Ideas

The Art of Finding the Best Ideas

It is such an honor that Magellan Promotions was named in the 2018-2019 edition of The Best Enrollment Marketing Ideas for our sticker sheets and the innovative ways we help clients benefit from the newest sticker sensation. So we invited the list creator to write a guest blog post this month on how the Best Ideas are chosen. Author Karyn Adams is Principal and Creative Director for H·A ThirtyOne, a marketing firm focused specifically on Higher Ed. Every year, coming up on eight in 2020, H·A ThirtyOne publishes The BestRead more »


Charge Up Your Transfer Recruitment Efforts

Many colleges and universities enroll almost as many transfer students as they do new freshman each year. Connecting with potential transfer students to assure they don’t feel like they’re simply incoming freshman is critical, right from the start. In general, transfer students are more thoughtful about their college inquiries and make decisions quicker than high school students. So when you receive an inquiry from a prospective transfer student, you need to put your best foot forward as quickly as possible. Best practices for transfer recruitment efforts have unique materials andRead more »


Engaging High School Counselors

Stay In Front of Your High School Counselors with the Wedge Staying top of mind with influencers like high school and community college guidance counselors has always been a major priority for admissions departments. With many students, meeting with their guidance counselor will play a major role in their higher education decision. The challenge is to stay top of mind when many other colleges and universities are targeting this same group of influencers. One way to do so is to give counselors an appreciated and useful desk-based promotional product. ARead more »


Maximizing Your Admit Pack

Receiving an admit pack is a memorable experience for a high school student. It’s the culmination of years of hard work and determination.  Thus it’s a perfect opportunity for students to celebrate and show pride in their college acceptance. To maximize this opportunity, make the your admit pack stand out and give students easy ways to share and show their pride. By using a Brandelope, a photo-worthy custom-printed envelope, the mailing itself will stand out and create its own statement. The Brandelope will excite students when it is found in theRead more »


The Perfect Admit Pack

It’s time to admit your Class of 2022! But you’re not the only one. How do you take your admitted student packet from more than just a welcome letter to a memorable experience, making it stand out from your competition? By building an admit pack that increases your yield rate by providing a “Wow!” factor that excites and entices the accepted student to completing the enrollment process with your school. Here are the pieces that you’ll need: Unique Packaging Don’t just send another boring envelope! Sending acceptance letters in threeRead more »


It’s Raining, It’s Pouring… and We’ve Got the Solution!

An umbrella makes a great promotional gift because everyone needs one, but who really wants to go out and buy one? You can also never have too many umbrellas – keep one in the car, one at the house, one at the office, and more! A few weeks ago Peerless Umbrella, our go-to production partner for umbrellas, stopped by our office to tell us about what’s new and trending in umbrellas. Read on to learn more about our favorite umbrellas! What’s New – The Rebel The newest addition to Peerless’ lineRead more »


Creative Imprints Make a Statement

Are you looking for ways to make your logo standout on a coffee mug, water bottle, or glass? Check out these creative imprints to make a statement! Mirror Imprint The interior portion of a glass or clear piece can be looked at through a reverse view, as shown in the UCLA glass above. We take the logo and provide a reflective image. Both logos are on one side of the piece, so you aren’t having to cancel out logos in two different locations. The UCLA blue logo is viewed acrossRead more »


A “Key”Way to Show School Spirit

We LOVE discovering new and creative ideas for our clients. In some cases, we even create a custom item to fit client’s needs. This was the case for one recent project for the College of Engineering Alumni Office at the University of Wisconsin – Madison.  This definitely was a unique application for a tiny, keyboard key sized sticker.  It is an affordable, fun, and one “key” way to promote school spirit and overall love for your alma mater at a workplace or home office. We think this item will reallyRead more »


Attention Grabbing 3D Direct Mail Ideas

For direct mail that really stands out in the mail pile and grabs attention consider adding dimension, eye-catching colors, and a promotional item. According to industry research, investing in direct mail will help deliver a bigger bang for your buck.  Consider the following stats: 4.4% is the average response rate of standard mail (Direct Marketing Association). 3D mailings receive a 250% better response rate than standard mail (Direct Marketing Association) A direct mail piece that includes a promotional item can increase response rates by 50% (Silver Marketing Group Study). WhileRead more »