our phones still need to be charged. Why not add your brand to an everyday much needed item? One of a kind, full-color, photo-quality imprinted cables highlights their precision, color, and high-definition detail on both sides. Compatible with all micro-USB ports including Apple®.

The Why:

This charging cord will stand out from the crowd and be the ultra-modern promotional gift that you’ll be thanked for! Great for admitted events, welcome gifts, alumni events, and more!

8. Plantable Paper

The What:

Being eco-friendly is always a positive that’s why we added plantable paper to our top 10 list!  Good old fashion paper can be replaced with all-natural seed paper to create endless promotional products!

The Why:

Bookmarks, coasters, coupons, postcards, greeting cards, letters, business cards , event invitations, and more!  Adding eco-friendly materials to an everyday item creates memorability and helps our planet stay green!

9. Keyboard Sticker

The What:  keyboard sticker for your college

This is the perfect way for your students to show their support and school colors! The vinyl ultra-removable keyboard sticker offers brilliant digital color and durable material.

The Why:

These are a fun and interactive item that we’re excited to feature this year! Individualize your departments by adding a custom keyboard sticker to computers or hand them out at admitted events!

10. Promotional Books

The What:
books

Did you ever think a published book could be a promotional product? Well now it can be! This unique product actually allows you to customize published books on the market.  Everything from the Giving Tree to The College Dorm Survival Guide is available for customization.  Modifications like a cover imprint, a page insert, a full color wrap, and custom book jacket are all possible with The Book Company.

 

The Why:

First of all, this is just cool! Have you ever seen anything like it?  Books make incredible promotional items because books are kept, read, shared, and even displayed; never thrown away! We love the idea of books for welcome packs, scholarship events, recognition events, and even giveaways.

 

 

Creative Imprints Make a Statement

Are you looking for ways to make your logo standout on a coffee mug, water bottle, or glass? Check out these creative imprints to make a statement!

UCLA crest imprint on glass

Sample of a Mirror Imprint

Mirror Imprint

The interior portion of a glass or clear piece can be looked at through a reverse view, as shown in the UCLA glass above. We take the logo and provide a reflective image. Both logos are on one side of the piece, so you aren’t having to cancel out logos in two different locations. The UCLA blue logo is viewed across the opposite side of the glass in the left most part of the image.

Tone on Tone Wrap Print with LinkedIn Logo

Tone on Tone Wrap Print with LinkedIn Logo

Matte / Glossy Tone on Tone Wrap Print Example

Matte / Glossy Tone on Tone Wrap Print Example

Tone on Tone Wrap Print

The wrap goes around the piece almost completely with a retail branding of a glossy finish on a matte piece. There will be a small gap, instead of it being a full 360 degree wrap. The gap allows you to place your logo vertically. In this form of design you can take an emblem/crest/part of the logo for the wrap as you can see in the LinkedIn sample. If there is something unique to the company, such as a tire tread, an arch, or just wording of what a company offers, it can be wrapped around the bottle for emphasis, as in the Yokohoma picture.

Glitz Print Decoration Method

Glitz Print Decoration Method

Glitz Print

This decoration allows a shiny contrast in a two color design or highlights a logo beautifully. If you want to add a sheen to a logo for vibrancy, then glitz print will be the perfect choice. The sample above has a beautiful, glittery effect!

One of our Projects

One design client of ours loves the matte black finish on their coffee mugs. Here’s an image of one mug that we recently created:

Tone on tone glossy imprint on matte black

Tone on tone glossy imprint on matte black

They sell these mugs on their online store with a choice of the tone on tone imprint or white & red imprint on matte black. Now if that doesn’t make a statement, then I don’t know what does! What is your favorite imprint method?

For More Information

There are multiple water bottles, travel mugs, ceramic mugs in a variety of finish types.  A few that we like include:

Need a specific idea? Just let us know what you’re looking for, and we’ll present options for you to review.

Related Links

Promotional Version of the S’well Bottle

New Promo Products of 2015 Photo Highlights, including Drinkware

Case Study: Western Racquet Club

 

 

Tech Related Idea for High School Counselors

In one of our most popular posts, Top New Promotional Products for Colleges, we shared a few desk-related promotional ideas that could be given to high school counselors. Note pads, stone coasters, tech-stickers, pennants, and phone holders are just a few ideas that we include in our High School Counselors Showroom.  To keep on trend with new products in the industry, we wanted to spotlight a tech-related idea that high school counselors would find useful and fun.

