I recently received this Back to Campus Survival Guide from REI. While no one in my family is in the target demographic for incoming college freshmen, we are outdoor enthusiasts and supporters of our local Milwaukee REI store. The marketer in me is attracted by eye-catching direct mail as well, so I eagerly paged through the flyer. Reading through the guide, I could relate to some of the phrases and lifestyle imagery of young, fit co-eds camping, riding bikes, and pulling pranks on campus. They are certainly speaking to the unforgettable experience of college, targeting the Millenial generation with:
“Tip No. 1. You never know what’s going to happen. Be prepared for the unexpected.” “Tip No. 2. It’s about the memories you make as well as the classes you take.”
Creatively woven with these tips are product listings. On the online flyer, the pictures include tags that when clicked, reveal product details and pricing. It’s very user-friendly, and kind of fun! It even makes ME want to be one of those college students again – if only for a brief while! REI is clearly targeting their marketing to college students. Given the success of their organization, we will imitate them with a similar promotional product listing that can be custom branded for your school. After all, imitation IS the highest form of flattery, right?! REI Back to School Inspired Promotional Products
“Tip No. 9. Studying outside beats slacking inside. Opt for camp chairs over desk chairs.”
Our Tip. Don’t forget to stay hydrated with cool drinkware.
The Aluminum Water Bottle is also featured in this Case Study
“Tip No. 11 Phones end up in odd places Always have protection.
“Tip No. 13 Update your status from anywhere.”
Digi Clean – our most popular tech product – is also featured in a Case Study.
What do you think of the REI Back to School Survival Guide? What products on our list do you think students would like the most? Let us know if you’re interested in learning more about any of these items, or if you need help brainstorming ideas for your promotional marketing needs.