Creating engagement with students is harder than ever.
Increased competition in higher education and the lightning speed at which technology changes has made finding the right messages and portals to reach students extremely important. With the incredible amount of advertising that we are all exposed to on a daily basis, many people are self-trained to stay away from most marketing messages.
The challenge: Find out what marketing IS working in order to best to reach your prospective AND current students.
With Generation Y (and upcoming Gen Z) being the most tech savvy generation(s) ever, it is essential to understand the latest trends and technology tools for effective marketing plans.
In this presentation (given at the IACAC conference in Sioux City, Iowa), we focus on:
- Latest market research on Generation Y and Gen Z
- Gen Y Marketing
- Social media trends and tools: Facebook, Twitter, Image Powered Platforms
How do you effectively market to Generation Y and Z? What do you think of the latest features in social media platforms?