It’s Raining, It’s Pouring… and We’ve Got the Solution!

An umbrella makes a great promotional gift because everyone needs one, but who really wants to go out and buy one? You can also never have too many umbrellas – keep one in the car, one at the house, one at the office, and more!

A few weeks ago Peerless Umbrella, our go-to production partner for umbrellas, stopped by our office to tell us about what’s new and trending in umbrellas.

Read on to learn more about our favorite umbrellas!

 

The Rebel

The Rebel

What’s New – The Rebel

The newest addition to Peerless’ line is the most unique umbrella we’ve ever seen – the Rebel.

We’ve all been in the situation where it’s pouring rain as you’re running to your car, and you have to make a quick decision. Do I try to get my umbrella closed as I’m in the car and risk getting my car wet, or do I just get soaked and close it before I get in? The Rebel is the solution to your problem.

With an inverted design the Rebel closes away from you, keeping you dry as you get into your car or walk into a building.

Click the image to the right to see exactly how it works!

 

The Mojo

The Mojo

What’s Trending – Unique Use of Color

We all have seen the basic black umbrella or the standard two-tone umbrella, but are you looking for something that can make you stand out from the crowd?

We can help you do that! From a new twist on the two-tone umbrella to a black umbrella with full-color clouds on the interior, we have just what you need to make a unique statement for your brand.

Check out our favorite to the left – the Mojo comes in black or navy blue with accented internal hardware in a variety of colors.

 

A Custom Full Color Umbrella

A Custom Full Color Umbrella

What’s Trending – Full Color

Do you have a logo that’s too unique for a standard single-color print? How about a picture of a new building or location that you want to show off? We’ve got the solution – a full color umbrella!

Pick from folding, fashion or golf for the handle and frame, and an interior or exterior full color print. An added bonus? On some sizes and designs we’re able to print domestically, cutting almost two full months off of production time.

It is sure to make your stand out from the crowd on a rainy day!

 

For More Information

Would an umbrella be the perfect fit for a project you’re working on, or would you just like more information? Just let us know what you’re looking for, and we can present some options that will be the perfect accent for your next marketing campaign. We’re here to make your brand stand out from the crowd, rain or shine!

The Keyboard Sticker

Keyboard Sticker Blog Post

I bet many (if not all) of your incoming freshmen applied to your school through your website – most likely sitting at a computer. During the next four years of their lives, your students will spend countless hours on their computers – writing and researching papers, completing homework assignments and more. And that’s just the incoming class of 2020. Think about all the ways that your constituents use their computers – students writing papers, alumni making donations and faculty advising their students, just to name a few.

Since computers and technology are such an integral part of life today for your current and prospective students, alumni, faculty and more, what better way to keep your brand right in front of them than by using their own computers as a promotional item?

UW Keyboard Sticker

University of Wisconsin’s Keyboard Sticker

Our exclusively designed keyboard sticker is an inexpensive, engaging and unique way to do just that. You can customize any computer key with a ½” sticker, quickly making a keyboard the hard-to-miss advertisement for your institution.

These keyboard stickers have been a hit with many of our clients and they are the perfect way for you to reach out to current and perspective students, donors, alumni and more.

Many schools have used the same template, but do you want to switch it up? We can do that! Add more keys, make a bigger card, or even turn the keyboard sticker into a postcard. If you can design it, we can do it.

Email your Account Manager to discuss how the keyboard sticker could be the next great addition to your marketing platform.

Custom Mascot Promotional Ideas

Who wouldn’t love to receive a school’s mascot in a toy or stress reliever form? These are two custom mascot promotional ideas that we love!

Custom Toy Mascot

One of our favorite promotional items from the PPAI Expo was the custom building toy mascot, shown below as Flo from Progressive. Picture your school’s mascot as a toy figure. Wouldn’t that be awesome?!

LEGO mascot sample

LEGO figure – a really fun promotional idea for a school mascot

Here is another example with the Iowa State mascot.

Iowa State Sample LEGO

Cy the Cardinal, looking rather cute.

In just about 90 days our vendor can create the likeness of your mascot in building toy form! Custom orders require a quantity of 15,000 pieces and an up front deposit of 50% of the total project cost. If that quantity sounds a bit high, consider working across campus departments to share the supply of figures. A mascot is a long lasting, enduring symbol of your school, so buying a large quantity of a popular item is a safe marketing investment. If you’re interested in learning more, please contact us.

