Top 5 Most Popular Admissions Promotional Items

In working with over 100 colleges nationwide, we start to see some patterns across campuses. Similar promotional items are purchased to help make schools more memorable for prospective students.  Differences occur, however, in exactly how promo items are used and integrated into recruitment marketing. Direct mail, high school counselor gifts, event support, social media integration, campus tours, and open houses are just a few common applications.  Whatever the use, promotional items WORK to effectively reach prospective students.  Without further ado, here’s our list of five most popular items for admissions departments:

Top 5 Most Popular Admissions Promotional Items

1. Table Covers – a college fair and event “must-have”

Spandex full color table cover

Fitted Spandex Table Cover

Table covers are available in several styles:

  • Fitted: spandex, full-color option (pictured above), inverted, pleated corners.
  • Throw: draped across table.

Choose from 6 foot, 8 foot, or Convertible lengths.  For maximum impact, a full-color wrap imprinting is available in the fitted spandex table cover. Additional table covers allow for full- color or single-color imprints on the front panel. To view some of our favorite table covers, visit our event support showroom.

2. Pennants – most iconic of ALL promotional items for colleges. Prospective and current students, staff, and alumni (especially those who are high school counselors and teachers) will proudly display a pennant to show their loyalty, endorsement, and plain old LOVE for a school.

Felt Strip Pennant

Felt Strip Pennant

Want to learn more about pennant material types and pricing options? Look no further than our Pennant Buying Guide.

Pennant Buying Guide3. Decals – Ideal for direct mail. We have created decals and stickers for several admissions clients that are included in admitted and deposited student mailings. Many decals have been successfully tied to social media photo contests.

custom postcard decal

One option we like is the new custom postcard decal (pictured above) because it can be mailed without an outer envelope.

4. Stone Coaster – This is an example of a popular desk item to keep your school top of mind with high school counselors.

coaster image from chair

This absorbent coaster stone is perfect for a favorite mug.  It comes nicely packaged in a small box, so it’s ready to hand-out and recognize key constituents.

5. Pens – an essential admissions item

Where would you be at an event without pens? This is a mainstay in every admissions department.  Choose from a wide variety of thickness, grips, clicks, colors and price points to fit your objectives and budget. Search our online catalog, or contact us to help you narrow down the thousands of pen options.

felt tip stylus pen

Fiber-tip Stylus Pen

Following the technology trends, stylus pens have been extremely popular lately.

What did you think of the list?  Are there favorite promotional products that you would add? We’d love to hear what you think!


2014 Magellan Product Showcase

We recently held our seventh annual Magellan Product Showcase on Tuesday, April 8th at The Hamilton, located on Milwaukee’s east side.  A wonderful group of our customers had a chance to interact with the Magellan Promotions team and six industry leading suppliers to learn about the latest trends and new promotional products for 2014.  We shared ideas to help support promotional marketing projects over a fun and relaxing lunch time event.

For more pictures, visit our photo album on Facebook.

From event counters, table throws, and small giveaways, to mason-jar inspired drinkware, tablet holders, and wireless speakers, we featured THOUSANDS of products at this event! Technology items: holders, chargers, USB drives, laptop sleeves and other electronics continue to generate a lot of interest, similar to last year.  Customers also enjoyed checking out options for tote bags, apparel, water bottles, mugs, pens, and natural products.


Each attendee received the following free samples:

  • Gemline Muse Convention Tote
  • The Player Cup
  • Ambassador Journal
  • Aqua Pearls Hot / Cold Pack
  • Stylus Pen
Goodie Bag - samples handed out at the 2014 Magellan Product Showcase

Goodie Bag – samples handed out at the 2014 Magellan Product Showcase

Most Popular Products 

The results are in! Our clients voted on their favorite products featured at the Showcase and the top five products were:

1. Bullet Vibration Speaker – Simply place mobile phone on the flat surface and listen as the sound from the internal speaker is amplified. Easy to use. No wireless settings or cables needed.

Best in Showcase Product - Bullet Vibration Speaker

Best in Showcase Product – Bullet Vibration Speaker

2. Aqua Pearls Hot / Cold Pack – Reusable pack is both microwave and freezer safe.  Available in six fun colors.

aqua pearls hot_cold_pearls

3. North End jacket / shirts – modern apparel available in men’s and women’s sizes

4. Isaac Mizrahi Tote / Gemline Tote Bags – trend conscious bags

5. Hat with integrated LED Lights – ideal for runners, the LED lights on the brim enhance visibility.

LED lights in hat brim, Isaac Mizrahi tote, North End Jacket

More Favorite Items: Hat with LED lights, Issac Mizrahi Tote Bag, North End Jacket

It was fun learning about what promotional products really stood out for attendees.  Please contact us if you have any questions about these items or if you are interested in receiving a sample.

Thank you to everyone who attended the 2014 Magellan Product Showcase! We look forward to seeing you at next year’s event!