Promotional Products Industry – Best Year Ever!

Building upon the success of last year, U.S. Distributors of promotional products had another great year.

2013 sales volume results were up 7.2% to reach $19.8 billion – the best year ever!

This broke the 2007 record of $19.4 billion.

These results were part of an annual estimate of distributor sales sponsored by Promotional Products Association International (PPAI) and conducted by Relevant Insights, LLC.  The study indicated that 6 in 10 of distributors surveyed experienced year over year sales growth.  Almost 7 in 10 of those surveyed anticipate that 2014 will be even stronger than 2013.

Top product categories remained similar from 2012 to 2013 with wearables, or apparel taking the largest share at 28% followed by writing instruments, bags, drinkware, recognition / awards, desk items, and computer accessories.

2013 Promotional Product Industry Sales by Product Category

2013 Promotional Product Industry Sales by Category; SOURCE: PPAI 2013 Estimate of Promotional Products Distributor Sales

 

Top Uses of Promotional Products

The program types that use promotional items in order of popularity include:

  1. Business Gifts
  2. Brand Awareness
  3. Trade Shows
  4. Employee Relations & Events
  5. New Customer / Account Generation
  6. Not-for-Profit Programs
  7. Public Relations
  8. Employee Service Awards
  9. Dealer / Distributor Programs
  10. Internal Promotions
  11. New Product or Service Introductions
  12. Safety Education
  13. Customer Referral
  14. Marketing Research
  15. Other

Strong Surge in 2013 Sales

Following the industry’s upward trend, Magellan Promotions outperformed the industry’s pace of 7.2% growth, by growing our business 32% over 2012. This growth pattern continues in 2014 as we have surpassed all-time sales records.

“We were thrilled with our record-setting year in 2013 and are on pace to top that in 2014,” said Michael Wolaver.  He credits world class customer service and discovering the right ideas as key drivers for continued success through the years, adding, “We are consistently being complimented on our service and how easy it is to work with us. This has been our goal from day one.”

Such growth has paved the way for building our sales team, as we will be adding a business development role to focus on more outreach to our current and prospective clients.

The industry and company results truly are proof of the power of promotional products as an effective and appreciated advertising medium.

Promotional Products Work

Want to learn more about the year-end numbers for the promotional products industry? Read the 2013 Sales Volume Fact Sheet from PPAI.

A Guided Tour – New Web Features

As I mentioned in our last post, we spent a lot of time re-thinking and re-building our collegiate and corporate website into a new site.  As a quick primer, we wanted to highlight some new web features.

  1. Our blog is no longer just named BLOG; it now goes by The Explorer.  It’s our online catalog with the new tagline: Fresh Ideas Waiting to be Discovered! Keep reading and following along for new promotional marketing ideas, the latest industry and company news, and more insight into the fun world of SWAG.
  2. Idea Galleries – here’s our new “showroom” to display some of our most popular promotional picks. Idea-GalleriesIdeas are grouped by category, so simply mouse over the images to view available categories: New Products, Recognition / Gifts, Eco-Friendly, SWAG, Direct Mail Premiums, and Events.
  3. Product Search – If you know exactly what you’re looking for, you can easily find Product Search on our home page, or click here. Product Search Detail Magellan Promotions
  4. The Idea Explorers – Our “team name” that describes the creative idea-storming we do to discover the right promotional item for you.  We love idea-storming for projects with a few key details. When you’re stumped for a great idea, give the Idea Explorers a call!
    Magellan Team at the Idea Phone

    We are racing to answer your call for new ideas!

  5. Case Study Library –  Under “Resources” you’ll find our Case Study Library featuring both corporate and collegiate success stories.  Peruse these pages to learn more about promotional marketing that makes an impact.
  6. Promotional Products Work – Want facts and data to support promotional marketing? Visit the Promotional Products Work area. Promotional Products Work

Are you finding your way around?  Let us know what you think of the new site by commenting below.