It has been a long time coming. We knew we needed a website makeover and had begun talking internally back in January 2014. Wishlists and priorities were identified. Vendors were sought out and reviewed. Proposals were received and negotiated.
Finally, we selected Cultivate Communications, coincidentally located down the street from our office, to be our marketing agency on this project.
As a team, we shared our goals for merging our corporate site, www.magellanpromotions.com, with our collegiate site, www.magellancollegiatepromotions.com. At the top of our list was a clean, modern-looking, easy-to-use website. From there Cultivate dove in, presenting a new and much improved site map, wireframes, and more!
The highlight of this process was our photo shoot in early June with Photographer Dan Bishop and the support of Johnathan and Phil from Cultivate. Here were some behind the scenes pictures that we took:
It was a tough job – being “hand and ear models” with promotional items, but we were up to the challenge! As you can see below, the photographer’s pictures were extremely high quality (unlike my camera phone). Each staff member posed with his or her favorite promotional item.
From top left to right:
- Michael Wolaver, Owner, poses with a backpack
- Cathy Olig, Director of Marketing “flies” the airplane stress toy
- Terri Kuhlman, Accounting Clerk, shows her team spirit
- Elise Mannebach, Account Manager, loves the Contigo coffee mug
- Paige Sederberg, Account Manager, looks cool in retro shades
- Michael searches for our next awesome promotional marketing idea
As to be expected, technical difficulties ensued with our old collegiate site, so Cultivate reacted quickly, crafting a landing page until our new site was ready. After Mark and the team at Cultivate worked their magic, we carefully reviewed the site in development, and gave it a green light! We were pleased to launch the site in early July and have continued to tweak content.
A website is never truly “done” after all!
For full effect, here’s the before and after:
What do you think? We’d love to hear your feedback. Can you relate to this web design process?