The sales results for 2011 are in for promotional products and the results were very positive for the industry. PPAI (Promotional Product Association International) just announced that industry sales were up 7% over 2010. The total invested in promotional products topped $17.7 billion. This is the second year in a row with positive growth following two years of decline. The record high for the industry was in 2007 at $19.7 billion.
Showing the strength of promotional products as an advertising medium, the growth outpaced almost all other non-electronic media. See the chart below to see the comparative spend on other forms of media (the dates are incorrect, should be 2010 and 2011).
By product line, wearables is still the largest segment of the industry, making up for around 30% of the industry. The second biggest category is writing instruments coming in at 9% and bags were third at 7%. This was the first time calendars did not finish third, coming in just behind bags. One notable category was computer products and accessories, which raised from 1.97% in 2010 to 3.76% in 2011. This is not a surprise to us as we have seen a large increase in the demand for these types of items.
To read the entire article and see more the data collected, click http://pubs.ppai.org/2012/06/super-charged/.