Marketing Ideas

Engaging High School Counselors

Stay In Front of Your High School Counselors with the Wedge Staying top of mind with influencers like high school and community college guidance counselors has always been a major priority for admissions departments. With many students, meeting with their guidance counselor will play a major role in their higher education decision. The challenge is to stay top of mind when many other colleges and universities are targeting this same group of influencers. One way to do so is to give counselors an appreciated and useful desk-based promotional product. ARead more »


2018 Trends in the Promotional Products Industry

Earlier this month, we attended the 2018 Promotional Products Association International (PPAI) Expo. The PPAI Expo is North America’s largest promotional products trade show and was the perfect place to get a sneak peek at the 2018 trends in promotional products. Here are four trends that caught our eye at this year’s expo: Cork Cork isn’t just for coasters and wine anymore, it’s seemingly everywhere these days and the promotional products industry is no different. There are the products where one would expect it to show up like drink ware, pencil pouches, journals,Read more »


The Perfect Admit Pack

It’s time to admit your Class of 2022! But you’re not the only one. How do you take your admitted student packet from more than just a welcome letter to a memorable experience, making it stand out from your competition? By building an admit pack that increases your yield rate by providing a “Wow!” factor that excites and entices the accepted student to completing the enrollment process with your school. Here are the pieces that you’ll need: Unique Packaging Don’t just send another boring envelope! Sending acceptance letters in threeRead more »


It’s Raining, It’s Pouring… and We’ve Got the Solution!

An umbrella makes a great promotional gift because everyone needs one, but who really wants to go out and buy one? You can also never have too many umbrellas – keep one in the car, one at the house, one at the office, and more! A few weeks ago Peerless Umbrella, our go-to production partner for umbrellas, stopped by our office to tell us about what’s new and trending in umbrellas. Read on to learn more about our favorite umbrellas! What’s New – The Rebel The newest addition to Peerless’ lineRead more »


Creative Imprints Make a Statement

Are you looking for ways to make your logo standout on a coffee mug, water bottle, or glass? Check out these creative imprints to make a statement! Mirror Imprint The interior portion of a glass or clear piece can be looked at through a reverse view, as shown in the UCLA glass above. We take the logo and provide a reflective image. Both logos are on one side of the piece, so you aren’t having to cancel out logos in two different locations. The UCLA blue logo is viewed acrossRead more »


A “Key”Way to Show School Spirit

We LOVE discovering new and creative ideas for our clients. In some cases, we even create a custom item to fit client’s needs. This was the case for one recent project for the College of Engineering Alumni Office at the University of Wisconsin – Madison.  This definitely was a unique application for a tiny, keyboard key sized sticker.  It is an affordable, fun, and one “key” way to promote school spirit and overall love for your alma mater at a workplace or home office. We think this item will reallyRead more »


Attention Grabbing 3D Direct Mail Ideas

For direct mail that really stands out in the mail pile and grabs attention consider adding dimension, eye-catching colors, and a promotional item. According to industry research, investing in direct mail will help deliver a bigger bang for your buck.  Consider the following stats: 4.4% is the average response rate of standard mail (Direct Marketing Association). 3D mailings receive a 250% better response rate than standard mail (Direct Marketing Association) A direct mail piece that includes a promotional item can increase response rates by 50% (Silver Marketing Group Study). WhileRead more »