Recent client orders, our vendors, and even Hollywood stars are showcasing the latest trend: BRIGHT. Bold, Vibrant colors are becoming more popular via apparel, accessories, and yes: promotional products too!
The Lenzing Group, a leading international fiber manufactuer, highlights this trend in their spring/summer trending report. They explain the popularity of these colors due to various factors. Naturally, the vivid colors come out of hypernation as spring quickly approaches and the warm sunshine lifts our spirits. As the snow slowly melts and the warm weather front comes in, color trends mimic the landscape outdoors. In addition to the weather, the Lenzing Group feels the economic trends are also playing a large role. With the economy slowly picking up, consumers are becoming more hopeful of the future, and that emotion shows through their apparel and accessory options. The Lenzing Group describes their spring/summer color pallette as:
“Soften / Energize / Excite are keywords for Spring Summer 2011. Colors are translated by treatment and finishing, integrated into the material as a part of the fabric. Colors are described by words like airy, waxy, silky…..” To read the Lenzing Group's report, click here.
So when ordering your next promotional product order, remember to THINK BRIGHT! Any other questions or comments feel free to contact us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or at 414.831.0184.
