Why Promotional Products Are Important To Higher Education

There are many reasons why promotional products are important to higher education. Using promotional items at fundraisers, athletic events, or departmental events is a great way to get your school’s name out there and generate a lot of positive buzz! Promotional products act as a link between your collegiate institution, the person who receives your product, and the outside world. But how do they function as that link?

Promotional products are an implied endorsement. Anyone who buys, uses, or receives a promotional product is either overtly or inadvertently promoting your school. For example, say you see someone walking down the street wearing a sweatshirt with the logo a college or university on it. Right when you see that sweathshirt, you know that person has some sort of affiliation or goodwill with that school. And they like that particular higher educational institute well enough to willingly wear their logo.Promo Kid

This is an example of an endorsement. And this type of endorsement, is the best kind. Unlike when celebrities endorse a product, people who use or wear a collegiate product are not getting paid to do so. In fact, most of the time, these people have actually paid to have one of these promotional products. But even if they received a promotional product at a giveway, just by wearing a sweatshirt with their alma mater on it or by drinking out of a coffee mug adorned with their school’s logo, people are continuously implying that they endorse that school. And the more people using or wearing a product with your school’s name on it, the more awareness you are generating for your school!

Implied endorsements also work great for different departments within a higher education institution. Promotional products can be used to inform students about your school’s tutoring center, multicultural office, or resource center. They also can help inspire students to seek out the resources they need because they see that other students have done the same.

Promotional products are really importatnt to higher education. They act as implied endorsements for your school and will help boost awareness for your institution or department. Not only do they promote your school in a positive and cost effective manner, they can also help your students find all of the different resources available to them on campus.

Paint On That Spirit

8/15/11 12:00 PM

Go Fire Face Paint Sample

School is almost back in session! And you know what that means…School spirit is at an all time high!  ThunderStix Face Paint is a new product that is perfect for flaunting your school spirit proudly!  What better way to say you love your school than to wear it all over your face?? This small, compact face paint kit is great for Greek Life pride, athletics, bookstores, fundraisers, and so much more.

Available in 65 stocks colors that are sure to match your school colors and bring about feelings of spirit and excitement!  The face paint itself is water based and has no grease or oil in it.  It is non-toxic, FDA compliant as a cosmetic, and hypoallergenic. It is easy to apply (dries in only 60 seconds!) and just as easy to wash off using only soap and water. Each kit paints up to 15 full faces! Custom stencils of your school’s logo or mascot are available for an additional cost.

The Original Thunderstix Face Paint

The large imprint area on the top of this product is ideal for advertising your sponsors (and reducing your costs)! Local restaurants, companies, or hang outs can easily sponsor this product and have their name showcased across the top of the face paint imprint area. By doing this, you can lower your costs or even make a profit while bolstering a sense of strong school spirit!

To order this product contact us via email or at 414-831-0184.

Sales Are Up! A Summary of the 2010 PPAI Sales Volume Study

Over the last couple of years, the huge dark cloud of the economic recession has loomed over the promotional products industry. Sales plummeted and both large and small distributors questioned what might happen to the industry if things did not improve soon.

Now, finally, things are starting to look up! According to the 2010 Promotional Products Association International (PPAI) Sales Volume Study, overall distributor sales have increased 5.9 percent over 2009. Large-company distributors have seen a 2.9 percent increase in sales over 2009 and small-company distributors came in with an even more promising 8.9 percent gain over 2009 sales. Additionally, the small distributor sales mean increased from $367,777 in 2009 to $407,114 in 2010, which further bolsters our confidence in the future of the promotional products industry.

Ad media sales, like promotional product sales, have also seen an auspicious increase in their numbers. Ad spending was up 6.5 percent in 2010 despite the fact that television audiences have been decreasing. This increase can partly, but not wholly, be attributed to the 2010 elections. Also, for the first time, internet succeeded print and newspaper advertising.

Distributors and advertisers alike are even more optimistic for sales numbers in 2011 and report an overwhelming confidence in revenue despite the 17.4 percent loss since 2008. The 2010 PPAI study also features some distributors’ company’s and highlights their thoughts about their outlook for the 2011.

We definitely believe in the optimistic view that the 2008 economic recession is hopefully coming to an end. And like
Conrad Franey of GatewayCDI said in the article, “It’s fun to be in business again.”

Promo Industry Ups and Downs Graphic

To read the full article on the 2010 PPAI Sales Volume Study, click here.