Discover the Wedge Mobile Device Stand

The Wedge™ Mobile Device Stand is a fully customizable, colorful desk item that also can be used as a screen cleaner.  With 81% of all promotional products being kept because of usefulness, the Wedge will showcase your brand in a high-visibility work area for a long time.

 

 

 

The Wedge Mobile Device Stand and Cleaner

Helps keep device screens smudge free.

Side doubles as a screen cleaner.

The base can be used as a screen cleaner.

Artwork is printed on a single piece of fabric, offering a fully custom imprint area with full color dye sublimation for vibrant graphics. The base of the Wedge is available in standard grey or black, though other special edition colors are now available for an extra punch of color.  An antimicrobial coating prevents the buildup of mold, mildew, and odors. The fabric is 100% microfiber. It’s extremely soft and the entire item has a bean-bag like feel, so it’s easy to hold onto when cleaning a screen. The Wedge is handmade in the USA. Here’s a picture of the phone stand in use.

Mobile Device Stand in use

Colorful, multi-functional tech accessory will be appreciated by high school counselors

We recommend imprinting your brand name on the rounded, rectangle shape that is readily visible when the phone is in place for maximum exposure. In testing it out in our office, the Wedge held my phone at a comfortable angle, so it was both easy to read and touch the screen without sliding around my desk. Numerous colleagues are using the Wedge on their own desks because it’s such a functional and fun product.  It’s bound to be appreciated and will help keep your school top of mind with school counselors or other referral sources.

Link: View More Details and Pricing on the Wedge

Want more ideas? See our High School Counselors Showroom or contact us to discuss your recruitment plans.

Related Blog Posts and Resources:

30+ Ideas for Admissions Marketing30-plus-ideas-for-admissions-marketing

2015 Top Admissions Promotional Items

2015 Top New Promotional Products for Colleges

 

 

2015 Top Admissions Promotional Items

One thing that is true of the promotional products industry is there are literally THOUSANDS of products! It’s easy to search and search for the perfect idea with so many choices, which can get a bit overwhelming.

That’s where we come in.  We sort through the latest ideas for 2015 and organize them into categories to make it easier for you to find what applies to your school and organization.  We did just this with our notes and pictures from the PPAI Expo to highlight several trends and top promotional ideas for admissions departments.

New Ideas for Admissions

2015 promo ideas for admissions departments

New products for college admissions.

Starting at the top left, we’ll discuss how each promotional idea relates to admissions marketing.

  1. Custom Imprinted Box – 3D direct mail really makes a statement.  We’ve seen some creative admissions acceptance mailings, and we think a custom imprinted box would be a fun way to say, “You’re IN!”  For a smaller sized mailing, we especially like the Greeting Cube, which can be imprinted on both the inside and outside of the box. A higher value mailing could also be used to target specific student populations at various stages of the enrollment funnel.  According to the Direct Marketing Association, 3D mailings receive a 250% better response rate than standard mail, so it’s a great way to keep prospective students engaged with your school. For more direct mail ideas, see our Direct Mail Showroom.
  2. Mini Polaroid Camera – as we talked about in Help Students Picture Their Future at your School, a Polaroid camera would be a fun way to instantly provide a picture to a prospective student visiting campus.
  3. Tech Tattoos – These ultra removable decals are an inexpensive, safe and easy way to personalize electronic gadgets. The stickers are designed for laptops, tablets, e-readers, cell phones, music players, game consoles, and more. People love to show school spirit on their devices, making these tech tattoos ideal for prospective students (either in a direct mail piece with information or an event handout).  We also would recommend custom sticker sheets, such as the ones Wartburg College created with us.
    design your own sticker sheet

    A custom sticker sheet is another direct-mail friendly and new product for prospective students

  4. Luggage Tag – These high quality, embroidered luggage tags are a favorite idea for admitted students. It could easily be used in a get ready to “pack your bags” and come to our school themed event or mailing.
  5. Custom Pen Holder – Do you have a landmark on campus that would make a fun, custom pen holder?  This is a unique idea for high school couselors. There are so many options – check out the catalog here. Desk items are a gold standard among promotional products, meaning your brand gains more exposure when its displayed on a desk.
  6. DigiClean Mailer – We’ve written about the DigiClean many times (NACAC Top Products, DigiClean Testimonials, as one of our most popular tech screen cleaning promotional items.  DigiClean products come affixed to a direct mail card, so additional school information can be promoted on a larger space than the DigiClean itself. DigiClean and DigiGrip are items that literally “stick around” and resonate with tech-savvy prospective students. Click here for a link to the DigiClean Showroom.