Stress Reliever Mascot

Similarly, a custom shaped stress reliever can be created in the shape of a mascot. Here are just a few stress reliever shapes that were showcased at one of our events.

stress balls in custom shapes

Custom shaped stress relievers include Vice President Biden and President Obama in the upper right corner.

To create your own custom stress reliever mascot, only 1000 pieces are needed to meet the minimum quantity.  Once a desired size is specified, our partner can provide a quote to create the custom mold. From start to finish, the turnaround time is about four to five months.

Custom Shape Mascots

Both of these custom mascot promotional products are very cool and are bound to be hits with anyone who is lucky enough to receive them.  With a little advance planning and working across departments if needed, you can create a customized and fun way to share your mascot and school with prospective students, current students, staff, and alumni.

Creative Imprints Make a Statement

Are you looking for ways to make your logo standout on a coffee mug, water bottle, or glass? Check out these creative imprints to make a statement!

UCLA crest imprint on glass

Sample of a Mirror Imprint

Mirror Imprint

The interior portion of a glass or clear piece can be looked at through a reverse view, as shown in the UCLA glass above. We take the logo and provide a reflective image. Both logos are on one side of the piece, so you aren’t having to cancel out logos in two different locations. The UCLA blue logo is viewed across the opposite side of the glass in the left most part of the image.

Tone on Tone Wrap Print with LinkedIn Logo

Tone on Tone Wrap Print with LinkedIn Logo

Matte / Glossy Tone on Tone Wrap Print Example

Matte / Glossy Tone on Tone Wrap Print Example

Tone on Tone Wrap Print

The wrap goes around the piece almost completely with a retail branding of a glossy finish on a matte piece. There will be a small gap, instead of it being a full 360 degree wrap. The gap allows you to place your logo vertically. In this form of design you can take an emblem/crest/part of the logo for the wrap as you can see in the LinkedIn sample. If there is something unique to the company, such as a tire tread, an arch, or just wording of what a company offers, it can be wrapped around the bottle for emphasis, as in the Yokohoma picture.

Glitz Print Decoration Method

Glitz Print Decoration Method

Glitz Print

This decoration allows a shiny contrast in a two color design or highlights a logo beautifully. If you want to add a sheen to a logo for vibrancy, then glitz print will be the perfect choice. The sample above has a beautiful, glittery effect!

One of our Projects

One design client of ours loves the matte black finish on their coffee mugs. Here’s an image of one mug that we recently created:

Tone on tone glossy imprint on matte black

Tone on tone glossy imprint on matte black

They sell these mugs on their online store with a choice of the tone on tone imprint or white & red imprint on matte black. Now if that doesn’t make a statement, then I don’t know what does! What is your favorite imprint method?

For More Information

There are multiple water bottles, travel mugs, ceramic mugs in a variety of finish types.  A few that we like include:

Need a specific idea? Just let us know what you’re looking for, and we’ll present options for you to review.

Related Links

Promotional Version of the S’well Bottle

New Promo Products of 2015 Photo Highlights, including Drinkware

Case Study: Western Racquet Club

 

 

Summer Event Ideas

Summertime is the perfect time to get outside and enjoy the many community events!
Many colleges participate in state or county fairs to promote their schools to the greater community. We commonly support schools in such efforts. Here is a photo collage of summer event ideas that we’ve created for clients:

promotional ideas for events

A community event is an opportunity to connect with an audience in a fun and exciting way. Having staff wear branded apparel and handing out a promotional item is a way to make your school memorable both during AND after the event.

At events promotional item can:

  • Help drive people to your display and activities
  • Serve as a reminder of the experience with your school after the event ends
  • Promote word of mouth marketing, whenever anyone sees your swag
  • Increase brand recall and recognition to support your school
  • Tie-in with social media accounts to increase your brand’s reach beyond the event

For these reasons, we highly recommend using your brand colors and logo across multiple items. As in the photo collage above, a tote bag is a visible canvas for your logo throughout the event. While we created that bag for the Tosa Farmer’s Market, a similar idea could be applied to any school’s presence. Whenever you’re giving people handouts, a tote bag, drawstring bag, or plastic bag with your logo on it provides a convenient, useful take-away.

Another example of a school that we support for community events is the University of Wisconsin – Milwaukee. The sunglasses and paw print fans pictured in the collage above were used for the Wisconsin State Fair. Temporary tattoos, visors in school colors, and yellow t-shirts were also used for their presence.

