Integrating Promotional Products in a New Era of Student Recruitment

Although complications from the pandemic are forcing many admissions teams to rethink their playbook, it’s also a chance to innovate and try new tactics, in a new era of student recruitment.  With tried-and-true college fairs, visits, and admissions events being offered virtually, there are fewer chances for building meaningful in-person connections prospective students. But there’s still a way to help students feel that excitement, build these relationships, and increase the likelihood that students will enroll. Including promotional products in your outreach efforts has multiple benefits. You will help students developRead more »


Energize Virtual Learners to Retain Them

Students who thought their fall semester would be on campus might feel more isolated than ever taking online classes. Both new and continuing students could struggle connecting with a community they can’t experience in person, making them at-risk for leaving. It is imperative that colleges build strong connections with students to keep them enrolled by keeping the university community energized and showing students they belong. That powerful connection will encourage them to participate in virtual social events, stay successful in their coursework, and ultimately remain enrolled.  One way to solveRead more »


Mailable Yard Signs

Yard signs from Magellan Promotions are now more cost-effective to mail As budgets continue to get tight, we want to make sure our clients can still afford to take advantage of our mailable yard signs. So we created a new inexpensive way to send yard signs by postal mail. By using a plastic stand, and packaging each sign in a polybag, we reduced the total weight and lowered the cost to mail them. 1,500 yard signs are $7.43 each and include the sign, an insert card, as well as packagingRead more »


Why Die Cut Sticker Sheets Are Popular Right Now

Our die cut sticker sheet options offer a variety of affordable ways to recruit students and maintain alumni and donors excitement. Our team has been working with some interesting new designs and product examples we want to share.  These die cut sticker sheet ideas show different ways to create meaningful touch points, for a variety of audiences and purposes. Since there are a variety of formats and price points you’ll find an option that can fit your budget. Here are a few examples of great looking designs and effective uses:Read more »


Time to Speak Up and Embrace Diversity

Written by Michael Wolaver, Captain of Magellan Promotions The issue of race and equality has been an evolving topic for me. When I grew up in Glen Ellyn, Illinois, a well-off suburb of Chicago, there were very few African-Americans in the city. So I really had very little interaction with anyone of color in my life. When I went to Marquette University, all of my close friends were white and did not have much of a multicultural experience. I was on the sailing team and one of my teammates onceRead more »


Promotional Products Influence the College Search

Now is a crucial time for colleges to evaluate their marketing strategies as they continue to recruit and enroll students amid extreme competition. We know that using imprinted promotional products to connect with prospective college students is highly successful. In order to continue providing the best recommendations, we conducted first-of-its-kind research to measure how promotional products are valued by students. By partnering with Advantage Research, we were able to analyze insights from 400 currently-enrolled first-year and sophomore students, who represent 298 public and private schools in 45 states. Our researchRead more »