Promotional Products Influence the College Search

Now is a crucial time for colleges to evaluate their marketing strategies as they continue to recruit and enroll students amid extreme competition.

We know that using imprinted promotional products to connect with prospective college students is highly successful. In order to continue providing the best recommendations, we conducted first-of-its-kind research to measure how promotional products are valued by students. By partnering with Advantage Research, we were able to analyze insights from 400 currently-enrolled first-year and sophomore students, who represent 298 public and private schools in 45 states.

Our research shows that product marketing does have an impact. Imprinted products were effective in influencing student decisions about which school to attend and shaped student perceptions of colleges. We also discovered the emotions they felt when receiving promotional items from colleges in which they were interested. Learn more about the respondents and these insights by reading our brief research analysis.

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“As admission offices continue to make difficult decisions on where to invest limited time and funds, I am glad that this new research shows the effectiveness of promotional product marketing in higher education,” says Michael Wolaver, Captain of Magellan Promotions. “Our team looks forward to sharing and discussing these insights to craft impactful solutions that will help colleges meet their enrollment goals.”

Get in touch with your Account Manager to discuss how to incorporate promotional products in your marketing strategy.