Social Media Tie-In Ideas

One strategy to bring the event to a wider audience is imprinting a hashtag or Twitter handle onto promotional items, just as UWM did one their t-shirt imprint last year.

UWM State Fair shirt design

UWM State Fair t-shirt Imprint tied in with social media.

To create buzz and excitement on Twitter, The University of Wisconsin – Madison used the custom #FutureBadger frame at campus visit days and UW-Homecoming. Such frames, school mascots or fun backdrops create an eye-catching photo-opp for event attendees. Photos are then often shared on social media to increase your exposure. Photo-opp attractions are an excellent way to create an interactive display and draw a crowd!

More Event Ideas

For more inspiration and ideas, see UWM’s promotional items in use at the fair  the links below:

Since promotional items serve as a reminder of a brand experience, it’s important to select items that reflect your brand identity.  We recommend advance planning with an experienced promotional consultant, who can discover the right ideas and share examples from other colleges and universities.  We are here to support your summer event planning needs – simply contact us to get started. Happy event planning and have a great summer!

 

Help Students Picture Their Future at your School

Help students picture their future at your school with creative custom frames.

Future-Badgers-case-study

Custom Frame showcases a prospective student on a campus visit. Image credit @uwadmissions

This is a fun, themed promotional item that can easily be incorporated into campus yield events, direct mail, and additional marketing ideas. The custom frame helps achieve the goal of engaging students in a memorable way with a social media component. We created this custom frame for the University of Wisconsin-Madison and wrote about it in this case study. Here’s our guide for how to use a custom frame at your school.

How to use a Custom Frame – On Campus

This oversize custom is an ideal event-related photo opportunity! Here are a few pointers for using the frame:

  1. Pick a favorite spot on campus to have custom frames setup during a campus tour, open house, or yield event. Think of a picturesque, iconic spot on campus.
  2. Assign staff members or current students to have prospective students pose with the frame as part of your event or visit. If staffing is limited, place on a stand to keep it in place.
  3. Another staff member should take pictures with a Polaroid and / or camera phone.
  4. Share digital pictures via social media using the hashtag imprinted on the custom frame. Email, tag, or private message students a copy of the picture. If using a Polaroid, pictures can be shared with students on the spot and posted to a bulletin board.
admitted students custom frame

Check out these #AdmittedBadgers at a yield event. Image credit @uwadmissions

Direct Mail Ideas

Remind students of their on campus experience by mailing a smaller, magnetic frame along with a thank you note. The note can include a generic picture of the magnetic frame displaying a picture taken with the large custom frame on campus, or an actual picture of the student for a more personalized touch.

Direct students to check out pictures of all admitted students on a URL that includes links to your admissions site. Bold, call to actions can promote campus overnight events, invite students to join an incoming class group on social media sites, or instructions on how to secure their place on campus.

For UW-Madison, we created smaller magnetic frames and had them inserted them into envelopes that were imprinted to help streamline mailing of their admitted student packets.

Other Marketing Ideas

“Picture your Future here” themes can easily be integrated into existing marketing. Whether printed or electronic, all communications to students can include custom frame imagery. Emails, posters, Facebook, Instagram, Twitter, and Snapchat could feature similar imagery.

Admissions counselors could travel with custom frames to bring to high school visits or events and share pictures via social media.

The custom frame is an ideal product for engaging prospective students, tying in social media, and taking advantage of the #selfie photo sharing trend. To view additional information on the custom frame, visit our admitted student showroom or read our case study.

Products Featured

  • Large Custom Frame – 31″ x 42″
  • Medium Custom Frame – 23.5″ x 35.25″
  • Magnetic Frame for direct mail – 5″ x 7.375

How would you use this campaign on your campus?

Enhancing Your Brand Using Custom Clocks

Thinking about what gift you would like to give your schools’ guest lecturers, cherished alumni, retiring professors, or newly tenured professors?  Or perhaps you are looking for a high-quality product to give out at your school’s next award ceremony? Custom clocks are the perfect gift for any such occasions.  Whether they be custom imprinted dials, custom engraved clocks, or a mixture of both, full-color custom clocks are an impressive gift that will showcase your school’s logo or mascot for everyone to see.

checapeake dean firefly_small RM sasot TGI trumpet_small universal wood_on_sides_small

Custom Imprinted Dials

By using a custom imprinted clock as a gift or an award, you have the ability to subtly promote and market your school. High-quality clocks coupled with your school’s design will make for an elegant presentation that will surely wow the recipient. Additionally, because clocks are used on a day-to-day basis, your mascot or logo will be seen multiple times a day and will continually remind its owner of their accomplishment, achievement, or positive association with your university.

