On Thursday, January 9, 2014 at 10:30 a.m. CST, Michael Wolaver will present a thirty minute webcast on 2013 Best Practices – Admissions Promotional Marketing.
This is a free webinar. Click HERE to register.
Are you looking for new and exciting promotional marketing ideas to “wow” prospective students? Do you want to learn what other colleges are doing with this marketing medium? Are you interested in market research to show what works?
Webinar Overview: Admissions Focus
This webinar will focus on admissions departments’ use of promotional marketing, though similar product ideas and marketing tactics can also be applied across campus.
Promotional marketing industry research will be shared to illustrate the effectiveness of this advertising medium – part of a growing, $18 billion industry. This webinar addresses the main benefits of promotional items and provides a comparison to other media types.
Using Promotional Products Along the Funnel. We’ll share how promotional products are incorporated into each stage of the enrollment funnel based on the three categories below:
- Raise Awareness – starting relationships, event awareness, driving web traffic, staying in front of high school counselors (and other referral sources)
- Increase Engagement – enhancing the campus tour experience, integrating with social media campaigns, and more promotional ideas and tactics
- Build Excitement – help “seal the deal” through admitted student direct mail, events, targeting specific students with personalized promo items, and tying into social media efforts to build community.
About our Presenter
Michael Wolaver, owner and founder of Magellan Promotions, has over nine years marketing and branding experience in the promotional products industry. Magellan Collegiate Promotions, a division he created in 2011, has worked with over 60 schools and colleges located across the country. Prior to founding Magellan Promotions in 2005, Michael has worked in purchasing for Fortune 500 companies in the Greater Milwaukee and Chicago area. Michael earned his undergraduate degree from Marquette University and Masters of Business Administration from the University of Wisconsin-Milwaukee.