Attention Grabbing 3D Direct Mail Ideas

For direct mail that really stands out in the mail pile and grabs attention consider adding dimension, eye-catching colors, and a promotional item. According to industry research, investing in direct mail will help deliver a bigger bang for your buck.  Consider the following stats: 4.4% is the average response rate of standard mail (Direct Marketing Association). 3D mailings receive a 250% better response rate than standard mail (Direct Marketing Association) A direct mail piece that includes a promotional item can increase response rates by 50% (Silver Marketing Group Study). WhileRead more »


Giving Back: How Roots Ethiopia used Promotional Products

As part of our Giving Back initiative, Magellan Promotions provides monetary donations and creates promotional items at cost to help non-profit organizations stretch their funds to better support their mission. Roots Ethiopia – an organization that we supported through at-cost production of items – recently shared their story of their field team, who enthusiastically used the field bags and hats that we created. Here is a brief overview of the organization and how these promotional products impacted their work. Supporting education and job creation in Southern Ethiopia is the mainRead more »


Decal Buying Guide

Bumper stickers and window decals are one of the best ways for students, family, staff and alumni to show their school pride.  Just look at vehicles around you as you’re driving (while still being safe of course), and you are bound to see bumper stickers, window decals or clings with a school’s name or mascot proudly displayed.  With all the time spent behind the wheel, it’s no surprise that our vehicles also serve as a “mobile billboard” to actively endorse and advertise favorite schools, organizations, musicians, politicians, and charitable causes.Read more »