Promotional Product Industry On the Rise in 2011

The sales results for 2011 are in for promotional products and the results were very positive for the industry.  PPAI (Promotional Product Association International) just announced that industry sales were up 7% over 2010.  The total invested in promotional products topped $17.7 billion.  This is the second year in a row with positive growth following two years of decline.  The record high for the industry was in 2007 at $19.7 billion.

Showing the strength of promotional products as an advertising medium, the growth outpaced almost all other non-electronic media.  See the chart below to see the comparative spend on other forms of media (the dates are incorrect, should be 2010 and 2011).

Assessment of Expenditures for Selected Media and Methods

By product line, wearables is still the largest segment of the industry, making up for around 30% of the industry.  The second biggest category is writing instruments coming in at 9% and bags were third at 7%.  This was the first time calendars did not finish third, coming in just behind bags.  One notable category was computer products and accessories, which raised from 1.97% in 2010 to 3.76% in 2011.  This is not a surprise to us as we have seen a large increase in the demand for these types of items.

To read the entire article and see more the data collected, click

The Yowie: Where School Spirit and Fashion Meet!

Rally Towel Examples

Since the dawn of time (maybe just since the 80’s), rally towels have been used on college campuses as an effective way to show campus pride.  One downside with rally towels is that they tend to be a one-time use item that might be tossed aside and forgotten.  That’s where the Yowie comes in.

Think of the Yowie as the rally towel for the 21st century.  The Yowie is equal parts headband, facemask, bandanna, scarf, wristband, rally towel, scrunchie….you get the point.  It’s a fun and innovative way to spread pride and spirit on your college campus.  Not only is the Yowie multi-purpose, it’s also multi-use! Unlike the traditional rally towel, the Yowie can be used time and time again at a sporting event or even just around campus – and it won’t get tossed aside after the event is over.

The Yowie comes in one standard size, and can be custom imprinted in a “step and repeat” fashion with your college’s artwork or logo.  The Yowie is easily distributable, coming in a cello pack which features handy-dandy instructions on all the different ways to wear it.  So whether you plan on throwing it out to students or just handing it out – the Yowie can meet your needs!  If you are looking for a fun, easy and popular way to promote your college and show school spirit, the Yowie is exactly what you’re looking for.

Pricing for the Yowie varies, and goes as low as 99 cents!