Latest Trends in Marketing to Gen Y: Prezi Download

Creating engagement with students is harder than ever.

Increased competition in higher education and the lightning speed at which technology changes has made finding the right messages and portals to reach students extremely important.  With the incredible amount of advertising that we are all exposed to on a daily basis, many people are self-trained to stay away from most marketing messages.

The challenge: Find out what marketing IS working in order to best to reach your prospective AND current students.

With Generation Y (and upcoming Gen Z) being the most tech savvy generation(s) ever, it is essential to understand the latest trends and technology tools for effective marketing plans.

In this presentation (given at the IACAC conference in Sioux City, Iowa), we focus on:

  1. Latest market research on Generation Y and Gen Z  
  2. Gen Y Marketing
  3. Social media trends and tools: Facebook, Twitter, Image Powered Platforms

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How do you effectively market to Generation Y and Z?  What do you think of the latest features in social media platforms?

 

Product Highlights: Trendy Messenger Bag and Bobble Water Bottle

As a follow up to Highlights of the 2013 Product Showcase post, we’ll be featuring a series of videos from the industry-leading suppliers who joined us at Dave & Buster’s for a great customer event. This will give you a chance to feel like you WERE there, as we share video and information about exciting new products.

In the first Product Highlight post, we shared a video featuring gel pens, unique custom drinkware, infuser tumblers, and a folding golf umbrella.

In the second Product Highlight post, we featured new trends in performance polo shirts that are snag-resistant and moisture-wicking, while still being more affordable than ever.

For this post, we would like to present Lori Dobrez from Gemline to talk about trends in messenger bags and the Bobble water bottle.

 

Gemline has assembled a collection of promotional items that fit the Neo Retro or Midcentury Modern trend you often see in fashion, Mad Men episodes, retro sunglasses, and the resurgence of 1960’s style furniture.  The Sketch Messenger Bag is an eye-catching example of this trend, as is this turquoise lunch cooler.

 

Retro lunch cooler
Reusable Water Bottle
The Bobble Water Bottle is a great way to promote your brand with a high quality, re-usable filtered water bottle.  As Lori mentioned in the video, replacement filters are readily available at a lot of retail stores.

 

We talked about bringing your own water bottle or mug in 5 Ways to be Green at Work   since it’s one small way to reduce the billions of cups that are thrown away each year. Be part of the solution and promote being green with branded re-usable drinkware.

 

Billions of drink containers are disposed annually MINUS THIS ONE! Be part of the solution.

 

Stay tuned for more product highlights including: multi-purpose car charger, iPad accessories, coaster stones, and MORE! For any questions regarding any of these products, please feel free to comment or contact us directly.

 

Product Highlights: New Polo Shirts

As a follow up to Highlights of the 2013 Product Showcase post, we’ll be featuring a series of videos from the industry-leading suppliers who joined us at Dave & Buster’s for a great customer event. This will give you a chance to feel like you WERE there, as we share video and information about exciting new products.

In our first Product Highlight post, we shared a video featuring gel pens, unique custom drinkware, infuser tumblers, and a folding golf umbrella.

For our second installment in our Product Highlight Series, Chuck Cayo from Sanmar will talk about trends in apparel including a new snag resistant 100% polyester polo shirt that comes in 16 colors and bright and bold Nike Dri-FIT Golf shirts.

In a recent post about New Products, Michael discussed the increasing popularity of the 100% polyester, moisture wicking polo shirts.  They have risen in popularity because they are lightweight, comfortable, easy care, and breathable.  Recently prices have dropped, so a good quality performance polo shirt is more affordable than ever.

New Polo Shirts
Two performance polo shirts we frequently recommend are:
  1. Core 365 Performance polo shirt

These comfortable polo shirts are ideal for both student workers and professional employees – especially during warmer weather outdoor events.  Campus tour guides, golf outing participants, or outdoor sports fans can stay cool and stylish in these performance polos. Consider using them for gift-giving, fundraisers, or alumni programs to keep promoting your collegiate brand with a shirt that will be worn again and again.

See for yourself how spectacular these polo shirts are!  Contact us to learn more and request a sample.

Product Highlights: Cool Drinkware and Folding Golf Umbrella

As a follow up to Highlights of the 2013 Product Showcase post, we’ll be featuring a series of videos from the industry-leading suppliers who joined us at Dave & Buster’s for a great customer event. This will give you a chance to feel like you WERE there, as we share video and information about exciting new products.

Michael Wolaver’s Welcome to the 2013 Product Showcase

Paul Rizzo talks about three different product lines in his video:

  1. Pentel Energel pen
  2. Evo Drinkware – where you can brand the outer shell AND inside, or allow your customer to personalize the inside. Paul even talks about some cool imprint ideas using dry erase markers.
  3. Rainkist MVP Folding Golf Umbrella –

Another popular drinkware item at this year’s showcase were the infusers: a 20 oz acrylic double wall tumbler with fruit infuser. It includes a threaded lid and matching straw and can be used for either hot or cold beverages.  Wouldn’t this be perfect for a strawberry lemonade on a hot day?!

 

20 oz infuser tumbler

Stay tuned for more product highlights including: Bobble water bottle, neo retro trend messenger bag, multi-purpose car charger, iPad accessories, new performance shirts, Nike Golf polo shirts, coaster stones, and MORE!