Which items are you most interested in for your school or college? Let us know if you’ve seen any unique promotional products that colleges are using in the comments below.

Looking for more product ideas? See our Top New Promotional Products for Colleges blog post.

2015 Trends: The Growler

While attending the PPAI Expo in Las Vegas, some clear trends emerged after walking through the show floor.  One interesting trend in drinkware (as featured in 2015 New Products for Business and photo highlights) was the growler. The increasing popularity of craft breweries and home brewing has helped the growler emerge as a popular vessel for beverages.  Many brewpubs and breweries will sell growlers, which is typically a 64 oz container, or howlers, which is a half-growler or 32 ounces. It’s an ideal way to bring home fresh beer!

Recognizing this popularity, the promotional products industry displayed a wide array of insulators, carrying cases, and 32 – 64 ounce beverage containers.  Here were a few images of what we saw.  Click on the image for a link to product details.

Growler Koozie sample

This was one of many growler items at the PPAI Expo.

Growler carrying case

Carry your growler in style with this insulated carrying case.

growler cover numo

Another sample insulator for a growler

Growler-related promotional items are perfect for brewpubs, breweries, restaurants or bars. Since this is a relatively new product category, customers will certainly appreciate the unique, novel appeal of these items.

Here’s a snapshot of a wide range of drinkware trends we saw this year.

2015 Trends in Drinkware Promotional Items

So many drinkware options

For more information about trends in drinkware or other new for 2015 promotional items, give us a call at 414-831-0184.

Links to product information:

Trending for Colleges: Custom Sticker Sheets

Our office loved getting a sample of a recent sticker sheet we ran for Wartburg College.

Isn’t it pretty?

design your own sticker sheet

Design your own custom sticker sheet

We have talked about stickers and decals before (see our Decal Buying Guide), and we think this is such a fun, low-cost promotional item for schools and colleges. When ordering a quantity of 5,000, the price is $0.20 each! Increase to 10,000 and the price goes down to $0.13 each.

Suggested Uses

Currently Wartburg is using these sticker sheets in deposited student mailings.

Stickers are also ideal for state fairs, college fairs, open house events, and college readiness programs at area K-12 schools.

Students and kids alike would appreciate a variety of stickers to promote your school.

Tech Tattoos

Similar to a custom sticker sheet, another new product that we highlighted in 2015 Top New Promotional Products for Colleges is a sheet of Tech Tattoos. Specifically designed to adhere to laptops, phones, tablets and more, these vinyl decals will remove without leaving behind the adhesive.  This would be a great product to use in alumni mailings, where a higher quality decal may better target the intended audience.

More Direct Mail Ideas

In addition to custom sticker sheets and Tech Tattoos, we have a showroom full of direct mail ideas.  Check out the Direct Mail Premium Showroom for inspiration.

What do you think of the sticker sheets?  What is your favorite item to receive as part of a direct mail piece?

 

5 Best Promotional Products of 2014

As we reflect on the year, we discussed the 5 best promotional products of 2014 with our team. These items were most popular among our clients, personalized and imprinted with their brand for connecting with target audiences. Without further ado, we present the list of trending items for the year:

  1. Phone Wallet: This phone wallet became one of Michael’s favorite new items early in 2014.  He’s used it for several months as his wallet on his iPhone. Our clients agreed with Michael, ordering the phone wallet for promoting their brand. It’s designed to work specifically with iPhones, but would easily adhere to other phones as well. Using a strong, 3M adhesive, the phone wallet is securely attached to the phone and snugly holds cards in place.
    Phone wallet keeps cards and ids snugly in place

    The Phone wallet is a popular tech accessory.

