Typically, the words Thank You and Advertising do not mix.
You do not thank advertisers when your favorite television program is interrupted by numerous commercials or when all you want to do is listen to music, but all you hear is commercial after commercial. And when someone hands you a paper flyer as you approach a crosswalk or when you thumb through tons of ads in a magazine, you do not appreciate being inturrupted by this form of traditional advertising.
However, unlike visual and audio advertising (which can often times be received unfavorably), promotional products are tangible and appreciated marketing tools. They provide a unique approach to this traditional trade.
Promotional products are also long lasting. Fact: 1/3 of all promotional products (otherwise referred to as ‘ad specialties’) are still being used one year later! Why? Because they are tangible and useful products that people can actually use.
Because promotional products are tangible and useful, people will generally say thank you, when they receive them — they are actually appreciative for your marketing approach! When else does this happen?
Recruitment & Guests
One area where the use of promotional products as marketing vehicles for your school works best is recruitment. When you go out to various different collegiate fairs, events, or meetings, giving students something to remember your school by is an important part of brand recognition — it also acts as a meaningful intermediary between your school and that student.
Likewise, when students visit college campuses they love to walk away holding tangible objects to remember their visit by. Students appreciate a school’s willingness to go above and beyond typical conventions. And when they are trying to decide between two alike schools, that pennant sitting on their desk, or the tech accessory they enjoy can help distinguish your school from the rest and keep you top of mind.
Example Product: Microfiber cleaning cloth — We’re living in a technological world and students can be messy. They need something to clean off the fingerprints on their computer, iPad, iPod, etc. screens.
Any time a guest speaker, lecturer, or group visit your campus, make sure to give them a small promotional item to say thanks. In turn, they will appreciate this gesture and your product will continual source of advertising.
Example Product: A ceramic mug (or travel tumbler) with an individual packet of coffee inside — Your logo will be carried with this person whenever they use drink their morning coffee.
Promotional products can also work as a marketing medium for alumni groups. These tangible items market membership, events, etc., while also developing awareness and generating support for the group.
By using promotional products, people appreciate the sentiment while the items continue to market the school for years to come.