At Magellan Collegiate Promotions, we strive to share the latest and best promotional marketing ideas with our clients. To stay on top of what’s new and trending, Owner Michael Wolaver and Account Manager Paige Wagner attended the industry’s largest trade show, the PPAI Expo in Las Vegas. Here are the top new promotional products for schools and colleges to incorporate into branding, marketing, and recruitment efforts.
Product: T-shirt made of Recycled Material
This high-quality t-shirt is made from recycled plastic bottles blended with recycled cotton. Additional apparel items are available in this same eco-friendly material, including a zip-up sweatshirt and women’s t-shirt.
Uses: staff apparel, student contests
Trend: Drinkware and Accessories
Product: Knit Acrylic Bottle Insulator
The next generation of insulated beverage holders has been upgraded to a fun, knit sweater material. We fondly refer to this as a “beer sweater.”
Perfect for showcasing your logo, it comes in four different yarn colors. Acrylic yarn will keep hands warm when holding onto a cool beverage.
Uses: Alumni, events, athletics
Product: H2Go Mason Bottle
Look around Pinterest or in any home goods section of a store, and you’ll see mason jars! Anything from vases, light fixtures, mugs, or wine glasses are inspired by the classic mason jar.
This mason bottle can be imprinted on the side or top of the cover with a logo. In addition to the many colors pictured above, it is also available in a stainless steel finish. Choose from single wall (featured) or double wall insulation.
Uses: Staff, Alumni, Student Contests, Admitted Student Days
Trend: See More Clearly
Product: Clear Drawstring Backpack
More schools and sporting events are requiring clear bags for security reasons. Specifically the NFL updated their Stadium Bag Policy in 2013 as a way to improve stadium access. The PGA will be adopting a similar policy. This clear drawstring backpack is an ideal solution for new security measures.
Paige and Michael also saw clear totes and backpacks in this trending category.
Uses: Athlectic Events, Prospective Students
Product: Clear Glasses
Custom imprinted sunglasses have been a hit on college campuses for some time. The latest iteration of this is the clear glasses. Paige noticed her college age relative sporting a pair of clear glasses recently, so it is a real-live trend.
The glasses can be imprinted on the sides, as you can see on the purple pair pictured above. The glasses are UV blocking and have a cool, retro style that students will love.
Uses: event giveaway, campus tours
Trend: Good Looking Table Cover
Product: Full Color Spandex Table Throw
Traditional table covering can easily be folded, stuffed in a bag, and setup at the next event. While ironing a table cover is not always possible, it’s common to see traditional throw or drape style covers look a little wrinkly. Say good bye to wrinkles with this fitted, spandex material table throw.
The form-fitted design supplies an excellent canvas for a full color design on all sides. The back of the table covering can be open for easy access to materials stored under the table. It’s available in four, six, or eight feet lengths.
Uses: Campus events, college fairs, trade shows
Trend: Mail-friendly Items
Direct mail is alive and well! We often work on stickers, decals, or clings for our collegiate clients.
The custom postcard decal features a postcard on one side and decals on the other. Stickers are available in white or clear with an adhesive or static cling option. The featured size is 3-5.8″ x 6″ though other sizes are available.
Uses: Mailings through Admissions, Alumni Organization, Individual Schools (i.e. School of Business, College of Engineering)
The segment of tech items in the promotional products industry is booming! Anything related to smartphones, power cords, chargers, speakers, and so on were prominently displayed across the show floor in Las Vegas. Here are our five top tech picks for 2014:
Product: Microgrip Screen Cleaner
Similar to one of our most popular products, the DigiClean, the Microgrip Screen Cleaner also adheres to a phone and can be used again and again for screen cleaning. One new feature that differentiates it from the DigiClean is an outward facing sticky grip section to hold a phone in place.
Pictured above you can see that the design has two halves: 1/2 logo and 1/2 grip texture. It’s a new twist on a wildly popular phone screen cleaner! A similar product that was recently introduced is the DigiGrip Screen Cleaner and Mobile Grip.
Uses: Events, campus tours, mailings
The Juice Box is a very trendy item that charges devices on the go. Such chargers are already available at retail.
Easily charge a tablet or phone from 0 – 100% battery power. Just plug in a device cable and charge away. Available in four colors.
Uses: Incentives, contests, scholarship recognition
This phone wallet has easily become one of Michael’s favorite new items. He’s been using it for several months as his wallet on his iPhone.
It’s designed to work specifically with iPhones, but would easily adhere to other phones as well. Using a strong, 3M adhesive, the phone wallet is securely attached to the phone and snugly holds cards in place. This could be used to replace a wallet or purse entirely, or simply lighten the amount of things carried in an existing wallet.
Uses: contests, mailing, event giveaway, campus tours
Product: Powerline Adapter Cable
No more carrying multiple cords with this 3 in 1 adapter power cord. This useful item covers approximately 90% of all devices.
At one end is a standard USB connector that can be plugged into any AC or DC USB power adapter – or even your computer’s USB port providing 5 volts of recharging power. On the charging end of the cable you’ll find a nice large imprint area with three different connectors. Included: Apple 30pin connector (iPhone 3, 4, iPad 1,2, iPod), Apple Lightning connector (iPhone 5, iPad Mini, iPad 4), and the universal microUSB connector.
Uses: Alumni, speaker gift, School of Business, Computer Science, Engineering (etc.) promotional item
Product: Mini Bluetooth Speaker
Paige and Michael liked this small Bluetooth speaker, as it has excellent sound quality, and it’s convenient to listen to music without cables through your phone.
Uses: Speaker gift, contest
That wraps up an overview of our favorite new products for 2014. Last year we also highlighted Top 10 Collegiate Promotional Products, and many of those products continue to be popular even today. Which items were your favorites? Do you have other preferred promotional products? Let us know!
For any questions or samples of these products, please feel free to contact us.