  2. Charge it Up Power Bank: On the go chargers have been a big hit in 2014! We recently wrote a case study about how University of Minnesota Student Unions & Activities used the Charge it Up Power Bank as a prize to encourage student involvement.  This is part of the ever-popular, fast growing tech category of promotional items, which is a clear winner with tech savvy students, staff, and clients.
    UMN-Student-Unions-Activities-Charge-it-Up-Power-Bank

    The Charge it Up Power Bank easily charges devices on the go.

  3. Texting Gloves: As winter is upon us, we have run numerous orders for texting gloves.  These are a very useful winter accessory that could be worn daily to brave the cold. What an excellent way to showcase your logo!
    Texting Gloves with logo on cuff

    Another tech-related item – texting gloves – have been popular this year.

    action shot texting gloves in use

    We tested the texting gloves at the office. They worked well with our smartphones and kept our hands warm!

  4. Winter Hats: A warm hat is an essential for cold winters! This is one of our favorite, USA made knit hats because of its retro look with the knit-in lettering. Poms are also a fun, trendy feature.
    knit in logo winter hat

    This knit-in logo hat has a retro feel and looks great in school colors.

  5. Spandex Table Cover: This is a new take on an event and college fair essential. The fitted spandex table cover provides a large canvas for full-color wrap imprinting that is bound to stand out at any show. To view the fitted spandex table cover and additional table cover options, visit our event support showroom.
    Spandex full color table cover

    New fitted, spandex table cover has a wrap-around full-color imprint.

Which of the 5 promo items did you like best? Let us know if there is any SWAG you’d add to our Best of 2014 list!

Contact us with any questions or for additional promotional product ideas.

5 Trends in 2014 Promotional Products

We stay in touch with the latest trends by attending national and regional trade shows, meeting with industry representatives, and learning from collegiate clients and campus visits on what’s popular.  Based on these sources, we have identified five key trends in promotional products for 2014:

1. Technology Products

It’s no surprise that the segment of tech items in the promotional products industry is booming! We have seen increased activity and interest on all things tech, meaning any promotional items related to smartphones, power cords, chargers, speakers, cases and more.

images of popular technology promotional items

A sample of popular tech products

2. Vintage

As they say, what’s old is now new again. Promotional products have gone vintage in so many different ways.

One of our suppliers, Gemline has assembled a collection of promotional items that fit the Neo Retro or Midcentury Modern trend you often see in fashion, Mad Men episodes, retro sunglasses, and the resurgence of 1960′s style furniture. The Sketch Messenger Bag is an eye-catching example of this trend, as is this turquoise lunch cooler pictured below.

Retro lunch cooler

Retro Lunch Cooler

Malibu Sunglasses

Classic, retro style sunglasses

The mason jar as drinkware is a fresh take on this tried and true canning jar.   This mason jar-like BPA-free, beverage container comes in nine different colors. It’s made of acrylic, so it is more affordable and durable than a glass mason jar.

mason bottle close up

25 oz. Mason Jar Water Bottle

We also liked the variety of finishes available in mason jars, which leads to our next trend.

3. Matte Finish

Matte finishes are becoming more and more popular, as a striking backdrop for a logo imprint.  Here are some samples Michael poses by at the PPAI Expo.

Matte Finish and Stainless Steel Mason Jar Drinkware

Matte Finish and Stainless Steel Mason Jar Drinkware combine two trends

We also used a matte finish on the Contigo travel mug.  These mugs have become our daily-go-to mug for everyone in our office!

Matte Finish Contigo Travel Mug

Matte Finish Contigo Travel Mug

4. Neoprene Material

We’re seeing neoprene, an extremely durable fabric that is used for wet suits, show up in many different promotional items: coolers, can koozies, laptop and tablet cases.  Here’s an example of a beverage insulator we recently created for #EMchat.

beverage koozie for #EMchat

Photo credit: Alex Williams

5. Clear Bags 

Michael and Paige noticed a lot of clear bags in a variety of formats at PPAI: drawstring bags, totes, and backpacks.  This is a direct response to the heightened security requirements that have been adapted at schools and sporting events. Specifically the NFL updated their Stadium Bag Policy in 2013 as a way to improve stadium access.  The PGA will be adopting a similar policy as well.

clear drawstring bag

 

Have you seen these trends appear on campus or in your own personal life?  Which one is your favorite?  Let us know what you think!