Custom dial clocks come in many different shapes and styles. Ranging from wooden bases, to metal frames, to glass models — there is a clock for any occasion!  Artwork of your choosing is carefully printed and set as the background face of your clock.  Depending on what works best with your artwork, you can choose one of three different dial graphics to add your logo to, or just go without!  The minimum order for custom dials is only 25 pieces.

tab_customdial_dialart

Custom Body Engraving

Laser imprinting and engraving on the body of the clock is also possible.  This option is perfect for people who want to use one of these clocks as an award or tribute.  Engravement produces a one-of-a-kind piece with a very personal and sentimental touch.  The minimum order for custom engraved clocks is only one piece, so you are able to specially customize each clock to its particular recipient.

Customized Branding With Your School

Customzing a clock with engravement or imprinting promotes your school in a specially tailored manner.  You are branding your university just by utilizing these features.  As previously stated, because people are constantly checking to see what time it is, they will glance at, stare at, or look at this specifically tailored promotional product that endorses your higher education institution. Your logo will be continually branded in their minds all day long.

The Perfect Addition To Any Home or Office

Magellan Collegaite Promotions is proud to offer clocks by Howard Miller, a world renound clock manufacturer.  Howard Miller clocks are manufactured as both promotional products and retail pieces.  Walk into any major clock retail shop and you will almost certainly find a Howard Miller clock.

The company’s clocks are elegantly crafted fashion peices that will add personality to any room.  They are not just practical items — they are the perfect accessory that look great in any home or office.  Personalized custom imprinted dials add even more to a room.  Custom clocks showcase a person’s achievement or commitment to a particular higher educaltional institution.

Used as recognition awards, promotional or ceremonial gifts, or just as a nice thank you, custom imprinted clocks will further bolster goodwill toward your school as they sit on a desk, mantle or anywhere else for people to see them!

Spirit Tumbler: Total Brand Marketing

 

Acrylic Tumbler Cups

Acrylic tumbler cups are all the rage right now. But what are acrylic tumbler cups you ask? Well, like water bottles, these cool reusable cups can house any sort of liquid you are drinking.  However, unlike conventional water bottles, tumbler cups have a unique design that make them look and seem like that ordinary cup and straw you might get from a fast food joint – only better. Instead of flimsy little fast food cups that will eventually be used once and then thrown away, acrylic tumbler cups have been popping up as a fun alternative. Made of plastic, tumblers can be washed, used, reused, and enjoyed time after time. They are as handy and convenient as a water bottle, but more fun to use!

Although all these interesting cups function the same, some are better for imprinting and capturing people’s attention better than others. The Spirit Tumbler is an acrylic tumbler cup that stands out amongst the rest.

Duel Imprint Areas

Spirit TumblerThe Spirit Tumbler has a unique printing method that is sure to make your logo pop! The cup has two different layers in which to print on. The inner layer of the tumbler offers a full wrap imprint design area. On this layer, you can use a design or picture of your own, or choose from one of the 12 fun full wrap design stock images.

The outter layer of your cup will showcase your logo. The duality of the two layers working together creates a unique visual. This dimensional inlay will make your logo stand out and give you a distinctly branded product that is unlike other tumbler cups on the market right now!

image421_2 image133_2 image131_1 image7_1 image6_1

Why Spirit Tumbler Cups?

The duel imprinting technique on these specially made cups is a brand new feature, never been done before. This process printing makes it so your logo is not merely just printed on a tumbler cup, but is specifially fitted within a design to give it a completely different look. It is total brand marketing.

Using these cups at giveaways, raffles, fundraisers, and promotional events will generate tons of interest for your school or department! Students will surely use these cups to sip on their favorite coffee or soda while in class, at work, or on-the-go! And with the unique dual imprint design area, the Spirit Tumblers will undoubtably catch the attention of any one around them.

The Spirit Tumbler is available in as a 16oz, 20oz, and 24oz cup. There are 12 different colors available (clear, purple, aqua, blue, red, graphite, tangerine, apple, green, fuchsia, and pineapple) as well as 12 fun and interesting full wrap stock designs to choose from!

To see the full list of stock designs, click HERE. Or for more information about the Spirit Tumbler contact us at 414.831.0184n or by email.