Here at Magellan Promotions we are certainly excited for 2014. Earlier in December 2013, we were thrilled to surpass our annual sales goal, an achievement that moves our company to the top 5% of all promotional products firms in the industry. It certainly is rewarding to have a record-setting year, while continuing to deliver the best customer service and promotional marketing support to our clients. Our industry has continued to grow as well, reaching $18.5 billion – the highest level in five years and third-best year ever in 2012. We anticipate similar growth in the 2013 year end industry numbers.
Looking ahead, we intend to continue building upon our success for 2014, focusing on several key areas:
Creative Ideas – We are focused on creating and promoting case studies to help share the success stories behind on our projects. With every opportunity, we seek to recommend creative, targeted promotional marketing ideas that meet your goals and objectives. For a presentation with many effective ideas, view our Best Practices in Admissions Promotional Marketing prezi on our Increasing Engagement page.
Trend-conscious – We will share information about the latest promotional products. Today Account Manager Paige Wagner and I are excited to head to the PPAI Expo, the industry’s largest trade show, to see what’s hot and trending for 2014. Register today for our 2014 New Products Webinar to learn about what caught our eye.
2014 New Promotional Products Webinar Dates and Times
We are also excited to be planning our 7th Annual Magellan Product Showcase for April 8th. Mark your calendars and stay tuned for additional details!
Customer Service – Our prompt response and attention to detail remains our top priority. We are committed to ongoing training and staff development to ensure world class service. To that end, we are also streamlining office procedures to increase efficiency and reduce waste.
Giving Back – In 2013 we volunteered at Kathy’s House and The AIDS Resource Center of Wisconsin – Food Pantry. In addition, we supported twelve charities with donations. For 2014 we are defining a plan for our charitable giving and service projects throughout the year.
Our constant goal is to be your trusted partner for marketing schools and colleges through promotional products, apparel, awards and event signage. We aim to make it easy to find, select, purchase and integrate promotional items into your marketing efforts. Thank you for your continued support and referrals to other opportunities. We look forward to a fantastic 2014!
To stay connected throughout the year, we invite you to connect with us on social media, our blog, and monthly e-newsletter. Please let us know if you would like to be added to our distribution list.
As always, feel free to contact me or your account manager directly with any feedback, questions or ideas you may have. We always love hearing from you!
– Michael Wolaver