It is well known that one of the most effective ways to generating new business is through referrals.  Referrals are key to generating new business for the following three reasons;

1. Provide instant credibility and trust (of the biggest obstacles to getting new business)
2. Can help you sell deeper within a company, industry
3. Low cost (your referral sources generate the leads)!

I recently attended a seminar put on by Tony Rubleski, a best selling author on marketing and sales, and one of the topics he discussed was referrals.  Tony stressed that to maximize referrals, your company must have a formal plan.  Here are three aspects of a good referral plan should have in order to be successful;

1. Formalized plan for how and when company representatives asks for referrals
2. Advertise the plan to all potential referral sources  on a continual basis
3. Reward referral sources to thank them and give them an incentive to continue referring

For a referral program to be successful for the long term, all three of these aspects covered.  As a promotional product company, we have help come up with a plan to appropriately reward referral sources.  From food and candy to BBQ kits and music download cards, we have a wide variety of products that we can provide to reward these important your ambassadors.  There are two main benefits of using a promotional product to reward your referral sources instead of standard gift cards.

1. Promotional products are useful items, so you can provide products that your referral sources will appreciate and have a need for.
2. Since promotional products have an extended ad period, the referral source will be reminded of your company and the rewards of referring your company for a long time.

There are several ways we can put together a referral program for your company.  One unique option is we can set up an on-line company store of blank or logoed products so your ambassadors can pick out which product they would like to have.

To give you an example of a referral reward program, referrals to Magellan Promotions that turn into business receives a tasty tin of chocolate and yogurt covered pretzels.

So when you want to take full advantage of using referrals to build your business, we would be happy to discuss options with you.