Building upon the success of last year, U.S. Distributors of promotional products had another great year.
2013 sales volume results were up 7.2% to reach $19.8 billion – the best year ever!
This broke the 2007 record of $19.4 billion.
These results were part of an annual estimate of distributor sales sponsored by Promotional Products Association International (PPAI) and conducted by Relevant Insights, LLC. The study indicated that 6 in 10 of distributors surveyed experienced year over year sales growth. Almost 7 in 10 of those surveyed anticipate that 2014 will be even stronger than 2013.
Top product categories remained similar from 2012 to 2013 with wearables, or apparel taking the largest share at 28% followed by writing instruments, bags, drinkware, recognition / awards, desk items, and computer accessories.
Top Uses of Promotional Products
The program types that use promotional items in order of popularity include:
- Business Gifts
- Brand Awareness
- Trade Shows
- Employee Relations & Events
- New Customer / Account Generation
- Not-for-Profit Programs
- Public Relations
- Employee Service Awards
- Dealer / Distributor Programs
- Internal Promotions
- New Product or Service Introductions
- Safety Education
- Customer Referral
- Marketing Research
Strong Surge in 2013 Sales
Following the industry’s upward trend, Magellan Promotions outperformed the industry’s pace of 7.2% growth, by growing our business 32% over 2012. This growth pattern continues in 2014 as we have surpassed all-time sales records.
“We were thrilled with our record-setting year in 2013 and are on pace to top that in 2014,” said Michael Wolaver. He credits world class customer service and discovering the right ideas as key drivers for continued success through the years, adding, “We are consistently being complimented on our service and how easy it is to work with us. This has been our goal from day one.”
Such growth has paved the way for building our sales team, as we will be adding a business development role to focus on more outreach to our current and prospective clients.
The industry and company results truly are proof of the power of promotional products as an effective and appreciated advertising medium.
Want to learn more about the year-end numbers for the promotional products industry? Read the 2013 Sales Volume Fact Sheet from PPAI.