Many colleges and universities enroll almost as many transfer students as they do new freshman each year.
Connecting with potential transfer students to assure they don’t feel like they’re simply incoming freshman is critical, right from the start.
In general, transfer students are more thoughtful about their college inquiries and make decisions quicker than high school students. So when you receive an inquiry from a prospective transfer student, you need to put your best foot forward as quickly as possible.
Best practices for transfer recruitment efforts have unique materials and messaging specific to this population.
Strategic promotional products should be included as part of the inquiry response that goes beyond simply pushing name recognition. Delivering an impactful promotional product with messaging that demonstrates you are clearly invested in the transfer student’s future success will help you stand out and create a lasting impression.
That’s why a charger cable makes perfect sense.
Charger cables can be as low as under $3 each and work with the latest Apple, Samsung and Google devices. With so many devices today, charger cables are well received and will resonate with these busy students. Since they are small and light, a charger cable can be included in a post-inquiry mailing, combined with a marketing statement of “Powering Up Your Education” to tie the messaging together.
It’s a product students will use, appreciate and remember. And it might just be the item that adds that additional boost when it comes to choosing to attend your school.