Ideas

Promotional Products for a New Era of Student Recruitment

Although complications from the pandemic are forcing many admissions teams to rethink their playbook, it’s also a chance to innovate and try new tactics, in a new era of student recruitment.  With tried-and-true college fairs, visits, and admissions events being offered virtually, there are fewer chances for building meaningful in-person connections prospective students. But there’s still a way to help students feel that excitement, build these relationships, and increase the likelihood that students will enroll. Including promotional products in your outreach efforts has multiple benefits. You will help students developRead more »


Energize Virtual Learners to Retain Them

Students who thought their fall semester would be on campus might feel more isolated than ever taking online classes. Both new and continuing students could struggle connecting with a community they can’t experience in person, making them at-risk for leaving. It is imperative that colleges build strong connections with students to keep them enrolled by keeping the university community energized and showing students they belong. That powerful connection will encourage them to participate in virtual social events, stay successful in their coursework, and ultimately remain enrolled.  One way to solveRead more »


In Response to COVID-19

We are actively monitoring the ongoing impact of COVID-19 on our industry to remain agile as we continue to serve our clients. We are continuing to fulfill projects that come our way. More product suppliers have restarted production and we are monitoring the performance of the others. Magellan Promotions has long-standing relationships with production partners across the United States which allows us to continue sourcing products from a vast network. Clients continue to seek product solutions in response to COVID-19. We are providing an active list of face masks, faceRead more »


Keep Your Brand Present in Work-from-Home Products

Organizations have been focused on learning to serve customers and manage employees in new ways with the shift to temporary remote work and ongoing social distancing recommendations.  Yet this moment presents a new opportunity to keep brands present. We are ready to help with product solutions that will help overcome challenges, such as: Keeping your brand present with clients  Discovering new ways to create engaging moments  Keeping up team morale  Acknowledging top connections in your network Providing a unique and connected experience for your remote teams Our new Work fromRead more »


Explore Products That Are Ready to Mail

We have seen a huge increase in demand for promotional products that can be mailed. These conversations have included choosing products, identifying mail solutions and packaging, and helping get items mailed. Our team stepped up to the plate and created an Interactive Mailings Showroom which makes it easy to sort through all of the available options. We have envelopes, packaging, and kitting solutions that help brands stand out in the mailbox. Magellan Promotions can also handle 100% of the fulfillment. View the Showroom In the past, we hosted a webinarRead more »


The Art of Finding the Best Ideas

It is such an honor that Magellan Promotions was named in the 2018-2019 edition of The Best Enrollment Marketing Ideas for our sticker sheets and the innovative ways we help clients benefit from the newest sticker sensation. So we invited the list creator to write a guest blog post this month on how the Best Ideas are chosen. Author Karyn Adams is Principal and Creative Director for H·A ThirtyOne, a marketing firm focused specifically on Higher Ed. Every year, coming up on eight in 2020, H·A ThirtyOne publishes The BestRead more »